Dare to look beyond your customer universe. Segment your customers even more precisely according to product or service segments and assign them types to obtain even more accurate results. Establish rankings for "dissatisfaction potentials"

Are you already addressing your survey target group correctly? There is still room for improvement when it comes to the style and distribution of the survey. The survey should always be adapted to the needs of the target group. This prevents low response rates or incompletely completed surveys.

Optimize your questions to find even more detailed indications of the innovation potential of your services and products. At the same time, the questions can also be used to derive new sales and marketing strategies for customer segments.

The great potential lies in data interpretation. Always derive the results for the respective departments and establish an early warning system for sales, customer service and marketing in order to recognize changes in customer loyalty at an early stage.