Search Engine Advertising in B2B
How do you reach your B2B target group via search engines?
SEA stands for Search Engine Advertising and describes the placement of paid ads in the search results page of a search engine. This is a discipline that no online marketing strategy in B2B should be without. After all, the majority of B2B decision-makers also begin their research before making a purchase decision with a search query. Our SEA experts help you with your ad to rank first in Google search results.
How to make your search engine advertising a success
With targeted search engine advertising, B2B companies also have the opportunity to draw the attention of potential customers to the company at an early stage during their research. This is because a large part of the purchase decision process in B2B also starts with a search query on Google, Yahoo, etc. Almost 90% of B2B decision-makers state that they use the Internet for their research before making a purchase decision. Properly set up and implemented, search engine advertising can therefore be a very relevant building block in the online marketing mix.
Choose B2B keyword correctly
One of the most common challenges in B2B SEA is the low search volume of many keywords. For niche topics, technical terms or abbreviations, the search volumes are often significantly lower than in B2C. It is therefore all the more important to select keywords carefully and to set up a well thought-out keyword strategy.
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Writing ad copy for professional audiences
The right wording for your search engine advertising is crucial. Especially in B2B, it is elementary not to lose sight of the target group when creating the ad texts. It is important to know the language usage of your target group and to pick up the users where they are currently in the information process.
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Measure success with targeted tracking
Targeted Converison tracking is also essential for B2B SEA campaigns. Because without tracking, no effective success control is possible. At the same time, tracking is the basis for the targeted optimization of your SEA campaign.
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Choose the right bidding strategy
To keep costs from getting out of hand, it's important to choose the right bid settings. Depending on the defined goal of your campaign, you can, for example, optimize for clicks or conversions and set a target CPA (cost per action).
What about your Google Ad Account?
Do the check: Is your Google Ad Account set up correctly? Where is there potential for optimization? And what about your campaign structure? We take a close look at your ad account and support you in the optimal setup of your B2B SEA campaigns.
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