PERSONNEL MARKETING AND EMPLOYER BRANDING
Fill vacancies - strengthen employer brand
Imagine you not only manage to reach your target applicants and fill hard-to-fill vacancies with a targeted HR marketing campaign, but also strengthen your employer branding in the long term. It works!
How to realize your targeted personnel marketing campaign
While your competitors place job advertisements on various job portals or search for specialists via recruitment agencies, you can fill your vacancies faster, in a more targeted and sustainable way.
We create a personnel marketing campaign for you that is specially adapted to your desired applicants. The focus is on one or more landing pages on which you present your company to the candidates. The best thing is that the campaign will have a long-term positive effect on your employer brand, making it easier for you to fill vacancies in the future.
Your applicant persona at the center of the campaign
We create texts, design and advertising material based on a prototypical ideal applicant
Target group-oriented landing page
Present yourself as an attractive employer and convince applicants of your company
Targeted advertising measures via relevant channels
Suitable candidates are precisely targeted and advertised via search engines and social media
Why the personnel marketing campaign pays off twice over
Combine marketing and recruiting and ensure that you fill vacancies, strengthen your corporate brand and become a popular employer in the long term. The campaign focuses on the needs and wishes of your target applicants. In this way, you show potential employees that you put them at the center of your attention and thus represent your strong employer brand.
Your benefits and services:
Your benefits and services:
Become independent of job boards and headhunters
Job portals are practical, but do not have a lasting effect. Instead, invest in your own channels and benefit in the long term.
Hard-to-fill vacancies are a thing of the past
Precise targeting allows you to reach the right people and draw their attention to your vacancies.
Make an impression on applicants and stay in their minds
Show candidates that they are worth something to you. Get personal and present the advantages of your company.
Your benefits and services:
Your benefits and services:
Strengthen your employer brand and your employer branding in the long term
Well thought-out HR marketing contributes to your employer branding both internally and externally and strengthens your positive image.
Understand what your applicants expect from you
Our market research and persona creation enable you to respond to the wishes and needs of your candidates.
Make your application process more attractive
On the landing page, applicants can find all relevant information and functions directly in one place.
These services are included in the package
- Creation of one or more personas and a suitable campaign concept
- Implementation of one or more landing pages and associated advertising material based on your corporate design (including text, images and programming)
- Determination of suitable advertising channels, targeting criteria and media planning
- Implementation of the campaign in the defined channels and regular controlling
- Optional: connection to HR systems, integration of web analysis system
Case study: This is what your HR marketing campaign could look like
Find out how our Berlin-based subsidiary agencies Vogel Corporate Solutions and ngn generated 70 applications for the vacant position of a joint HR Business Partner - without spending a single euro on job portals.
All information at a glance
The download package includes the "HR Business Partner" case study from our Berlin subsidiary agencies as well as product factsheets on the HR marketing campaign with Vogel
Ideal for presentation to your budget decision-maker
The factsheet contains all the facts and prices clearly presented on one page
Do you want to build your employer brand strategically and for the long term?
We also offer workshops on all aspects of employer branding and provide you with strategic support in building your employer brand.
We support you quickly and effectively with your personnel marketing
Our subsidiary agency Vogel Corporate Solutions is your contact for high-quality employer branding and effective personnel marketing.
Experience and expertise in human resources
Employer branding is the focus of our agency manager Tina Schäfer. Here you will receive competent and comprehensive support
Understanding industry target groups
Thanks to our access to target groups, we can operate employer branding from an industry perspective and are familiar with typical problems
Focus on speed
Finding the right employees is time-consuming. We support you with external resources and produce fast results.
Frequently asked questions about the personnel marketing campaign
What is the difference between employer branding and personnel marketing?
Employer branding refers to the sustainable and long-term development of an employer brand. Similar to product brands, employers also embody certain visions and values that need to be communicated and lived in order to attract and retain employees. Personnel marketing, on the other hand, has a more short-term effect and focuses on attracting new, suitable employees.
What are the advantages of having your own landing page compared to job boards or headhunters?
External service providers such as job portals or headhunters can provide short-term support if you want to fill vacancies. However, the money you invest here will not have a lasting effect. External service providers do not contribute to your employer brand and you have hardly any creative freedom. With your own landing page, you are much freer, can be personal, show faces and strengthen your employer branding.
When will I receive the first applicants? I need to fill my vacancies quickly.
From briefing to implementation, we can realize your personnel marketing campaign within 3 to 4 weeks. The reach and therefore the number of potential applicants depend on the media budget you choose.
I need to fill several positions. Is one landing page still enough?
In principle, you can display several job advertisements on one landing page. However, if there are a large number or very different jobs, it makes sense to use several landing pages and different advertising media in order to address applicants as specifically as possible.
Such a colorful site does not suit my industrial company. Can I still book a campaign?
Landing pages and advertising material are always adapted to your target group and your corporate design. If you want a more classic and serious appearance, this is just as possible as testing unusual and new methods.
Is the personnel marketing campaign sufficient for my employer branding?
Employee recruitment is only one of the goals of employer branding. In today's world, retaining good employees is almost more important. This is where we can provide you with strategic support. Simply contact us and we will be happy to plan an introductory workshop at your premises.
How can I convince my line manager to release budget for my own HR marketing campaign?
With your own campaign, you make your success directly measurable. You also increase the ROI of your marketing expenditure by investing in your own channels that deliver added value for your company in the long term. In 5 years' time, 75% of all employees will be millennials, who will have different expectations of their employers than the previous generation.
Curious about what a recruitment marketing campaign looks like?
Find out in our case study how our Berlin subsidiary agencies generated 70 applications with just one landing page.
About the Vogel Communications Group
We grew up publishing strong specialist media for dynamic industries. Today, we also offer you individual and contemporary B2B communication solutions through our agency network.
We are specialists for individual and contemporary B2B communication solutions
We have been at home in B2B for more than 127 years and value readers and marketing customers alike. With over 100 trade media in 14 sectors, we have our ear to the ground.
Agency services, trade media and events
From marketing to PR, brand awareness, lead generation and digital advertising: with us, you are guaranteed to reach your target group. Benefit from our market access and specialist editorial advice and give your communication an upgrade.
We have been at home in B2B for more than 127 years and value readers and marketing customers alike. With over 100 trade media in 14 sectors, we have our ear to the ground.
Agency services, trade media and events
From marketing to PR, brand awareness, lead generation and digital advertising: with us, you are guaranteed to reach your target group. Benefit from our market access and specialist editorial advice and give your communication an upgrade.