Live Marketing and Why Marketers Will Always Swear by It

Trade shows, industry conferences, or hands-on workshops—direct contact with your target audience builds trust and raises your profile among them. Generate qualified leads and bring your solutions directly to your target audience.

Specialist congresses

Position yourself as a thought leader and industry leader in your field. At our conferences and hands-on workshops, you’ll engage in dialogue with decision-makers and budget holders.
Showcase your products and solutions there and benefit from direct contact with users.

regional fairs

Through our national and international regional trade shows, we help you gain visibility right where your target audience is. Showcase your products and solutions, and demonstrate your expertise during the expert presentations to position yourself as a pioneer in your field. You’ll also benefit from strong, tailored networks. 

Leading and Industry-Specific Trade Shows

Make a lasting impression: With our packages, you can extend your trade show presence before, during, and after the event. These include guided tours of our editorial offices, where your booth takes center stage, trade show newsletters, and exclusive trade show editions of our industry publications.

Author
Turn Your Booth into a Visitor Magnet
Our Specialized Agency Vogel Corporate Solutions Make your booth a highlight:
  • Exhibition Booth Concept & Design
  • Product launch campaigns leading up to the trade show
  • Invitation campaigns for your customers
  • Concept and Design of Merchandise Items
  • Creation & Development of Lead Generation Landing Pages
  • Organization of booth parties in collaboration with our agency, Vogel Solutions

After the event is before the event

You gather valuable leads at the trade show—but what happens next? Professional lead management and smart marketing automation are key components of a successful trade show presence. Through targeted communication, you can build trust even before an investment decision is made and position your brand for future decision-making processes. Our agency, Vogel Solutions, is the ideal partner for this:

CRM and Marketing Automation

Together, we’ll develop a strategy for your trade show and conference campaigns, assist you with content creation, and finally help you implement and execute targeted campaigns in your CRM—whether it’s HubSpot, Salesforce, or Dynamics. We’ll provide you with personalized advice.

Social Selling

We don’t just develop a cohesive communication and editorial strategy for your sales team—we take it a step further: Using our LinkedIn Deep Data Analysis and a specialized LinkedIn interface, we identify the content preferences and other relevant contacts within your target audience.

Newsletters and Nurture Strategies

Together, we’ll set up (or revamp) your newsletter system and develop a strategy that creates authentic brand experiences—because B2B customers expect brands to offer not just product promotions, but genuine insights and added value related to the industry and technology.

Your challenge is our mission. Let's talk about your goals.

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Max Stern

Director of Commercial Operations

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