Editorial Calendar-2025-kfz-betrieb

Standard formats and prices kfz-betrieb

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Special edition "Aftermarket showcase"

Issue 051-052/2024

Dates

Publishing Date
20.12.2024

Ad Close
09.12.2024

Print PDF Close
12.12.2024

Editorial deadline
27.11.2024

Topics

Special edition "Aftermarket showcase"

In the special edition "Showcase Aftermarket", "kfz-betrieb" reports on all aspects of the automotive aftermarket. With your presence in this attractive advertising environment, you can present your new products and services to the industry. The thematic spectrum of reporting ranges from products and new service offerings to the digitalization of the service process and analyses and strategies for a sustainable service business.

Specialist topics

Aftermarket showcase
Diagnosis & Repair, Spare Parts & Components, Body & Paint, Electronic Components & Connectivity, Accessories & Individualization, Dealer & Workshop Management, Mobility Services & Autonomous Driving, Alternative Drive Systems, Classic Cars, Tires & Wheels

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
€

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

January: Automotive sales 2025 / Charging infrastructure

Issue 001-002/2025

Dates

Publishing Date
10.01.2025

Ad Close
13.12.2024

Print PDF Close
19.12.2024

Editorial deadline
09.12.2024

Topics

January: Automotive sales 2025 / Charging infrastructure

-

Specialist topics

Automotive sales
Outlook, opinions, market developments, strategies in brand retailing
Charging infrastructure in Kfz-Betrieb
Technology, management, promotion, testing

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

January: Additional business / Independent workshops

Issue 003-004/2025

Dates

Publishing Date
24.01.2025

Ad Close
31.12.2024

Print PDF Close
08.01.2025

Editorial deadline
23.12.2024

Topics

January: Additional business / Independent workshops

-

Specialist topics

Independent workshops
Workshop concepts, parts, accessories, original parts, value-for-money repairs
Additional businesses
Car sharing, two-wheelers, driving school, caravanning, mobility for the disabled, car wash, car glass, retrofitting, vehicle conversions and conversions

Our events

Kfz-Sachverständigen Forum 2025, 06.02.2025 - 06.02.2025, Würzburg

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

February: Used car management / tires, wheels, brakes

Issue 005-006/2025

Dates

Publishing Date
07.02.2025

Ad Close
16.01.2025

Print PDF Close
22.01.2025

Editorial deadline
10.01.2025

Topics

February: Used car management / tires, wheels, brakes

-

Specialist topics

Used car management
Online vehicle exchanges, purchase, sale, service provider, presentation, vehicle condition assessment, auctions, purchase
Tires, wheels, brakes
Tire and rim manufacturers, tire washing systems, storage, balancing and mounting machines, impact wrenches, torque wrenches, compressed air systems, tire pressure monitoring systems (TPMS), wheel washing, wheel alignment, wholesale, tire exchanges, special section brake technology & service: brake service, brake test stands, brake pads, brake fluid, brake discs, tools

Fairs

Retro Classics 2025, 27.02.2025 - 02.03.2025, Stuttgart

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
€

6-sided
€

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

February: Financial Services / Classic Business

Issue 007-008/2025

Dates

Publishing Date
21.02.2025

Ad Close
30.01.2025

Print PDF Close
05.02.2025

Editorial deadline
24.01.2025

Topics

February: Financial Services / Classic Business

-

Specialist topics

Classic Business
Market developments, marketplaces, management, insurance and financing/leasing, stock exchanges and auctions, trade fairs and events, expert opinions and law, parts and accessories, restoration, workshop equipment and special tools
Financial services
Independent and manufacturer banks, leasing, insurance, guarantees, service providers, mobility services, Geneva Motor Show

Our events

Deutscher Remarketing Kongress 2025, 26.02.2025 - 26.02.2025, Würzburg

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

March: Commercial vehicle trade / experts

Issue 009-010/2025

Dates

Publishing Date
07.03.2025

Ad Close
13.02.2025

Print PDF Close
19.02.2025

Editorial deadline
07.02.2025

Topics

March: Commercial vehicle trade / experts

-

Specialist topics

Commercial vehicle trade
Market developments, sales and service networks, motorhomes and recreational vehicles
Experts
Services, expert opinions, certification, main inspection, exhaust emissions test, workshop test

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

March: Mobility and fleet business / Building and furnishing

Issue 011-012/2025

Dates

Publishing Date
21.03.2025

Ad Close
27.02.2025

Print PDF Close
05.03.2025

Editorial deadline
21.02.2025

Topics

March: Mobility and fleet business / Building and furnishing

-

Specialist topics

Building and furnishing
Planning, workshop equipment, lifting platforms, test benches, dialog reception, factory equipment, office workstations, sustainable car dealership, environmental and energy management, building technology, photovoltaics, climate compensation, energy-efficient refurbishment, heating, lighting, fresh water and waste water systems, purchasing
Mobility and fleet business
Car subscription, car sharing, fleet management, offers and concepts of service providers, programs of car manufacturers, telematics, exchanges, purchasing, sales, presentation, preparation

Our events

Würzburger Karosserie- und Schadenstage 2025, 21.03.2025 - 22.03.2025, Würzburg

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

April: Customer loyalty / air conditioning

Issue 013-014/2025

Dates

Publishing Date
04.04.2025

Ad Close
13.03.2025

Print PDF Close
19.03.2025

Editorial deadline
07.03.2025

Topics

April: Customer loyalty / air conditioning

-

Specialist topics

Air conditioning
Air conditioning systems, air conditioning service, refrigerants
Customer loyalty
Customer loyalty programs, guarantees, lead management, telephony, financing, stock exchanges, leasing

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

April: Special edition "Market & Brands 2025"

Issue 015-016/2025

Dates

Publishing Date
17.04.2025

Ad Close
26.03.2025

Print PDF Close
01.04.2025

Editorial deadline
20.03.2025

Topics

April: Special edition "Market & Brands 2025"

In the special edition "Market & Brands", "kfz-betrieb" sheds light on automotive sales in Germany and provides a comprehensive overview of the sales network in 2025. In addition, "kfz-betrieb" shows the orientation of the individual brands in direct discussions with the respective managing directors or sales managers, portrays the car manufacturers with the most important key figures such as new registrations or dealer network and publishes the contact details of the dealer contacts.

Specialist topics

Market & brands
Development of the individual passenger car brands, development of vehicle stocks, from Audi to Opel to Volvo, Chinese brands in Germany, from the premium segment to volume brands to niche brands, drive strategies, new dealer contracts, digital sales formats, corporate strategies

Fairs

Techno Classica, 09.04.2025 - 13.04.2025, Essen

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

May: IT industry solutions / Body & paint

Issue 017-018/2025

Dates

Publishing Date
02.05.2025

Ad Close
07.04.2025

Print PDF Close
11.04.2025

Editorial deadline
01.04.2025

Topics

May: IT industry solutions / Body & paint

-

Specialist topics

IT industry solutions
Dealer management systems (DMS), cloud solutions, hardware, software, lead management; processes in sales and service, software for service management, workshop software
Body & Paint
Smart and spot repair, repair techniques, measuring, straightening, painting, paint booths, paints, equipment

Our events

Automotive Business Days 2025, 06.05.2025 - 07.05.2025, Würzburg

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

May: Special edition "Tires & Wheels 2025"

Issue 019-020/2025

Dates

Publishing Date
16.05.2025

Ad Close
23.04.2025

Print PDF Close
29.04.2025

Editorial deadline
15.04.2025

Topics

May: Special edition "Tires & Wheels 2025"

The tire and wheel business is one of the most important service segments at Kfz-Betrieb. In the special edition "Tires & Wheels", "kfz-betrieb" reports on all aspects of the tire business: from purchasing and marketing to fitting and storage. The following providers find an attractive advertising environment here: Tire manufacturers, wholesalers and Internet exchanges, Workshop equipment suppliers, manufacturers of TPMS sensors, tire disposal companies, manufacturers of alloy wheels as well as IT and software specialists.

Specialist topics

Tires & Wheels
Tire and wheel manufacturers, IT systems, tire washing systems, storage technology, storage, balancing and fitting machines, tire and wheel management, tire pressure monitoring systems (TPMS), sales and service strategies, wheel alignment, tuning, wholesale, additional business, tire exchanges, trading concepts, marketing concepts, marketing concepts

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

May: Financial services / Lubricants - Copytest issue

Issue 021-022/2025

Dates

Publishing Date
30.05.2025

Ad Close
07.05.2025

Print PDF Close
13.05.2025

Editorial deadline
30.04.2025

Topics

May: Financial services / Lubricants - Copytest issue

-

Specialist topics

Financial services
Independent and manufacturer banks, leasing, insurance, guarantees, service providers, mobility services
Lubricants
Products, filters, services, marketing concepts

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

June: Special edition "The car dealership of the future"

Issue 023-024/2025

Dates

Publishing Date
13.06.2025

Ad Close
20.05.2025

Print PDF Close
26.05.2025

Editorial deadline
14.05.2025

Topics

June: Special edition "The car dealership of the future"

Car dealership construction is facing major upheavals. New sales concepts are reducing the necessary presentation space, the servicing of electric cars requires new workshop architecture, and the lowest possible energy consumption and sustainable construction are paramount. In the special issue "The car dealership of the future", "kfz-betrieb" addresses all these topics and gives car dealers planning new builds or conversions advice for their projects.

Specialist topics

The car dealership of the future
Location and building planning, automotive real estate, car dealership construction and sustainability, general contractor, architecture, building technology (heaters, combined heat and power units, photovoltaics), energy technology, charging technology for electric cars, energy-efficient refurbishment (insulation, door and window construction), building control, digital showroom elements, washing and wastewater technology, construction planning and execution, building furnishings, workshop equipment, lighting, energy consulting, service strategy, multi-brand service

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

June: Free market / Experts

Issue 025-026/2025

Dates

Publishing Date
27.06.2025

Ad Close
03.06.2025

Print PDF Close
10.06.2025

Editorial deadline
27.05.2025

Topics

June: Free market / Experts

-

Specialist topics

Free market
System provider (retail), multi-brand concepts, sales, service provider, presentation
Experts
Services, expert reports, claims management, certification, main inspection, exhaust emissions test, workshop test

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

July: Mobility concepts of the future / workshop equipment

Issue 027-028/2025

Dates

Publishing Date
11.07.2025

Ad Close
18.06.2025

Print PDF Close
25.06.2025

Editorial deadline
12.06.2025

Topics

July: Mobility concepts of the future / workshop equipment

-

Specialist topics

Mobility concepts of the future
Car sharing, car subscription, networked mobility, autonomous driving, electromobility (cars, scooters, bikes), mobility apps, mobile applications, employee qualifications
Workshop equipment
Hand and special tools, lifting platforms, test benches, dialog reception, diagnostics

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

July: Special edition "Digitalization 2025"

Issue 029-030/2025

Dates

Publishing Date
25.07.2025

Ad Close
03.07.2025

Print PDF Close
09.07.2025

Editorial deadline
27.06.2025

Topics

July: Special edition "Digitalization 2025"

Special edition "Digitalization 2025" - What do automotive businesses need to do to keep up to date with digitalization and not fall behind? Where is the digital journey heading? What opportunities and possibilities are there for the protagonists in the automotive industry? In its special edition, "kfz-betrieb" looks at these questions and takes a look into the future. "kfz-betrieb" sheds light on topics such as lead management, digital diagnostic devices and networked workshops and highlights trends and market developments in the digital business.

Specialist topics

Digitalization
Current developments at car manufacturers in the automotive trade and service Big data in the car dealership, handling customer data, apps & co, digital showroom elements/concepts, virtual reality in car dealerships/online sales, digital offers from service providers, lead management, vehicle photography/image processing, digital diagnostic devices, digital workshop planning, networked workshop, digital price labeling, from assistance system to autopilot, online marketing, cybercrime, vehicle videos, e-commerce, online stores, e-commerce, online stores, online marketplaces, online car dealerships, online video consulting, dealer and manufacturer websites, messenger services, digital vehicle registration, social media

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

August: Additional business / Car glass

Issue 031-032/2025

Dates

Publishing Date
08.08.2025

Ad Close
16.07.2025

Print PDF Close
22.07.2025

Editorial deadline
10.07.2025

Topics

August: Additional business / Car glass

-

Specialist topics

Additional businesses
Car sharing, two-wheelers, driving school, mobility for the disabled, car wash, car glass, retrofitting
Car glass
Market, insurance, concepts, workshop networks, repair technology

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
€

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

August: Sales formats / Alternative drives

Issue 033-034/2025

Dates

Publishing Date
22.08.2025

Ad Close
29.07.2025

Print PDF Close
04.08.2025

Editorial deadline
23.07.2025

Topics

August: Sales formats / Alternative drives

IAA trade fair preview

Specialist topics

Alternative drives
Drive concepts, retrofitting, battery repairs in retail - OEM strategies and necessary workshop equipment
Sales formats
Various car manufacturers are working on the car sales of the future. What does this mean for dealers? What is the IAA Mobility showing in this area?

Fairs

IAA Mobility 2025, 09.09.2025 - 14.09.2025, Munich

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

September: New car business / washing technology

Issue 035-036/2025

Dates

Publishing Date
05.09.2025

Ad Close
13.08.2025

Print PDF Close
20.08.2025

Editorial deadline
06.08.2025

Topics

September: New car business / washing technology

-

Specialist topics

New car business
Agency models, direct sales, car subscription, new brands, BER
Washing technology & care products
Car wash market, car wash systems, high-pressure cleaners, car chemicals, wheel wash, optical vehicle preparation, smart repair

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

September: Commercial vehicle business / service on commercial vehicles

Issue 037-038/2025

Dates

Publishing Date
19.09.2025

Ad Close
28.08.2025

Print PDF Close
03.09.2025

Editorial deadline
22.08.2025

Topics

September: Commercial vehicle business / service on commercial vehicles

-

Specialist topics

Service on commercial vehicles
Workshop equipment, conversions and installations, networking/telematics, light test 2025
Commercial vehicle business
Market developments, sales and service networks

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

October: Special edition "Free Market 2025"

Issue 039-040/2025

Dates

Publishing Date
02.10.2025

Ad Close
10.09.2025

Print PDF Close
16.09.2025

Editorial deadline
04.09.2025

Topics

October: Special edition "Free Market 2025"

Special edition "Free Market 2025" - Whether new or used cars, workshop equipment or spare parts, IT or digital platforms, new construction or refurbishment, workshop or retail concepts, financing or insurance, spare parts or tire supply: the free market offers many entrepreneurial alternatives with which car dealerships and workshops can operate successfully in the automotive industry even without a sales or service contract. "kfz-betrieb" takes a detailed look at this topic in the special issue "Free market".

Specialist topics

Free market
(EU) new cars, used cars, marketing/branding, workshop equipment, workshop concepts, spare parts, retail concepts, IT, financing, digital platforms, insurance, new construction, technical data

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

October: Online sales / Tires & Wheels

Issue 041-042/2025

Dates

Publishing Date
17.10.2025

Ad Close
24.09.2025

Print PDF Close
30.09.2025

Editorial deadline
18.09.2025

Topics

October: Online sales / Tires & Wheels

-

Specialist topics

Tires & Wheels
Tire and wheel manufacturers, tire washing systems, storage, balancing and mounting machines, impact wrenches, torque wrenches, compressed air systems, tire pressure monitoring systems (TPMS), wheel washing, wheel alignment, wholesale, tire exchanges
Online sales
Digital marketing platforms for vehicles, service business and services

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

October: Financial services / air conditioning

Issue 043-044/2025

Dates

Publishing Date
31.10.2025

Ad Close
09.10.2025

Print PDF Close
15.10.2025

Editorial deadline
02.10.2025

Topics

October: Financial services / air conditioning

-

Specialist topics

Air conditioning
Air conditioning systems, air conditioning service, refrigerants, auxiliary heating
Financial services
Independent and manufacturer banks, leasing, insurance, guarantees, service providers

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

November: IT industry solutions / Building & furnishing

Issue 045-046/2025

Dates

Publishing Date
14.11.2025

Ad Close
23.10.2025

Print PDF Close
29.10.2025

Editorial deadline
17.10.2025

Topics

November: IT industry solutions / Building & furnishing

-

Specialist topics

IT industry solutions
Dealer management systems (DMS), cloud solutions, hardware, software, lead management; processes in sales and service, software for service management, workshop software
Building & furnishing
Planning, workshop equipment, lifting platforms, test benches, dialog reception, factory equipment, office workstations

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

November: Used car management / repairs in line with secondary value

Issue 047-048/2025

Dates

Publishing Date
28.11.2025

Ad Close
06.11.2025

Print PDF Close
12.11.2025

Editorial deadline
31.10.2025

Topics

November: Used car management / repairs in line with secondary value

-

Specialist topics

Fair value repair
Products, concepts, reconditioned parts for independent workshops and brand-affiliated car dealerships
Used car management
Online vehicle exchanges, purchasing, sales, service providers, presentation, vehicle condition assessment

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

December: Special edition "The major car dealers in Germany in 2025"

Issue 049-050/2025

Dates

Publishing Date
12.12.2025

Ad Close
20.11.2025

Print PDF Close
26.11.2025

Editorial deadline
14.11.2025

Topics

December: Special edition "The major car dealers in Germany in 2025"

Special edition "Germany's major car dealers in 2025" - Germany's major car dealers are not only extremely important for all car manufacturers, but also for all service providers, suppliers and equipment suppliers in the automotive industry. Every year, "kfz-betrieb" dedicates an entire special issue to Germany's major car dealers and presents them in multi-page portraits: What strategies do they have, what challenges do they face and what are the secrets of their success? This and much more is highlighted in this issue of "kfz-betrieb".

Specialist topics

"The major car dealers in Germany in 2025"
Strategies of successful companies, key figures, network structures of the brands, concepts of the major dealer groups, best-selling brand dealers

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

December: Special edition "Aftermarket showcase"

Issue 051-052/2025

Dates

Publishing Date
19.12.2025

Ad Close
27.11.2025

Print PDF Close
03.12.2025

Editorial deadline
21.11.2025

Topics

December: Special edition "Aftermarket showcase"

In the special edition "Showcase Aftermarket", "kfz-betrieb" reports on all aspects of the automotive aftermarket. With your presence in this attractive advertising environment, you can present your new products and services to the industry. The thematic spectrum of reporting ranges from products and new service offerings to the digitalization of the service process and analyses and strategies for a sustainable service business.

Specialist topics

Aftermarket showcase
Diagnosis & Repair, Spare Parts & Components, Body & Paint, Electronic Components & Connectivity, Accessories & Individualization, Dealer & Workshop Management, Mobility Services & Autonomous Driving, Alternative Drive Systems, Classic Cars, Tires & Wheels

Standard formats prices

Format

Advertising price 4c

W × H in mm *

1/1 page

9490 €

4-page, 190 x 270 mm

Juniorpage

6190 €

136 x 190

1/2 page

5190 €

2-sp., 94 x 270
4-sp., 190 x 134

1/3 page

4190 €

1-sp., 62 x 270
4-sp., 190 x 88

1/8 page

1990 €

1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32

1/4 page

2990 €

1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: 10.439,00 €

Bound-in prices

Paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

Price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL FORMS OF ADVERTISING ON REQUEST

Delivery address for special advertising formats

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge