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Corporate Publishing

Become the editor of your own textbook

Specialist books are considered to be particularly informative, credible and reliable. This makes them ideal for demonstrating your company's expertise and the uniqueness of your brand.

Combine the two worlds of specialist knowledge and corporate publishing and publish your own corporate book in the form of a specialist book.  

How to create your corporate book

Reference books: The underestimated key to the B2B decision-maker world

60.1 % of B2B decision-makers use specialist books as a source of information for investment decisions - but only 9.9% of B2B marketers use this format in their communication.

(Source: Vogel B2B marketing and information sources)

Six reasons why a professional
corporate book is worthwhile for you

Companies that prioritize the utility value for their target group in their specialist communication create trust in their own expertise and position themselves as experts in the market in the long term. This is how you benefit from your own specialist book:

Be present where your target groups get their information

With a corporate book, you can reach B2B decision-makers at an important touchpoint and stand out from your competitors. A corporate book therefore offers valuable information for your target groups and a strategic advantage for your communication.

Increase your reach

With a corporate book, you open up new communication channels that raise your profile and increase your target group presence. Distribution via the digital book trade also improves your visibility in search engines.

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Gain qualified leads

A corporate book is ideal for generating leads. Supplement your printed book with an e-book version and place it behind a registration barrier. The free e-book can supplement or replace your sales print run.

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Strengthen your employer branding

The corporate book is a high-quality communication tool that links the employer brand with values such as competence and credibility. This helps you to retain employees and convince future applicants of your company.
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Prove your expertise

A corporate book offers plenty of space to meet specific information requirements and explain complex topics. With well-structured, informative content, you create real value for your target groups.
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Promote your business relationships

A corporate book is a high-quality and special gift for customers and business partners. 
In personal contact, it can help to attract new interested parties and deepen existing relationships. 


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Our modular services for your corporate book

If you wish, we can guide you through the entire process of your book project - from brainstorming to distribution.

Choose exactly the services you need from our range to create and distribute your corporate book:

The Award at a Glance

Editor

  • Support with topic definition and conception
  • Support in the search for authors
  • Proofreading and copyediting 
  • Translation services  

    • production

    • Technical support and quality management
    • Cover: design in your corporate design or in our specialist book design with your co-branding
    • Graphics/image editing: Final artwork based on supplied graphic templates and image editing according to individual design specifications
    • Layout/typesetting: design according to your individual wishes
    • Printing and further processing
    • E-book production

    Marketing

    • Press release and dispatch of review copies
    • Editorial marketing in VCG trade media (print + digital)
    • Advertisements in VCG trade media (print + digital)
    • Presentation at trade fairs, VCG events and VCG seminars
    • Social Media Postings
    • Lead generation

    Sales

    • Assignment of an international standard book number (ISBN)
    • Entry in the directory of available books (VLB)
    • Storage of print copies
    • Invoicing/collection
    • Distribution via various channels, e.g: Bar assortments, retail bookstores, online bookstores, university and company libraries, our Vogel Professional Education online store
    • Delivery of deposit copies, e.g. to the German Library and the Bavarian State Library

    Want a fixed price?

    In addition to individual design according to the modular principle, we offer you standardized services at fixed prices. 

    The following services are included in a Standard Corporate Book:

    The Award at a Glance

    Editing and production

    • Support with topic definition and conception
    • Proofreading and copyediting
    • Technical support and quality management 
    • Cover: design in your corporate design or in our specialist book design with your co-branding
    • Layout/typesetting: The interior layout is predefined, the color design is freely selectable
    • Printing and further processing
    • E-book production   

    Format and technical equipment

    • DIN A5
    • Hardcover with matt foil lamination
    • Thread sewing
    • 115g paper picture print matt

    Fixed prices (according to circulation and page count)

    • 200 / 400 / 600 / 800 / 1000 copies
    • 112 / 160 pages

    Edition 112 pages 160 pages
    200 copies 6.404 € 8.262 €
    400 copies 6.690 € 8.600 €
    600 copies 6.986 € 8.944 €
    800 copies 7.308 € 9.318 €
    1000 copies 7.633 € 9.685 €

    Practical tips: Corporate books in the industry

    Case Study: How KAMAX Automotive is expanding its position as a technology leader with a corporate book

    KAMAX Automotive GmbH has created a remarkable marketing tool with its "Handbook of ultra-high-strength screws": The book brings together years of development work on ultra-high-strength bolts into a compact store of knowledge for users. By sharing its expertise, KAMAX Automotive not only promotes understanding and acceptance of its innovative technology, but also underlines its technological leadership in the manufacture of high-strength fasteners.

    In this case study you will learn,

    • why KAMAX Automotive has chosen the "book" medium as a communication tool,
    • how exactly the implementation went and
    • the hurdles that were overcome.

    Download case study

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    "A book is more valuable than just digital documents. It's also physically in the office or on the shelf. You notice it."

    Horst Dieterle

    Director R&D Materials & Coatings, KAMAX Automotive GmbH

    Case study: How a company generates growth and leads with a corporate book

    Corporate book in combination with lead generation. Impossible? 

    One company has done just that! Through the company's sales department, it emerged that one topic was particularly hot at the moment: the complex field of analytics. It is difficult for managers and decision-makers in the manufacturing industry to grasp and understand this complex field. This gave rise to the idea of designing content on the topic of analytics and distributing it to generate leads.

    In this case study you will learn,

    • how a corporate book is created under one editorship with many authors,
    • how partners can help with financing and
    • why a corporate book is particularly suitable for lead generation.

    Download case study

    Whitepaper and factsheet

    The corporate book is one of the longest-lasting and highest-quality instruments of corporate publishing. It illustrates the expertise and also the quality of a company and, depending on the topic and target group, it can fulfill numerous objectives.

    Read the white paper to find out,

    • how a corporate book fits into your inbound marketing strategy and what you need to pay attention to,
    • how versatile a corporate book can be designed and used and
    • how to market and distribute your corporate book in a targeted manner.

    Download whitepaper including factsheet

    Your corporate book with Vogel Professional Education

    We have been in the specialist book business for over 85 years. Our roots are in publishing, our heart beats for the industry: the perfect combination for your corporate book. So you can benefit from our experience:

    Why SEO in B2B?

    Optimal networking

    Optimal networking

    A large distribution network is a prerequisite for the successful dissemination of your publication. As a renowned specialist book publisher, we have good access to the trade and to university and company libraries. We also maintain a large network of authors with representatives from industry, research and teaching.

    Professional project management

    Professional project management

    Our offer has a modular structure. Take advantage of exactly the services you need to create your corporate book. We are also happy to help you find co-authors for your team of authors. We are there for you in all phases of your book project - even after publication.

    Marketing via the Vogel

    Marketing via the Vogel

    To maximize the potential of your corporate book, we advertise your publication to specific target groups in the relevant industry media of our company - cross-media via portals, magazines, in-house trade fairs, congresses and seminars.

    Individual design

    Individual design

    Corporate books can be designed in line with your company's corporate design. Whether book cover or page layout - we design your corporate book entirely according to your wishes.
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    "For me, the corporate book on EMC, which was created together with Vogel Professional Education, is an excellent opportunity not only to have collected specialist knowledge bundled together, but also to be able to give it directly to customers and my own colleagues. I always have a few copies to hand - even at the trade fair stand."

    Dr. Andreas Wagener

    Head of System Engineering, Dr. Fritz Faulhaber GmbH

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    Electromagnetic compatibility of small electric drives

    The Corporate Book of Dr. Fritz Faulhaber GmbH enables users to successfully implement EMC-safe development projects.

    Let us talk

    Contact us

    Phone:

    +49 931 418-2218

    E-Mail:

    niels.bernau@vogel.de

    Niels Bernau

    Program Manager Books and Seminars

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