ELEKTRONIKPRAXIS 015-016/2022 Native advertising: your content in our media

Informative and solution-oriented content with an editorial look and feel: Native advertising forms ensure that readers engage particularly intensively with your content.

Print Advertorial Take advantage of the attention-grabbing effect of the editorial look and feel, e.g. of a technical article, a product presentation or your company portrait.
Scope: 1/2, 1/1 or 2/1 page Placement: maximum three per issue
Example: https://bit.ly/2YbIuN4

Customer special (booklet within a booklet) The customer special offers plenty of space for your topics and is produced in the authentic language of the industry. It is distributed as a glued-on booklet, a separate insert, or a bound-in insert.
Length: from 12 pages Special placement: once per issue
Example: https://bit.ly/364JIfR

Image promotion This form comprises several pages with large-format images and captions or a short statement/teaser per image or image page. Use this attention-grabbing form of advertising to explain a new technology, present products in great detail, or promote an innovative product line.
Length: 4 pages Special placement: once per issue
Example: https://bit.ly/2OKjn0B

Infographic Make complex content that requires explanation easy to grasp and understand for your target group. An infographic attracts the reader's attention and explains, for example, the solution to a specific problem or visualizes new technologies, complex processes, and service and consulting offerings.
Scope: 2 pages Special placement: once per issue Additional online playout possible (on request)
Print example: https://bit.ly/35ZNiYv
Digital example: https://bit.ly/2rcXKx3