CORPORATE BOOK

Become the editor of your own reference book

Reference books are considered to be particularly credible and reliable. This makes them ideal for your content marketing and as a corporate publishing tool. Publish your own corporate book and showcase your company's expertise and the uniqueness of your brand.

How to create your reference book

Our services for your specialist book: The modular principle for your corporate book

We guide you through the entire process of creating a specialist book - from brainstorming to distribution. Choose the services you need to create your reference book from our range.

Editor

Support with topic definition and conception
If the actual text creation is to be outsourced, support in the search for authors
Proofreading: Formal, linguistic and structural editing of the manuscript
Factual editing
Translation services

Production

Cover design in your corporate design or in the Vogel specialist book design with your co-branding
Graphics/image editing: Final artwork based on supplied graphic templates and image editing according to individual design specifications
Technical support for the book (awarding contracts to service providers, quality management, advice on design and layout materials, etc.)
Layout/typesetting
Printing and further processing
E-book production

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Marketing

Press release + dispatch of review copies
Editorial book review in relevant VCG trade media (print + digital)
Search engine optimized book excerpts on topic-relevant VCG trade media
Advertisements in topic-relevant VCG trade media and in editorial newsletters
Social Media Postings
Application at trade fairs, VCG events and seminars

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Sales

Assignment of an international standard book number (ISBN)
Entry in the directory of available books (VLB)
Storage of print copies
Invoicing/collection
Distribution via various channels, e.g: Retail and online bookstores, (online) libraries/company libraries, Vogel Fachbuchshop and VCG Fachmedien events
(Online) libraries/company libraries

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In addition to the individual design according to the modular principle, we offer you standardized services at fixed prices. The following services are included in a standard corporate book:

Support with topic definition and conception
Proofreading and copyediting
Cover design in your corporate design or in the Vogel specialist book design with your co-branding
Technical support
Layout/typesetting (The internal layout is predefined. The color design can be done according to your corporate design).
Printing and further processing
E-book production

Our marketing and sales services can of course be booked as an option.

Format and technical equipment:

DIN A5
Hardcover with matt foil lamination
Thread sewing
115g paper picture print matt

Prices:

You can find information on prices here.

Download case study

Six reasons why a corporate book is worthwhile for you

Companies that prioritize the utility value for their target group in their specialist communication create trust in their own expertise and position themselves as experts in the market in the long term. This is how you benefit from your own specialist book:

Position yourself as an expert

A corporate book offers plenty of space to meet specific information requirements and explain complex content. With a well-structured and comprehensible presentation, you create real value for your readers.

Improve your corporate image

Compared to purely digital media, readers associate a specialist book with quality, validity, reliability and longevity. With your corporate book, these values are transferred to your company and your brand.

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Strengthen your employer branding

The corporate book is a high-quality communication tool that links the employer brand with values such as competence and credibility. This helps you to retain employees and convince future applicants.

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Increase your reach

With a corporate book, you open up the book trade as an additional communication channel. This will increase awareness of your company. In addition to B2B customers, end consumers (B2C) are also addressed in the book trade.

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Promote business relationships

A corporate book is a high-quality gift for customers and business partners. In personal contact, it can help to attract new prospects and strengthen existing relationships.

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Use the multichannel approach

Supplement your printed specialist book with an e-book version. This will increase the reach of your corporate book, as customers who prefer to read digitally will also be addressed. You can also use your e-book to generate leads.

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Download case study

"Above all, we would like to thank you for your always profound publishing and technical production advice, your efficient project management and your high focus on quality and solutions."

Dr. Matthias Grehl, Vice President Precious Metals Chemistry at Umicore AG & Co. KG

Case study: Corporate books in the industry

The reference book for the mobility industry

With its corporate book "Handbuch der ultrahochfesten Schrauben", KAMAX Automotive GmbH has not only created a remarkable marketing tool, but has also secured itself a place among the standard works on the desks of specialist departments and R&D departments thanks to its high quality.

All offer details Corporate Book

You will also find all the important information about our corporate book services in our factsheet - ideal for presenting to your budget decision-makers.

Download case study + factsheet

"A book is more valuable than just digital documents. It's also physically in the office or on the shelf. You notice it."

Horst Dieterle

Director R&D Materials & Coatings, KAMAX Automotive GmbH

Your reference book with the Vogel Communications Group

We have been in the media business for over 125 years. Our roots are in publishing, our heart beats for the industry: the perfect combination for your corporate book. So you can benefit from our experience:

Optimal networking

As a renowned specialist book publisher, we have good access to the book trade and a large network of authors with representatives from industry, research and teaching.

Expertise in the book business

We offer concentrated book expertise with more than 80 years of experience in the specialist book business. This also includes our own online book store and numerous publications in cooperation with our specialist media.

Marketing via the Vogel trade media

To maximize the potential of your corporate book, we advertise your specialist book in relevant industry media. We also place your publication on industry portals and at our in-house events and seminars.

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