German Workshop Prize

The trade media brand kfz-betrieb awards the German Workshop Prize to independent workshops that distinguish themselves through innovative service concepts and sophisticated marketing strategies.

The competition is aimed at independent car dealerships, dealerships and service companies as well as owner-managed and non-owner-managed independent garages. Evaluation criteria include innovative service ideas, clear processes and outstanding customer service.

The German Workshop Award ceremony will take place on the evening before the Independent Workshops and Service Companies symposium on October 10, 2026 at the Vogel Convention Center in Würzburg.

Be a sponsor of the German Workshop Award in combination with the Free Workshop Conference and benefit from double the attention for your company: Discover the entire package here!

package components

In addition to the Business Partner Platinum sponsorship package at the Freie Werstätten conference, you will receive the following exclusive services in the award sponsorship:

• Accompanying the jury meeting and tour as well as assessing the best applications
• Inclusion in the winner clips during the jury tour
• Pre- and post-event reporting in the » kfz-betrieb « Print and Online
• Press work: preparation and dispatch of a press release
• Mention in publications, application documents, advertising media, etc.
• Integration of the company logo into selected communication measures (e.g. advertisements, flyers, apps)
• Marketing kit for your own communication (logo, flyer, banner, etc.)
• Inclusion in the aftermovie »German Workshop Prize«
• Presentation of the company profile on the event website
• Placement and linking of the company logo on the event website