The official training media of the ZDK for technical and commercial trainees in the automotive trade
Factsheet
Facts and figures
About us
Multimedia learning platform with system
Learning researchers come to the conclusion that the choice of medium is not decisive for the best possible learning success. Rather, the content must be adapted to the respective medium and utilize its didactic strengths. We rely on these findings at autoFACHMANN and autoKAUFMANN: The monthly print journals, e-learning and the digital report booklet guarantee trainees the optimum preparation of learning content and save time for the instructor in the company.
autoFACHMANN and autoKAUFMANN are the official training media of the Zentralverband Deutsches Kraftfahrzeuggewerbe (ZDK) for technical and commercial trainees in the automotive industry. The contents are aligned with the training regulations for automotive mechatronics technicians and automotive clerks.
Julia Moßner
Head of Education and Training Media

Target group overview
Target groups
by position in company*
Owners, managers, master craftsmen and trainees in the automotive industry
98,2%
Vocational and technical school teachers, others
1,8%
by industry/sector*
Car repair shops
89,4%
Schools
6,4%
Others (chambers of commerce, associations, etc.)
3,7%
*Publisher‘s statistics