Editorial Calendarkfz-betrieb

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

appointments

Publishing Date
22.08.2025

Ad Close
23.07.2025

Print PDF Close
29.07.2025

editorial deadline
July 28, 2025

Topics

August: Sales formats / Alternative drives

IAA trade fair preview

specialist topics

  • Sales formats
    Various car manufacturers are working on the car sales of the future. What does this mean for dealers? What is the IAA Mobility showing in this area?
  • Alternative drives
    Drive concepts, retrofitting, battery repairs in retail - OEM strategies and necessary workshop equipment

Measure

IAA Mobility 2025, September 9th, 2025 - September 14th, 2025, Munich

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
September 5, 2025

Ad Close
August 6, 2025

Print PDF Close
August 13, 2025

editorial deadline
August 12, 2025

Topics

September: New car business / washing technology

-

specialist topics

  • New car business
    Agency models, direct sales, car subscription, new brands, BER
  • Washing technology & care products
    Car wash market, car wash systems, high-pressure cleaners, car chemicals, wheel wash, optical vehicle preparation, smart repair

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
19.09.2025

Ad Close
22.08.2025

Print PDF Close
28.08.2025

Editorial deadline
27.08.2025

Topics

September: Commercial vehicle business / service on commercial vehicles

-

specialist topics

  • Service on commercial vehicles
    Workshop equipment, conversions and installations, networking/telematics, light test 2025
  • Commercial vehicle business
    Market developments, sales and service networks

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
October 2, 2025

Ad Close
September 4, 2025

Print PDF Close
September 10, 2025

Editorial deadline
09.09.2025

Topics

October: Special edition "Free Market 2025"

Special edition "Free Market 2025" - Whether new or used cars, workshop equipment or spare parts, IT or digital platforms, new build or refurbishment, workshop or retail concepts, financing or insurance, spare parts or tire supply: the free market offers many entrepreneurial alternatives that allow car dealerships and workshops to operate successfully in the automotive industry even without a sales or service contract. "kfz-betrieb" deals with this topic in detail in the special edition "Free market".

specialist topics

  • Free market
    (EU) new cars, used cars, marketing/branding, workshop equipment, workshop concepts, spare parts, retail concepts, IT, financing, digital platforms, insurance, new construction, technical data

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
17.10.2025

Ad Close
18.09.2025

Print PDF Close
24.09.2025

Editorial deadline
23.09.2025

Topics

October: Online sales / tires & wheels

-

specialist topics

  • Tires & Wheels
    Tire and wheel manufacturers, tire washing systems, storage, balancing and mounting machines, impact wrenches, torque wrenches, compressed air systems, tire pressure monitoring systems (TPMS), wheel washing, wheel alignment, wholesale, tire exchanges
  • Online sales
    Digital marketing platforms for vehicles, service business and services

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
31.10.2025

Ad Close
October 2, 2025

Print PDF Close
09.10.2025

Editorial deadline
08.10.2025

Topics

October: Financial services / air conditioning

-

specialist topics

  • Financial services
    Independent and manufacturer banks, leasing, insurance, guarantees, service providers
  • Air conditioning
    Air conditioning systems, air conditioning service, refrigerants, auxiliary heating

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
14.11.2025

Ad Close
17.10.2025

Print PDF Close
23.10.2025

Editorial deadline
22.10.2025

Topics

November: IT industry solutions / Building & furnishing

-

specialist topics

  • Building & furnishing
    Planning, workshop equipment, lifting platforms, test benches, dialog reception, factory equipment, office workstations
  • IT industry solutions
    Dealer management systems (DMS), cloud solutions, hardware, software, lead management; processes in sales and service, software for service management, workshop software

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
November 28, 2025

Ad Close
October 31, 2025

Print PDF Close
06.11.2025

Editorial deadline
05.11.2025

Topics

November: Used car management/repairs for secondary value

-

specialist topics

  • Used car management
    Online vehicle exchanges, purchasing, sales, service providers, presentation, vehicle condition assessment
  • Fair value repair
    Products, concepts, reconditioned parts for independent workshops and brand-affiliated car dealerships

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
12.12.2025

Ad Close
14.11.2025

Print PDF Close
20.11.2025

Editorial deadline
19.11.2025

Topics

December: Special edition "The major car dealers in Germany in 2025"

Special edition "Germany's major car dealers in 2025" - Germany's major car dealers are not only extremely important for all car manufacturers, but also for all service providers, suppliers and equipment suppliers in the automotive industry. Every year, "kfz-betrieb" dedicates an entire special issue to Germany's major car dealers and presents them in multi-page portraits: What strategies do they have, what challenges do they face and what are the secrets of their success? This and much more is highlighted in this issue of "kfz-betrieb".

specialist topics

  • "The major car dealers in Germany in 2025"
    Strategies of successful companies, key figures, network structures of the brands, concepts of the major dealer groups, best-selling brand dealers

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
19.12.2025

Ad Close
21.11.2025

Print PDF Close
27.11.2025

Editorial deadline
26.11.2025

Topics

December: Special edition "Aftermarket showcase"

In the special issue "Showcase Aftermarket", "kfz-betrieb" reports on all aspects of the automotive aftermarket. With your presence in this attractive advertising environment, you can present your new products and services to the industry. The thematic spectrum of reporting ranges from products and new service offerings to the digitalization of the service process and analyses and strategies for a sustainable service business.

specialist topics

  • Aftermarket showcase
    Diagnosis & Repair, Spare Parts & Components, Body & Paint, Electronic Components & Connectivity, Accessories & Individualization, Dealer & Workshop Management, Mobility Services & Autonomous Driving, Alternative Drive Systems, Classic Cars, Tires & Wheels

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

* Formats may vary for individual issues.