Case Study

Marketingerfolg messen durch Marktforschung — HELLA PAGID macht es vor!

"RELIANCE. TRUST. PERFORMANCE." - This slogan embodies the mission of HELLA PAGID GmbH, a German supplier of brake components for the aftermarket. The company has worked hard to establish the HELLA PAGID Brake Systems brand and add an emotional dimension.

The company now wanted to check the impact of its marketing efforts and commissioned market research. An extensive online survey was conducted with Vogel Research. Using the medium "kfz-betrieb", 1,000 participants from garages and hobby mechanics were recruited. The results of this survey provided valuable insights for HELLA PAGID's marketing activities.

In this white paper you will learn

  • Why HELLA PAGID relied on market research
  • How the project actually went and
  • Whether the company was able to visualize its own marketing success through market research

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