CORPORATE BOOK

Become the publisher of your own reference book

Trade books are considered to be particularly credible and reliable. This makes them ideal for your content marketing and as a corporate publishing tool. Publish your own corporate book and show the competence of your company and the uniqueness of your brand.

How to create your reference book

Our services for your trade book: Using the modular principle to create a corporate book

We accompany you through the entire process of textbook creation - from brainstorming to distribution. Select the services you need to create your reference book from our range.

Editor

Support with topic delimitation and conception
If the actual text creation is to be placed in external hands, support in finding authors
Proofreading: formal, linguistic and structural editing of the manuscript
Non-fiction editing
Translation services

Production

Cover design in your corporate design or in Vogel reference book design with your co-branding
Graphics/image editing: final artwork based on supplied graphic templates as well as image editing according to individual design specifications
Technical support for the book (awarding of contracts to service providers, quality management, advice on design and equipment, etc.)
Layout/Setting
Printing and finishing
E-book production

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Marketing

Press release + shipping of review copies
Editorial book review in VCG trade media relevant to the topic (print + digital)
Search engine optimized book excerpts on topic relevant VCG trade media
Advertisements in VCG trade media relevant to the topic and in editorial newsletters
Social Media Postings
Application at trade fairs, VCG events and seminars

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Sales

Assignment of an international standard book number (ISBN)
Entry in the directory of available books (VLB)
Storage of print copies
Invoicing/Collection
Distribution via various channels, e.g.: Retail and online bookstores, (online) libraries/company libraries, Vogel Fachbuchshop and VCG Fachmedien events.
(Online) libraries/corporate libraries

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In addition to individual design based on the modular principle, we offer standardized services at fixed prices. A standard corporate book includes the following scope of services:

Support with topic delimitation and conception
Proofreading and factual editing
Cover design in your corporate design or in Vogel reference book design with your co-branding
Technical support
Layout/typesetting (The interior layout is predefined. The color design can be done according to your corporate design).
Printing and finishing
E-book production

Our marketing and sales services can of course be booked as an option.

Format and technical equipment:

DIN A5
Hardcover with matte foil lamination
Thread stitching
115g paper picture print matte

Prices:

You can find information about the prices here.

Download Case Study

Six reasons why a corporate book is worth your while

Companies that focus on user value for the target group in their technical communication create trust in their own know-how and position themselves as competence leaders in the market in the long term. This is how you benefit from your own technical book:

Position yourself as an expert

A corporate book offers plenty of space to meet specific information needs and explain complex content. With a well-structured and comprehensible presentation, you create real value for your readers.

Improve your corporate image

Compared to purely digital media, readers associate a trade book with quality, validity, reliability and longevity. With your corporate book, these values transfer to your company and your brand.

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Strengthen your employer branding

The corporate book is a high-quality communication tool that links the employer brand with values such as competence and credibility. It helps you retain employees and convince future applicants.

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Increase your reach

With a corporate book, you can tap into the book trade as an additional communication channel. In this way, you increase the awareness of your company. In addition to B2B customers, end consumers (B2C) are also addressed in the book trade.

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Promote business relationships

A corporate book is a high-quality gift for customers and business partners. In personal contact, it can help to attract new prospects and deepen existing relationships.

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Use the multichannel approach

Supplement your printed reference book with an e-book variant. In this way, you increase the reach of your corporate book by also addressing customers who prefer to read digitally. You can also use your e-book to generate leads.

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Download Case Study

"Above all, we would like to thank you for your always profound publishing and production advice, your efficient project management and your high quality and solution orientation."

Dr. Matthias Grehl, Vice President Precious Metals Chemistry at Umicore AG & Co. KG

Case Study: Corporate Books in Industry

The reference book for the mobility industry

With its corporate book "Handbuch der ultrahochfesten Schrauben", KAMAX Automotive GmbH has not only created a remarkable marketing tool, but has also secured a place among the standard works on the desks of specialist departments and R&D departments thanks to its high quality.

All offer details Corporate Book

In addition, you will find all the important information on our corporate book services in our factsheet - ideal for presenting to your budget decision-maker.

Download Case Study + Factsheet

"A book has a more valuable effect than just digital documents. Plus, it's physically in the office or on the shelf. You notice it."

Horst Dieterle

Director R&D Materials & Coatings, KAMAX Automotive GmbH

Your reference book with the Vogel Communications Group

We have been in the media business for over 125 years. Our roots are in publishing, our heart beats for industry: the perfect combination for your corporate book. This is how you benefit from our experience:

Optimal networking

As a renowned trade book publisher, we have good access to the book trade as well as a large author network with representatives from industry, research and education.

Expertise in the book business

We offer concentrated book expertise with more than 80 years of experience in the trade book business. This also includes our own book online store and numerous publications in cooperation with our trade media.

Marketing via the Vogel trade media

To fully exploit the potential of your corporate book, we advertise your trade book in relevant industry media. In addition, we place your publication in industry portals and our in-house events and seminars.

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