Editorial Calendar-2023-kfz-betrieb

Standard formats and prices kfz-betrieb

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

August: Sales formats / Alternative drives

Issue 033-034/2023

Dates

Publishing Date
25.08.2023

Ad Close
27.07.2023

Print PDF Close
02.08.2023

Editorial deadline
01.08.2023

Topics

August: Sales formats / Alternative drives

-

Specialist topics

Service & Technology
Alternative drives: drive concepts, retrofitting, battery repairs in the trade - OEM strategies and necessary workshop equipment
Management & Trade
Sales formats: Various automakers are working on the automotive sales of the future. What does this mean for the trade? What will IAA Mobility be showing in this area?

Trade fairs

IAA Mobility, 05.09.2023 - 10.09.2023, Munich

Standard formats prices

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

2/1 page 4c
18980 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMATS ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany.
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full run + 1.5 % allowance, for partial run + 10 % allowance

September: new car business / washing technology

Issue 035-036/2023

Dates

Publishing Date
08.09.2023

Ad Close
10.08.2023

Print PDF Close
17.08.2023

Editorial deadline
16.08.2023

Topics

September: new car business / washing technology

-

Specialist topics

Service & Technology
Washing technology & care products: Car wash market, car wash systems, high-pressure cleaners, car chemicals, wheel washing, optical vehicle preparation, smart repa
Management & Trade
New car business: agency models, direct sales, car subscription, new brands, BER

Standard formats prices

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

2/1 page 4c
18980 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMATS ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany.
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full run + 1.5 % allowance, for partial run + 10 % allowance

September: Commercial Vehicle Business "Heavy Class" / Service on Heavy Trucks

Issue 037-038/2023

Dates

Publishing Date
22.09.2023

Ad Close
25.08.2023

Print PDF Close
31.08.2023

Editorial deadline
30.08.2023

Topics

September: Commercial Vehicle Business "Heavy Class" / Service on Heavy Trucks

-

Specialist topics

Management & Trade
Commercial Vehicle Business "Heavy Class": Market Developments, Sales and Service Networks; IAA Commercial Vehicles
Service & Technology
Service on heavy trucks: workshop equipment, conversions and installations, networking/telematics, Light Test 2023

Standard formats prices

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

2/1 page 4c
18980 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMATS ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany.
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full run + 1.5 % allowance, for partial run + 10 % allowance

October: Special issue "Free Market 2023

Issue 039-040/2023

Dates

Publishing Date
06.10.2023

Ad Close
07.09.2023

Print PDF Close
13.09.2023

Editorial deadline
12.09.2023

Topics

October: Special issue "Free Market 2023

Special issue "Free Market 2023" - Whether new or used cars, workshop equipment or spare parts, EDP or digital platforms, new construction or refurbishment, workshop or trade concepts, financing or insurance, spare parts or tire supply: The free market offers many entrepreneurial alternatives with which car dealerships and workshops can operate successfully in the automotive trade even without a distribution or service contract. "kfz-betrieb" takes an in-depth look at this topic in its special "Free Market" issue.

Specialist topics

Free market
(EU) new cars, used cars, marketing/branding, Workshop equipment, Workshop concepts, Spare parts, Trade concepts EDP, financing, digital platforms Insurance, new construction, technical data

Our events

Specialist Conference Independent Workshops 2023, 14.10.2023 - 14.10.2023, Würzburg

Standard formats prices

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

2/1 page 4c
18980 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMATS ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany.
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full run + 1.5 % allowance, for partial run + 10 % allowance

October: Online Sales / Tires & Wheels

Issue 041-042/2023

Dates

Publishing Date
20.10.2023

Ad Close
21.09.2023

Print PDF Close
27.09.2023

Editorial deadline
26.09.2023

Topics

October: Online Sales / Tires & Wheels

-

Specialist topics

Service & Technology
Tires & Wheels: Tire and rim manufacturers, tire washing systems, storage, balancing and mounting machines, impact wrenches, torque wrenches, compressed air systems, tire pressure monitoring systems (TPMS), wheel washing, wheel alignment, wholesale, tire exchanges
Management & Trade
Online sales: Digital marketing platforms for vehicles, service business and services

Standard formats prices

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

2/1 page 4c
18980 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMATS ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany.
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full run + 1.5 % allowance, for partial run + 10 % allowance

November: Financial services / Air conditioning

Issue 043-044/2023

Dates

Publishing Date
03.11.2023

Ad Close
05.10.2023

Print PDF Close
11.10.2023

Editorial deadline
10.10.2023

Topics

November: Financial services / Air conditioning

-

Specialist topics

Management & Trade
Financial services: Independent and manufacturer banks, leasing, insurance, guarantees, service providers
Service & Technology
Air conditioning: air conditioning, air conditioning service, refrigerant, auxiliary heating

Standard formats prices

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

2/1 page 4c
18980 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMATS ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany.
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full run + 1.5 % allowance, for partial run + 10 % allowance

November: IT Industry Solutions / Building & Furnishing

Issue 045-046/2023

Dates

Publishing Date
17.11.2023

Ad Close
19.10.2023

Print PDF Close
25.10.2023

Editorial deadline
24.10.2023

Topics

November: IT Industry Solutions / Building & Furnishing

-

Specialist topics

Management & Trade
IT industry solutions: Dealer Management Systems (DMS), cloud solutions, hardware, software, lead management; processes in sales and service, software for service management, workshop software
Service & Technology
Building & Furnishing: Planning, workshop equipment, lifting platforms, test benches, dialog acceptance, factory equipment, office workstations.

Standard formats prices

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

2/1 page 4c
18980 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMATS ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany.
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full run + 1.5 % allowance, for partial run + 10 % allowance

December: Used car management / second-value repair

Issue 047-048/2023

Dates

Publishing Date
01.12.2023

Ad Close
03.11.2023

Print PDF Close
09.11.2023

Editorial deadline
08.11.2022

Topics

December: Used car management / second-value repair

-

Specialist topics

Management & Trade
Used car management: exchanges, purchasing, sales, service providers, presentation, vehicle condition assessment
Service & Technology
Repairs in line with current value: products, concepts, reconditioned parts for independent workshops and brand-affiliated car dealerships

Standard formats prices

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

2/1 page 4c
18980 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMATS ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany.
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full run + 1.5 % allowance, for partial run + 10 % allowance

December: Special issue "Germany's major car dealers 2023

Issue 049-050/2023

Dates

Publishing Date
15.12.2023

Ad Close
17.11.2023

Print PDF Close
23.11.2023

Editorial deadline
22.11.2023

Topics

December: Special issue "Germany's major car dealers 2023

Special issue "Germany's major car dealers 2023" - Germany's major car dealers are not only enormously important for all car manufacturers, but also for all service providers, suppliers and equipment suppliers in the automotive industry. "kfz-betrieb" dedicates a complete special edition to Germany's major car dealers every year and presents them in multi-page portraits: What strategies do they have, what challenges do they face and what are their secrets to success? This and much more is illuminated by "kfz-betrieb" in this issue.

Specialist topics

Germany's major car dealers 2023
Strategies of successful companies, key figures, network structures of the makes, concepts of the large trade groups, strongest selling makes dealers

Standard formats prices

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

2/1 page 4c
18980 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMATS ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany.
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full run + 1.5 % allowance, for partial run + 10 % allowance

December: Special edition "Showcase Aftermarket

Issue 051-052/2023

Dates

Publishing Date
22.12.2023

Ad Close
24.11.2023

Print PDF Close
30.11.2023

Editorial deadline
29.11.2023

Topics

December: Special edition "Showcase Aftermarket

In the special issue "Showcase Aftermarket" "kfz-betrieb" reports on all aspects of the automotive aftermarket. With your presence in this attractive advertising environment, you can present your new products and services to the industry. The thematic scope of the reporting ranges from products and new service offerings to the digitalization of the service process and analyses and strategies for a service business fit for the future.

Specialist topics

Aftermarket Showcase
Diagnostics & Repair, Parts & Components, Body & Paint, Electronic Components & Connectivity, Accessories & Customization, Dealer & Workshop Management, Mobility Services & Autonomous Driving, Alternative Drive Systems, Classic Cars, Tires & Wheels

Standard formats prices

Format

Ad price 4c

W × H in mm *

1/1 page

9490 €

4-sp., 190 × 270

Junior Page

6190 €

136 × 190

1/2 page

5190 €

2-sp., 94 × 270
4-sp., 190 × 134

1/3 page

4190 €

1-sp., 62 × 270
4-sp., 190 × 88

1/4 page

2990 €

1-sp., 46 × 270
2-sp., 94 × 134
4-sp., 190 × 66

1/8 page

1990 €

1-sp., 46 × 134
2-sp., 94 × 66
4-sp., 190 × 32

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

2/1 page 4c
18980 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMATS ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany.
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full run + 1.5 % allowance, for partial run + 10 % allowance