MEDIA
Chaos at the Media planning 2021?
This allows you to use your budget efficiently for the right advertising measures and generate reach in your target group.
Media planning
The coming year is characterized by one thing above all: uncertainty. Despite this, or perhaps precisely because of this, media planning should be completed in good time, because even in these times it is essential for B2B companies to advertise - with the right advertising measures.
- How do I deal with advertising measures for trade fairs and specialist events?
- How much budget should I set aside for media planning in 2021?
- Which advertising measures are suitable for my business objectives?
- How do I manage to reach customers and address them correctly even in these times?
- We don't just want print ads, but online marketing and lead generation - is that possible?
- Which trade media should I use for my advertising?
Interested?
Take advantage of our experts' many years of experience. We will be happy to support and advise you on media planning and the selection of suitable specialist media and measures.
What media products are available?
Advertisements (print and online)
Whether brand awareness or attention in your target group. Ads work. Trade media in particular continue to enjoy a high level of trust and also reach target groups that are difficult to access. If you advertise in this high-quality environment, you will reach potential customers where they are looking for information anyway.
Native advertising
Whether advertorial, sponsored post or an article in the editorial newsletter - native advertising offers the great advantage that you can spread your messages in an editorial environment. The specialist information demonstrates your company's expertise and convinces your target group with high-quality content.
Company profile
The content hub for your messages. The company profile is a platform for your company for the individual presentation of your products and services in our Vogel network. By linking to topic-relevant specialist articles and playing out content in newsletters from the Vogel industry media, you will be present where your target group is and will be remembered.
Banner and keyword advertising
Place your messages in the form of banners on the online portals of specialist media. Your advertising will reach the target group's field of vision. You can use keyword advertising to define keywords. This means that your banner will only be displayed in articles that contain these keywords and therefore match your message thematically.
Lead generation with webinars and white papers
Do you want high-quality leads from your target group? We publish and advertise your whitepaper via our specialist portals and even give you a lead guarantee. This allows you to reach your target group with content marketing and feed your sales pipeline. Alternatively, we can organize a webinar for you - we will also advertise this and secure relevant participants for you.
Audience targeting
Reach the readers of our trade media also on Google and social media, without having to do anything. We ensure that your advertising is also visible beyond the channels of the Vogel Communications Group.
Who do you reach with which media?
Through our specialist media, we reach decision-makers in all relevant B2B and industrial sectors: Automation, automotive, chemistry / processes, digital transformation, electronics, manufacturing, IT / software, construction, laboratory / analytics, logistics, marketing / communication, mechanical engineering, medical technology, law / business / taxes
Still undecided?
Take advantage of our many years of experience in media planning and our close contact with our editorial teams. Our consultants will take a close look at your target group and objectives. In addition to tailor-made campaigns, they will also give you tips on how you can cleverly link your advertising measures with your other marketing activities.
About the Vogel Communications Group
We grew up publishing strong specialist media for dynamic industries. Today, we also offer you individual and contemporary B2B communication solutions through our agency network.
We are specialists for individual and contemporary B2B communication solutions
We have been at home in B2B for more than 127 years and value readers and marketing customers alike. With over 100 trade media in 14 sectors, we have our ear to the ground.
Agency services, trade media and events
From marketing to PR, brand awareness, lead generation and digital advertising: with us, you are guaranteed to reach your target group. Benefit from our market access and specialist editorial advice and give your communication an upgrade.
We have been at home in B2B for more than 127 years and value readers and marketing customers alike. With over 100 trade media in 14 sectors, we have our ear to the ground.
Agency services, trade media and events
From marketing to PR, brand awareness, lead generation and digital advertising: with us, you are guaranteed to reach your target group. Benefit from our market access and specialist editorial advice and give your communication an upgrade.