International Communication Circle 2025

What a beautiful day!

A big thank you for your participation!
I hope you enjoyed it as much as I did. Please fill out our survey. I look forward to your feedback.

Further down on this page you will find the download of the lecture presentations and the recordings.

If you'd also like to get started with international marketing, please contact us!

Gerd Kielburger
Director International Business & Strategy | Vogel Communications Group

To the product

Keynote

Artificial and, above all, predictive intelligence are revolutionizing marketing communication – and small and medium-sized businesses in particular can now benefit disproportionately.

Prof. Dr. Uwe Seebacher

Director & Member of the Executive Board | Vogel Corporate Solutions

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Speech

Marketing Communication: AI projects at Clariant – success factors and lessons learned from global practice

Kai Rolker

Head of Group Communications, Clariant

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Speech

Corporate Marketing Strategy in SMEs – connecting global KPIs to the local sales funnel

Dirk Wunder

Dirk Wunder | Vice President Corporate Marketing, Hans Turck GmbH & Co. KG

Recording coming soon

Speech

How to localize your digital marketing and sales strategy in global markets

Nils Horstmann

Founder & Managing Director, eviom GmbH

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Speech

The China Method: Rapid product innovation, maintaining quality, reducing manufacturing costs by 50%. How does it work?

Dr. Jörk Hebenstreit

Managing Partner, AGILEUS Consulting

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Speech

Introduction to export analyses and growth regions for SMEs

Thomas Hundt

Senior Manager Thailand, Malaysia, Myanmar, Cambodia, Laos | GTAI - Germany Trade and Invest

Recording coming soon

Deep Dive USA

Trump 2025: Protectionism and its consequences. How small and medium-sized businesses can respond now.

Lennart Hesse

DIHK

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Deep Dive Europe

Diversity in language - unity in tools and formats – tips and experiences from GTAI and a medium-sized company

Michaela Balis

GTAI – Germany Trade & Invest

Recording coming soon

Deep Dive India

Diverse and complex target groups with digital penetration vs. traditional channels – tips and experiences from GTAI and a medium-sized company

Thomas Hundt

GTAI – Germany Trade & invest

Diverse and complex target groups with digital penetration vs. traditional channels – tips and experiences from GTAI and a medium-sized company

Melissa Becker

Piller Blowers & Compressors

Recording coming soon

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Deep Dive Saudi Arabia / Middle East

Vision 2030 and economic diversification: Dos and don'ts. From production to communication – successful market expansion of a family business in the field of measurement technology and IIoT. Tips from the German Chamber of Industry and Commerce (AHK) and experiences of a medium-sized company.

Dr. Dalia Samra-Rothe

AHK

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Stefan von Westberg

WIKA Alexander Wiegand

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Recording coming soon

Deep Dive Mercosur / Brazil

High importance of personal relationships "Jeitinho Brasileiro"

Thomas Hundt

GTAI – Germany Trade & invest

Recording coming soon

Deep Dive Southeast Asia / China

Strong relationship culture (“Guanxi” & networking) in tough competition and high price sensitivity – tips from GTAI and experiences of a medium-sized company

Thomas Hundt

GTAI – Germany Trade & invest

Strong relationship culture (“Guanxi” & networking) in tough competition and high price sensitivity – tips from GTAI and experiences of a medium-sized company

Melissa Becker

Piller Blowers & Compressors

Recording coming soon

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E-Mail:

sales@ vogel .de

Annika Schlosser

Director Sales