The official training media of the ZDK for technical and commercial trainees in the automotive trade

Factsheet

Facts and figures

67.050
Copies
6.723
Newsletter subscriptions
ZDK
official training media
72
Years
Established in the market

About us

Multimedia learning platform with system

Learning researchers come to the conclusion that the choice of medium is not decisive for the best possible learning success. Rather, the content must be adapted to the respective medium and utilize its didactic strengths. We rely on these findings at autoFACHMANN and autoKAUFMANN: The monthly print journals, e-learning and the digital report booklet guarantee trainees the optimum preparation of learning content and save time for the instructor in the company.

autoFACHMANN and autoKAUFMANN are the official training media of the Zentralverband Deutsches Kraftfahrzeuggewerbe (ZDK) for technical and commercial trainees in the automotive industry. The contents are aligned with the training regulations for automotive mechatronics technicians and automotive clerks.

From trainee to master craftsman: We offer knowledge for the future of the automotive industry!
Julia Moßner

Head of Education and Training Media

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Target group overview

Relevant target industries at a glance:

Target groups

by position in company*

Owners, managers, master craftsmen and trainees in the automotive industry

98,2%

Vocational and technical school teachers, others

1,8%

by industry/sector*

Car repair shops

89,4%

Schools

6,4%

Others (chambers of commerce, associations, etc.)

3,7%

*Publisher‘s statistics