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Corporate Publishing

Become the editor of your own textbook

Specialist books are considered to be particularly informative, credible and reliable. This makes them ideal for demonstrating your company's expertise and the uniqueness of your brand.

Combine the two worlds of specialist knowledge and corporate publishing and publish your own corporate book in the form of a specialist book.  

How to create your corporate book

Reference books: The underestimated key to the B2B decision-maker world

60.1 % of B2B decision-makers use specialist books as a source of information for investment decisions - but only 9.9% of B2B marketers use this format in their communication.

(Source: Vogel B2B marketing and information sources)

Six reasons why a professional
corporate book is worthwhile for you

Companies that prioritize the utility value for their target group in their specialist communication create trust in their own expertise and position themselves as experts in the market in the long term. This is how you benefit from your own specialist book:

Be present where your target groups get their information

With a corporate book, you can reach B2B decision-makers at an important touchpoint and stand out from your competitors. A corporate book therefore offers valuable information for your target groups and a strategic advantage for your communication.

Increase your reach

With a corporate book, you open up new communication channels that raise your profile and increase your target group presence. Distribution via the digital book trade also improves your visibility in search engines.

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Gain qualified leads

A corporate book is ideal for generating leads. Supplement your printed book with an e-book version and place it behind a registration barrier. The free e-book can supplement or replace your sales print run.

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Strengthen your employer branding

The corporate book is a high-quality communication tool that links the employer brand with values such as competence and credibility. This helps you to retain employees and convince future applicants of your company.
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Prove your expertise

A corporate book offers plenty of space to meet specific information requirements and explain complex topics. With well-structured, informative content, you create real value for your target groups.
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Promote your business relationships

A corporate book is a high-quality and special gift for customers and business partners. 
In personal contact, it can help to attract new interested parties and deepen existing relationships. 


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Our modular services for your corporate book

If you wish, we can guide you through the entire process of your book project - from brainstorming to distribution.

Choose exactly the services you need from our range to create and distribute your corporate book:

The Award at a Glance

Editor

  • Our program managers are experienced industry experts who will be happy to support you in narrowing down the topics and developing a concept
  • Support in the search for authors
  • Formal, linguistic and structural editing 
  • Translation services  

production

  • Process support: Continuous professional support from concept to completion
  • Technical support and multi-level quality management
  • Cover: design in your corporate design or in our specialist book design with your co-branding
  • Graphics/image editing: Final artwork based on supplied graphic templates and image editing according to individual design specifications
  • Layout/typesetting: design according to your individual wishes
  • Printing and further processing
  • E-book production

Marketing

  • Press release and dispatch of review copies
  • Editorial marketing in VCG trade media (print + digital)
  • Advertisements in VCG trade media (print + digital)
  • Presentation at trade fairs, VCG events and VCG seminars
  • Social Media Postings
  • Lead generation

Sales

  • Assignment of an international standard book number (ISBN)
  • Entry in the directory of available books (VLB)
  • Storage of print copies
  • Invoicing/collection
  • Distribution via the entire network of bookstores, including Amazon, bar assortments, retail bookstores, online bookstores, university and company libraries, our Vogel Professional Education online store
  • Delivery of deposit copies, e.g. to the German Library and the Bavarian State Library
  • Free delivery of your personal copies to an address in Germany

Note: You decide how many copies you want to buy for your own use and how many copies you want us to sell to booksellers.

Want a fixed price?

In addition to individual design according to the modular principle, we offer you standardized services at fixed prices. 

The following services are included in a Standard Corporate Book:

The Award at a Glance

Editing and production

  • Our program managers are experienced industry experts who will be happy to support you in narrowing down the topics and developing a concept
  • Formal, linguistic and structural editing
  • Process support: Continuous professional support from concept to completion
  • Technical support and multi-level quality management 
  • Cover: design in your corporate design or in our specialist book design with your co-branding
  • Layout/typesetting: The interior layout is predefined, the color design is freely selectable
  • Printing and further processing
  • E-book production   

Sales

  • Assignment of an international standard book number (ISBN)
  • Entry in the directory of deliverable books (VLB)
  • Storage of print copies
  • Invoicing/collection
  • Distribution via the entire network of bookstores, including Amazon, bar assortments, retail bookstores, online bookstores, university and company libraries, our Vogel Professional Education online store
  • Delivery of deposit copies, e.g. to the German Library and the Bavarian State Library
  • Free delivery of your personal copies to an address in Germany
  • Technical support and multi-level quality management  

Note: You decide how many copies you want to buy for your own use and how many copies you want us to sell to booksellers.

Format and technical equipment

  • DIN A5
  • Hardcover with matt foil lamination
  • Thread sewing
  • 115g paper picture print matt

Fixed prices (according to circulation and page count)

  • 400 / 700 / 1,000 copies
  • 96 / 128 / 160 / 208 pages
Edition 96 pages* 128 pages 160 pages 208 pages
400 copies 13.900 €** 15.300 € 16.700 € 18.900 €
700 copies 14.300 € 15.700 € 17.200 € 19.400 €
1,000 copies 14.600 € 16.100 € 17.600 € 19.900 €

* One book page corresponds to approx. 2,000 characters including spaces. You will receive a Word template from us for scope control.

** In addition to the prices quoted, we charge a distribution fee of 30% of the sales revenue when selling through bookstores. 70% of the sales revenue is distributed to you and helps you to refinance your book project. We determine the retail price together with you.

Practical tips: Corporate books in the industry

Case Study: How KAMAX Automotive is expanding its position as a technology leader with a corporate book

KAMAX Automotive GmbH has created a remarkable marketing tool with its "Handbook of ultra-high-strength screws": The book brings together years of development work on ultra-high-strength bolts into a compact store of knowledge for users. By sharing its expertise, KAMAX Automotive not only promotes understanding and acceptance of its innovative technology, but also underlines its technological leadership in the manufacture of high-strength fasteners.

In this case study you will learn,

  • why KAMAX Automotive has chosen the "book" medium as a communication tool,
  • how exactly the implementation went and
  • the hurdles that were overcome.

Download case study

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"A book is more valuable than just digital documents. It's also physically in the office or on the shelf. You notice it."

Horst Dieterle

Director R&D Materials & Coatings, KAMAX Automotive GmbH

Case study: How a company generates growth and leads with a corporate book

Corporate book in combination with lead generation. Impossible? 

One company has done just that! Through the company's sales department, it emerged that one topic was particularly hot at the moment: the complex field of analytics. It is difficult for managers and decision-makers in the manufacturing industry to grasp and understand this complex field. This gave rise to the idea of designing content on the topic of analytics and distributing it to generate leads.

In this case study you will learn,

  • how a corporate book is created under one editorship with many authors,
  • how partners can help with financing and
  • why a corporate book is particularly suitable for lead generation.

Download case study

Whitepaper and factsheet

The corporate book is one of the longest-lasting and highest-quality instruments of corporate publishing. It illustrates the expertise and also the quality of a company and, depending on the topic and target group, it can fulfill numerous objectives.

Read the white paper to find out,

  • how a corporate book fits into your inbound marketing strategy and what you need to pay attention to,
  • how versatile a corporate book can be designed and used and
  • how to market and distribute your corporate book in a targeted manner.

Download whitepaper including factsheet

Your corporate book with Vogel Professional Education

We have been in the specialist book business for over 85 years. Our roots are in publishing, our heart beats for the industry: the perfect combination for your corporate book. So you can benefit from our experience:

Why SEO in B2B?

Optimal networking

Optimal networking

A large distribution network is a prerequisite for the successful dissemination of your publication. As a renowned specialist book publisher, we have good access to the trade and to university and company libraries. We also maintain a large network of authors with representatives from industry, research and teaching.

Professional project management

Professional project management

Our offer has a modular structure. Take advantage of exactly the services you need to create your corporate book. We are also happy to help you find co-authors for your team of authors. We are there for you in all phases of your book project - even after publication.

Marketing via the Vogel

Marketing via the Vogel

To maximize the potential of your corporate book, we advertise your publication to specific target groups in the relevant industry media of our company - cross-media via portals, magazines, in-house trade fairs, congresses and seminars.

Individual design

Individual design

Corporate books can be designed in line with your company's corporate design. Whether book cover or page layout - we design your corporate book entirely according to your wishes.
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"For me, the corporate book on EMC, which was created together with Vogel Professional Education, is an excellent opportunity not only to have collected specialist knowledge bundled together, but also to be able to give it directly to customers and my own colleagues. I always have a few copies to hand - even at the trade fair stand."

Dr. Andreas Wagener

Head of System Engineering, Dr. Fritz Faulhaber GmbH

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Electromagnetic compatibility of small electric drives

The Corporate Book of Dr. Fritz Faulhaber GmbH enables users to successfully implement EMC-safe development projects.

Let us talk

Contact us

Phone:

+49 931 418-2218

E-Mail:

niels.bernau@vogel.de

Niels Bernau

Program Manager Books and Seminars

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