Lead generation in recruiting

Filling the recruiting pipeline with candidate leads

The problem of a shortage of skilled workers is becoming increasingly urgent in many companies. Positions remain unfilled for months, good applications are a long time coming and the number of job offers exceeds the number of job requests.
We have the solution, because we support you in your recruiting of future employees with our expertise and a tool from marketing: lead generation. With over 5 million active B2B contacts, we provide you with individual access to the passive labor market and fill your recruiting pipeline.

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How lead generation works in recruiting

By directly addressing your potential candidates, we help you to refill your applicant pipeline. From the definition of potential candidates to lead generation and handover to you: We fill all positions - whether in industry, IT & software, automotive or management and marketing. Our formula for success for your recruiting campaign: 5 qualified applicants in 8 weeks with 2 hours of effort.

Target group and personas

No qualitative leads without a definition of target group and personas - this is not only true in marketing, but also in recruiting. You give us all the information about your potential applicants in the briefing and we define the target group and personas for your vacant position. We take over the complete set-up from banners to texts for you - everything included.

Candidate:inside search

To generate so-called candidate leads, we actively approach potential applicants and also place job advertisements via social media and the editorial portals of the Vogel Communications Group. We also conduct the initial interviews with the applicants for you - thus minimizing your additional effort.

Final reporting

Following the initial interviews, you will receive the pre-qualified candidate leads from us as well as qualitative feedback from the initial interviews. The pre-qualified candidate leads correspond to the requirements that you communicated to us in the briefing. In this way, we fill your candidate pipeline and your wait for candidates comes to an end.

You want to fill positions? We do it for you!

Candidate Leads

Fill your vacant positions with our agency HRtbeat. Receive pre-qualified candidate leads that meet your requirements through a targeted approach on the appropriate channels, as well as qualitative feedback from the initial interviews conducted by HRtbeat. In order not to lose any time, we start searching for your future employees one week after your assignment.

Why we are unbeatable

We combine the best of the trade media and agency worlds: our trade editors speak the language of your target group, our trade media and events give you direct access to your target industries, and our agencies make your marketing measurably more successful!

A service from

HRtbeat is an HR agency founded in 2022 within the Vogel Communications Group, based in Berlin with employees nationwide. With over 5 million active B2B contacts, it offers individual access to the passive labor market, with a focus on digital recruiting. The HRtbeat team supports companies in presenting themselves as attractive and credible employers and is a flexible and industry-competent complement to the internal HR department.