German Workshop Award

The trade media brand kfz-betrieb awards the German Workshop Prize to independent workshops that distinguish themselves through innovative service concepts and sophisticated marketing strategies.

The competition is aimed at independent car dealerships, dealerships and service companies as well as owner-managed and non-owner-managed independent garages. Evaluation criteria include innovative service ideas, clear processes and outstanding customer service.

The German Workshop Award will be presented on the evening before the Independent Workshops and Service Companies Conference on October 10, 2025 at the Vogel Convention Center in Würzburg.

Take part in the German Workshop Award as a sponsor in combination with the Free Workshop Conference and benefit from double the attention for your company: Discover the entire package here!

Package components

In addition to the sponsorship package Business Partner Platinum at the Freie Werstätten conference, you will also receive the following exclusive award sponsorship services:

• Accompaniment of the jury meeting and tour as well as evaluation of the best applications
• Inclusion in the winning clips during the jury tour
• Pre- and post-reporting in "kfz-betrieb" print and online
• Press relations: preparation and dispatch of a press release
• Mention in publications, application documents, advertising media, etc.
• Integration of the company logo in selected communication measures (e.g. advertisements, flyers, app)
• Marketing kit for your own communication (logo, flyer, banner, etc.)
• Integration in the aftermovie "German Workshop Award"
• Presentation of the company profile on the event website
• Placement and linking of the company logo on the event website