CORPORATE PUBLISHING

Tell your story with corporate publishing

Employee and customer magazines, corporate books or annual reports: With journalistic publications you can strengthen your company's image and your brand awareness. Show your stakeholders a new side and tell stories that arouse emotions - authentic, approachable and reader-oriented.

Your options for corporate publishing

Opportunities for corporate publishing: bring your brand to life

Whenever companies work journalistically, this is called corporate publishing. The spectrum ranges from industry news tickers to emotional storytelling. We help you to find the right format for your company and your stakeholders.

Customer magazines

Turn your customers into fans by dedicating a magazine to them. Be an advisor, entertainer or opinion leader, create close ties with your readers and turn them into regular customers.

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Employee magazines

Offer your employees their own stage and make it clear that you value their performance and opinions. Strengthen your employer brand and create a new space for communication.

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Corporate Books

Show that you are an expert in your field and publish your specialist knowledge in your own book. Use your growing reputation to build your brand and as a sales argument.

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Annual reports

Kill two birds with one stone and also use legally required publications to build your brand. In this way, you bind stakeholders more firmly to your company.

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Social Media

Distribute your publication on various channels and reach your stakeholders in different contexts. From editorial services to news tickers, everything is possible here.

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Corporate Blog

Turn your outdated blog into a modern company magazine and give applicants extraordinary insights into your company culture and work processes.

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"We reach all target groups with Vogel . The possibilities in corporate publishing also inspire us!"

Ramona Geyer

Head of Marketing at the Dr. Schneider Unternehmensgruppe

Print and digital - the yin and yang of corporate publishing

Corporate publications can be a good solution for your company in both printed and digital form. The format depends on your brand values, your objectives and your readers. Depending on this, it may also make sense to combine and reuse content on different channels.

Print publications

Print publications are particularly suitable for conservative brands that embody high quality standards
Print publications also provide the reader with haptic impressions of the company, allowing the brand to be experienced with several senses
Print publications can be positioned visibly in the company and thus contribute to your brand among employees and guests
Print publications can also be used in places without an Internet connection and with dirty hands, for example in workshops or production halls

Digital publications

For digital-savvy target groups and brands with their finger on the pulse, digital publications are the right choice or a useful addition
Digital channels benefit in particular from the easy reuse of existing (print) content
Digital publications can be integrated into your existing content marketing or SEO strategy
Digital publications can be used for a clean separation of production information on the corporate website and storytelling on the other side

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Case study: Corporate publishing in practice

Best practices for employee and customer magazines - digital and in print format

Together with Vogel Corporate Solutions, the sporting goods manufacturer PUMA developed the digital employee magazine CATch Up, bringing the dynamism of the brand to life internally. The MEININGER hotel group demonstrates the success of an integrative marketing approach with its customer magazine and the basketball team s.Oliver Würzburg allows fans to become part of the team.

All offer details Corporate Publishing

You will also find all the important information about our corporate publishing services in our factsheet - ideal for presenting to your budget decision-makers.

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"Our fans are important to us, which is why we want to show them our appreciation. With the EMOTION magazine, we can do that and also show what's behind the s.Oliver Würzburg brand."

Steffen Wienhold

Head of Communications and Media s.Oliver Würzburg

What is the difference between corporate publishing and content marketing?

Both corporate publishing and content marketing are about high-quality content that you create as a company. The disciplines differ primarily in terms of objectives, presentation and often also the target group. Choosing the right discipline for you should therefore always depend on the focus of your marketing and communication activities.

Corporate Publishing

Corporate publishing is about strengthening your image and brand awareness. To do this, you work journalistically and talk about topics that interest your stakeholders. You can see yourself as a news medium as well as an advisor or entertainer.

Your products and services are in the background, it is more about informing and entertaining your stakeholders and making your brand tangible. Corporate publishing can be seen as an extension of PR and press work and can be used both internally and externally.

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Content Marketing

Content marketing aims to promote sales and is aimed at potential customers. High-quality service content attracts interested parties and leads them step by step to your offer. This allows you to accompany prospective customers along the entire customer journey, from the initial research to the conclusion of the purchase.

Content marketing is usually the responsibility of the marketing department and requires a high level of specialist and industry knowledge. This is the only way you can create content that is really useful for your target group and convince them that you are a professional solution provider for their problems.

Do you want to take a strategic approach to your content marketing? We are happy to support you

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Corporate publishing with Vogel Corporate Solutions

Text, design and programming from a single source - with us, all experts work closely together to ensure that your corporate magazines remain in the memory of your readers. Thanks to the combination of technical expertise in the content area and the industry know-how from our editorial teams, we understand what your customers expect from your communication and can also implement this for your corporate publishing products.

We know your target group

When developing corporate magazines, we focus in particular on the target group-oriented storyline. This is how we ensure that your content is well received by your target group.

Full-service agency with expertise in the key marketing disciplines

Corporate publishing and content are our specialty. Together with our expertise in industry target groups, we accompany you on the path to corporate journalism.

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About the Vogel Communications Group

We grew up publishing strong specialist media for dynamic industries. Today, we also offer you individual and contemporary B2B communication solutions through our agency network.

We are specialists for individual and contemporary B2B communication solutions
We have been at home in B2B for more than 127 years and value readers and marketing customers alike. With over 100 trade media in 14 sectors, we have our ear to the ground.

Agency services, trade media and events
From marketing to PR, brand awareness, lead generation and digital advertising: with us, you are guaranteed to reach your target group. Benefit from our market access and specialist editorial advice and give your communication an upgrade.