A look into your customer universe reveals: you know your customers and you understand their needs. You know how important it is to carefully segment customers and respond to their individual customer journey steps.

There is still potential here: things can also go wrong with the style and distribution of the survey. The survey should always be adapted to the needs of the target group. This helps to avoid low response rates and incomplete surveys.

Your questions already take into account the relevant areas: Innovation potential, risk potential and customer potential. Now it is time to optimize these questions in order to gain an even better basis for decision-making for the corporate and sales strategy.

The data is already interpreted according to the standards. Now it's all about distribution. Establish smart & interactive dashboards in which you can show a measurable improvement in your customer loyalty over the years and make them available across departments.