Corporate Publishing
Become the editor of your own reference book
Specialist books are considered to be particularly informative, credible and reliable. This makes them ideal for demonstrating your company's expertise and the uniqueness of your brand.
Combine the two worlds of specialist knowledge and corporate publishing and publish your own corporate book in the form of a specialist book.
Reference books: The underestimated key to the
B2B decision-maker world
60.1 % of B2B decision-makers use specialist books as a source of information for investment decisions
- but only 9.9% of B2B marketers use the format in their communication.
Six reasons why a professional
corporate book is worthwhile for you
Companies that prioritize the utility value for their target group in their specialist communication create trust in their own expertise and position themselves as experts in the market in the long term. This is how you benefit from your own specialist book:
Be present where your target groups get their information
With a corporate book, you can reach B2B decision-makers at an important touchpoint and stand out from your competitors. A corporate book therefore offers valuable information for your target groups and a strategic advantage for your communication.
Increase your reach
With a corporate book, you open up new communication channels that raise your profile and increase your target group presence. Distribution via the digital book trade also improves your visibility in search engines.
Gain qualified leads
A corporate book is ideal for generating leads. Supplement your printed book with an e-book version and place it behind a registration barrier. The free e-book can supplement or replace your sales print run.
Strengthen your employer branding
The corporate book is a high-quality communication tool that links the employer brand with values such as competence and credibility. This helps you to retain employees and convince future applicants of your company.
Prove your expertise
A corporate book offers plenty of space to meet specific information requirements and explain complex topics. With well-structured, informative content, you create real value for your target groups.
Promote your business relationships
A corporate book is a high-quality and special gift for customers and business partners.
In personal contact, it can help to attract new interested parties and deepen existing relationships.
Our modular services for your corporate book
If you wish, we can guide you through the entire process of your book project - from brainstorming to the final product. Sales.
Choose exactly the services you need from our range to create and distribute your corporate book:
The award at a glance
Editor
Production
- Technical support and quality management
- Cover: design in your corporate design or in our specialist book design with your co-branding
- Graphics/image editing: Final artwork based on supplied graphic templates and image editing according to individual design specifications
- Layout/typesetting: design according to your individual wishes
- Printing and further processing
- E-book production
Marketing
- Press release and dispatch of review copies
- Editorial marketing in VCG trade media (print + digital)
- Advertisements in VCG trade media (print + digital)
- Presentation at trade fairs, VCG events and VCG seminars
- Social Media Postings
- Lead generation
Sales
- Assignment of an international standard book number (ISBN)
- Entry in the directory of available books (VLB)
- Storage of print copies
- Invoicing/collection
- Distribution via various channels, e.g: Bar assortments, retail bookstores, online bookstores, university and company libraries, our online store Vogel Professional Education
- Delivery of deposit copies, e.g. to the German Library and the Bavarian State Library
Want a fixed price?
In addition to individual design according to the modular principle, we offer you standardized services at fixed prices.
The following services are included in a Standard Corporate Book:
The award at a glance
Editing and production
- Support with topic definition and conception
- Proofreading and copyediting
- Technical support and quality management
- Cover: design in your corporate design or in our specialist book design with your co-branding
- Layout/typesetting: The interior layout is predefined, the color design is freely selectable
- Printing and further processing
- E-book production
Format and technical equipment
- DIN A5
- Hardcover with matt foil lamination
- Thread sewing
- 115g paper picture print matt
Fixed prices (according to circulation and page count)
- 200 / 400 / 600 / 800 / 1000 copies
- 112 / 160 pages
| Edition | 112 pages | 160 pages |
| 200 copies | 6.404 € | 8.262 € |
| 400 copies | 6.690 € | 8.600 € |
| 600 copies | 6.986 € | 8.944 € |
| 800 copies | 7.308 € | 9.318 € |
| 1000 copies | 7.633 € | 9.685 € |
Practical tips: Corporate books in the industry
Case study: How KAMAX Automotive is expanding its position as a technology leader with a corporate book
KAMAX Automotive GmbH has created a remarkable marketing tool with its "Handbook of ultra-high-strength screws": The book brings together years of development work on ultra-high-strength bolts into a compact store of knowledge for users. By sharing its expertise, KAMAX Automotive not only promotes understanding and acceptance of its innovative technology, but also underlines its technological leadership in the manufacture of high-strength fasteners.
In this case study you will learn,
- why KAMAX Automotive has chosen the "book" medium as a communication tool,
- how exactly the implementation went and
- the hurdles that were overcome.
Case study: How a company generates growth and leads with a corporate book
Corporate book in combination with lead generation. Impossible?
One company has done just that! Through the company's sales department, it emerged that one topic was particularly hot at the moment: the complex field of analytics. It is difficult for managers and decision-makers in the manufacturing industry to grasp and understand this complex field. This gave rise to the idea of designing content on the topic of analytics and distributing it to generate leads.
In this case study you will learn,
- how a corporate book is created under one editorship with many authors,
- how partners can help with financing and
- why a corporate book is particularly suitable for lead generation.
Whitepaper and factsheet
The corporate book is one of the longest-lasting and highest-quality instruments of corporate publishing. It illustrates the expertise and also the quality of a company and, depending on the topic and target group, it can fulfill numerous objectives.
Read the white paper to find out,
- how a corporate book fits into your inbound marketing strategy and what you need to pay attention to,
- how versatile a corporate book can be designed and used and
- how to market and distribute your corporate book in a targeted manner.
Your corporate book with Vogel Professional Education
We have been in the specialist book business for over 85 years.
Our roots are in publishing, our heart beats for the industry: the perfect combination for your corporate book. So you can benefit from our experience:
Why SEO in B2B?
Optimal networking
Optimal networking
A large distribution network is a prerequisite for the successful dissemination of your publication. As a renowned specialist book publisher, we have good access to the trade and to university and company libraries. We also maintain a large network of authors with representatives from industry, research and teaching.
Professional project management
Professional project management
Our offer has a modular structure. Take advantage of exactly the services you need to create your corporate book. We are also happy to help you find co-authors for your team of authors. We are there for you in all phases of your book project - even after publication.
Marketing via the Vogel trade media
Marketing via the Vogel trade media
To maximize the potential of your corporate book, we advertise your publication to specific target groups in the relevant industry media of our company - cross-media via portals, magazines, in-house trade fairs, congresses and seminars.
Individual design
Individual design
Corporate books can be designed in line with your company's corporate design. Whether book cover or page layout - we design your corporate book entirely according to your wishes.
Let us talk
Phone:
E-Mail:
Niels Bernau
Program Manager Books and Seminars
