COMPANY PROFILE IN THE VOGEL NETWORK

Design your own area in the specialist portals of your target industry

Use your company profile in the Vogel network as a multimedia business card or as a content hub for your target group.

Discover your advantages

Your advantages at a glance

Large range: More than 25,000 impressions in a high-quality editorial environment
Exactly your target group: Choose one of 35 specialist portals in the categories industry, automotive, automotive trade, IT/software or software
Transparent reports: See all clicks, impressions and the click-through rate (CTR) on a daily basis

The company profile: content hub and multimedia business card

Images, texts, videos - with your company profile you present all the advantages of your company in one relevant industry medium

The company profile is structured like a landing page and thus guarantees a professional approach to your target group. 

If your content is enticing enough, users will click through from your company profile to your website. Here you can follow up with further marketing measures or start generating leads.

Reach target groups in the following markets and functions: Industry | Automotive / Automotive Trade | IT / Software | Marketing

To the live example

We are happy to provide you with our professional video studio free of charge for your webinar. Alternatively, you can simply use your own PC.

Show your company from its best side

All features and facts about the company profile at a glance:

Unlimited content

Press releases, jobs, products, videos and more: With the company profile, you can publish as much content as you like on the specialist portal.

Automation

With RSS feeds, you can also have your company profile filled automatically. This saves you time and creates visibility for your company.

Very good price-performance ratio

Here you get more for your money. With a click rate of over 1%, you achieve above-average performance values.

Target group focus

Reach exactly the right users: Your company profile will be placed in the specialist media read by the decision-makers in your target group.

Visibility boost

Expand the visibility and reach of your content by adding it to relevant articles.


Performance always in view

The key figures ad impressions, clicks and CTR are available to you at all times. This allows you to monitor the success of your company profile.

No time to operate another platform?

Understandable. With the help of RSS feeds, you can therefore automate the filling of your company profile. On request, our experts can also take over the manual maintenance of your company profile. This allows you to increase your reach with minimal effort.

Spread your message with the content hub for specialist portals

Use your company profile as a springboard and benefit from the synergies with specialist articles:

What our customers say:

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"The different portals and selection options allow us to reach our target audience."

Kerstin Zubke

Marketing Manager, SHD

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"Vogel is extremely well displayed digitally and thus fully meets our requirements for a modern external image."

Dennis Kunz

Director Marketing, EHRHARDT + PARTNER

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"We always find the right target group for our customers there."

Achim B.C. Karpf

Managing Director, NetPress

Structure of the company profile

Above the fold - i.e. in the first visible area - your core information appears, which the Brand Awareness serve: Image, logo and contact details.

This is followed by your personal newsfeed. All content that you have posted yourself or that has been published about your company in the Vogel specialist media appears here.

Visitors to your company profile can access your website directly via the content. You should therefore offer high-quality content:

  • News
  • Pictures
  • Videos
  • Press releases
  • Products
  • events
  • Downloads
  • Job advertisements

The company profile can also be filled automatically via several RSS feeds. You can also store keywords so that you always receive relevant posts.

To the live example

Fast results thanks to simple and intuitive operation

In edit mode, you can easily add content to your company profile and change or remove existing content. For this you need No programming knowledge.

You can also use feeds for the "News", "Products" and "Job advertisements" categories to automatically enter the content in your company profile. We will be happy to support you with this.

Your opportunities for lead generation

Performance always in the 
View - Thanks to the Customer Center

The Customer Center is your control center for all campaigns in the Vogel network. Here you will also receive a detailed overview of the performance of your company profile. The following key figures are available to you at any time:
 
  • Ad impressions: How often was the link to your company profile displayed in matching editorial articles?
  • Clicks: How often was the link to your company profile clicked?
  • Click-through rate (CTR): What is the relationship between ad impressions and clicks?

You can evaluate and export the key figures on a monthly or weekly basis (Excel and PDF).

Your opportunities for lead generation

Sounds interesting?

Then find out more about the possible uses of the company profile in a personal meeting. What is the best way to present your company? What content can you use to reach your target group? What resources do you need to plan for?