

IT business
The specialist medium provides decision-makers in the IT market with sound know-how. Our target group includes IT decision-makers, specialist retailers and system houses, as well as distributors and providers from the IT and telecommunications industry. IT-BUSINESS is aimed at everyone who wants to find out about current technologies, trends and developments in the IT world.Factsheet
Facts and figures
45.788
Circulation of which 30,700 ePaper
65.000+
social media followers
15.000+
qualified leads generated in 2024
24.500+
newsletter recipients
2x daily
4.200.000+
Page impressions in the last 12 months
(status: 9/2024)
Multimedia setup
About us
IT-BUSINESS - it's a people business
IT-BUSINESS is very close to the pulse of the times and the players in the IT channel.
Extensively researched stories, current market developments and the trends of tomorrow – IT-BUSINESS offers all of this. Thanks to our large editorial team, we are always very close to the action in order to provide our readers with first-hand information.
The comprehensive cross-media concept with the highest editorial quality and state-of-the-art target group management also offers maximum market penetration. We reach our readers via print, e-paper, online, newsletter or with our podcast.
Extensively researched stories, current market developments and the trends of tomorrow – IT-BUSINESS offers all of this. Thanks to our large editorial team, we are always very close to the action in order to provide our readers with first-hand information.
The comprehensive cross-media concept with the highest editorial quality and state-of-the-art target group management also offers maximum market penetration. We reach our readers via print, e-paper, online, newsletter or with our podcast.
Well networked and with our finger on the pulse, we are THE source of information for the IT industry. We live our claim "IT-BUSINESS - it's a people business!"
Sylvia Lösel
Editor-in-Chief IT-Business

Target group overview
Relevant target industries at a glance:
Target groups
according to the position of the personal recipient*
management / owner
33,6%
department / division management
12,8%
project / team management
3,9%
Employee / Specialist
18,6%
Other positions
31,1%
by industry/sector*
IT system house / MSPs
41,2%
IT specialist dealer / retailer
15,5%
hardware and supply vendors
4,6%
Broadline Distributors / Value Added Distributors
4,3%
data centers / colocators
3,5%
software and SaaS vendors
3,8%
IT agencies and promotion
1,5%
Other industries
25,6%
*Publisher‘s statistics
Digital
Website and social media
Lead generation
Let us talk
Phone:
E-Mail:
Lydia Hundsdörfer
Head of Sales
