Search engine advertising in B2B
How do you reach your B2B target group via search engines?
SEA stands for Search Engine Advertising and describes the placement of paid advertisements on the search results page of a search engine. A discipline that should not be missing from any online marketing strategy, even in B2B. The majority of B2B decision-makers also start their research with a search query before making a purchase decision. Our SEA experts will help you get your ad to number one in the Google search results.
How to make your search engine advertising a success
With targeted search engine advertising, B2B companies also have the opportunity to make potential customers aware of the company at an early stage during their research. In B2B, too, a large proportion of the purchasing decision process starts with a search query on Google, Yahoo, etc. Almost 90% of B2B decision-makers say they use the Internet for their research before making a purchasing decision. If set up and implemented correctly, search engine advertising can be a very relevant component in the online marketing mix.
Choosing the right B2B keyword
One of the most common challenges in B2B SEA is the low search volume of many keywords. For niche topics, technical terms or abbreviations, the search volumes are often significantly lower than in B2C. This makes it all the more important to select keywords carefully and to set up a well-thought-out keyword strategy.
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Writing advertising texts for specialist audiences
The right wording for your search engine advertising is crucial. Especially in B2B, it is essential not to lose sight of the target group when creating ad copy. It is important to know the language used by your target group and to meet users where they currently are in the information process.
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Measuring success with targeted tracking
Targeted conversion tracking is also essential for B2B SEA campaigns. Without tracking, effective success monitoring is not possible. At the same time, tracking forms the basis for targeted optimization of your SEA campaign.
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Choosing the right bidding strategy
To ensure that costs do not get out of control, it is important to choose the right bid settings. Depending on the goal of your campaign, you can, for example, optimize for clicks or conversions and set a target CPA (cost per action).
What's the status of your Google Ad account?
Do the check: Is your Google Ad account set up correctly? Where is there potential for optimization? And what is the status of your campaign structure? We will take a close look at your ad account and support you in setting up your B2B SEA campaigns optimally.
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