GEO: Visibility in AI Chats

B2B Is Losing SEO Traffic

SEO is a key source of website visitors for companies in the industrial, electronics, and life sciences sectors. But AI agents and AI overviews have changed the game: research, as well as vendor and product searches, are shifting to AI models—often invisible to B2B marketers. And less traffic often means fewer leads.

Do your solutions appear in your customers' AI chats? And if not, how do they become visible there?

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Is SEO dead?

No. Especially not in B2B. But it’s no longer the guaranteed source of traffic it was just a few years ago. Today, B2B marketing must combine SEO with GEO (Generative Engine Optimization) to be visible not only in search engines but also in AI systems and AI overviews. That’s where the target audience of decision-makers is shifting its search for vendors.

In an initial joint expert call, we'll assess where you currently stand with GEO and determine the next steps to make up for lost traffic and increase your visibility. 
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SEO & GEO EXPERT CHECK
Those who perform well in search engines also have high GEO potential. But to achieve that, you need to identify the current situation and then determine the next logical steps. That’s exactly what we’ll look at in the Quick Check:

  • Technical & On-Page SEO & GEO Performance
  • Content (with a focus on SEO & GEO)
  • Backlinks and Ranking/Quality Factors
  • GEO Status Quo
  • Competitive Analysis
  • All Expert Checks

    We analyze and see what really works

    Many channels, many strategies: A data-driven analysis provides clarity and highlights where optimization makes sense. Our Expert Checks reveal which touchpoints are truly performing—and where your budget is being wasted. We review your key focus areas, identify quick wins, and prioritize the next steps in a clear roadmap. This allows you to focus your efforts where they’ll have the greatest impact.

    Discover ALL EXPERT CHECKS

    Get Your Marketing Ready for the AI Era

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    Max Stern

    Director of Commercial Operations

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    That's why GEO/SEO is essential in B2B

    Anyone not listed will not be considered (for the time being)

    AI systems provide specific recommendations and solutions. Without a presence there, many providers don’t even make the shortlist. What used to be the SERP 1 in SEO is now the listing in LLMs.

    Purchasing decisions begin in AI systems

    Your entire buying center—including buyers, designers, executive assistants, and engineers—uses AI to solve their own challenges and to research potential solutions and vendors.

    Complex products and solutions require explanation

    AI is particularly helpful in B2B and industrial sectors when it comes to understanding and comparing information. Providers that appear in ChatGPT and Claude gain visibility, their brand becomes established, and they end up in the relevant set.