Learning researchers have come to the conclusion that the choice of medium is not decisive for the best possible learning success. Rather, the content must be adapted to the respective medium and utilize its didactic strengths. We rely on these findings at autoFACHMANN and autoKAUFMANN: the monthly print journals, e-learning and the digital report booklet guarantee trainees the optimal preparation of learning content and save time for trainers in the company.

autoFACHMANN and autoKAUFMANN are the official training media of the Zentralverband Deutsches Kraftfahrzeuggewerbe (ZDK) for technical and commercial trainees in the automotive trade. The content is aligned with the training regulations for automotive mechatronics technicians and automotive salespeople.