Editorial Calendarkfz-betrieb
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
August: Sales formats / Alternative drives
Issue 033-034/2025
appointments
Publishing Date
22.08.2025
Ad Close
23.07.2025
Print PDF Close
29.07.2025
editorial deadline
July 28, 2025
Topics
August: Sales formats / Alternative drives
IAA trade fair preview
specialist topics
- Sales formats
Various car manufacturers are working on the car sales of the future. What does this mean for dealers? What is the IAA Mobility showing in this area? - Alternative drives
Drive concepts, retrofitting, battery repairs in retail - OEM strategies and necessary workshop equipment
Measure
IAA Mobility 2025, September 9th, 2025 - September 14th, 2025, Munich
Standard formats prices
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
Prices Special Advertising Formats
PRINT ADVERTORIALS
1/1 page 4c
9490 €
1/2 page 4c
5190 €
BOUND INSERTS: € 10,439.00
prices for bound inserts
paper weight
up to 135 g/m²
2-sided
9090 €
4-sided
9990 €
6-sided
10890 €
8-sided
11790 €
A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.
Inserts (not discountable)
Weight of insert
up to 50 g
price per thousand
€
Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.
SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST
delivery address for special advertising forms
Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge
September: New car business / washing technology
Issue 035-036/2025
appointments
Publishing Date
September 5, 2025
Ad Close
August 6, 2025
Print PDF Close
August 13, 2025
editorial deadline
August 12, 2025
Topics
September: New car business / washing technology
-
specialist topics
- New car business
Agency models, direct sales, car subscription, new brands, BER - Washing technology & care products
Car wash market, car wash systems, high-pressure cleaners, car chemicals, wheel wash, optical vehicle preparation, smart repair
Standard formats prices
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
Prices Special Advertising Formats
PRINT ADVERTORIALS
1/1 page 4c
9490 €
1/2 page 4c
5190 €
BOUND INSERTS: € 10,439.00
prices for bound inserts
paper weight
up to 135 g/m²
2-sided
9090 €
4-sided
9990 €
6-sided
10890 €
8-sided
11790 €
A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.
Inserts (not discountable)
Weight of insert
up to 50 g
price per thousand
€
Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.
SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST
delivery address for special advertising forms
Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge
September: Commercial vehicle business / service on commercial vehicles
Issue 037-038/2025
appointments
Publishing Date
19.09.2025
Ad Close
22.08.2025
Print PDF Close
28.08.2025
Editorial deadline
27.08.2025
Topics
September: Commercial vehicle business / service on commercial vehicles
-
specialist topics
- Service on commercial vehicles
Workshop equipment, conversions and installations, networking/telematics, light test 2025 - Commercial vehicle business
Market developments, sales and service networks
Standard formats prices
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
Prices Special Advertising Formats
PRINT ADVERTORIALS
1/1 page 4c
9490 €
1/2 page 4c
5190 €
BOUND INSERTS: € 10,439.00
prices for bound inserts
paper weight
up to 135 g/m²
2-sided
9090 €
4-sided
9990 €
6-sided
10890 €
8-sided
11790 €
A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.
Inserts (not discountable)
Weight of insert
up to 50 g
price per thousand
390 €
Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.
SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST
delivery address for special advertising forms
Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge
October: Special edition "Free Market 2025"
Issue 039-040/2025
appointments
Publishing Date
October 2, 2025
Ad Close
September 4, 2025
Print PDF Close
September 10, 2025
Editorial deadline
09.09.2025
Topics
October: Special edition "Free Market 2025"
Special edition "Free Market 2025" - Whether new or used cars, workshop equipment or spare parts, IT or digital platforms, new build or refurbishment, workshop or retail concepts, financing or insurance, spare parts or tire supply: the free market offers many entrepreneurial alternatives that allow car dealerships and workshops to operate successfully in the automotive industry even without a sales or service contract. "kfz-betrieb" deals with this topic in detail in the special edition "Free market".
specialist topics
- Free market
(EU) new cars, used cars, marketing/branding, workshop equipment, workshop concepts, spare parts, retail concepts, IT, financing, digital platforms, insurance, new construction, technical data
Standard formats prices
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
Prices Special Advertising Formats
PRINT ADVERTORIALS
1/1 page 4c
9490 €
1/2 page 4c
5190 €
BOUND INSERTS: € 10,439.00
prices for bound inserts
paper weight
up to 135 g/m²
2-sided
9090 €
4-sided
9990 €
6-sided
10890 €
8-sided
11790 €
A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.
Inserts (not discountable)
Weight of insert
up to 50 g
price per thousand
€
Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.
SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST
delivery address for special advertising forms
Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge
October: Online sales / tires & wheels
Issue 041-042/2025
appointments
Publishing Date
17.10.2025
Ad Close
18.09.2025
Print PDF Close
24.09.2025
Editorial deadline
23.09.2025
Topics
October: Online sales / tires & wheels
-
specialist topics
- Tires & Wheels
Tire and wheel manufacturers, tire washing systems, storage, balancing and mounting machines, impact wrenches, torque wrenches, compressed air systems, tire pressure monitoring systems (TPMS), wheel washing, wheel alignment, wholesale, tire exchanges - Online sales
Digital marketing platforms for vehicles, service business and services
Standard formats prices
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
Prices Special Advertising Formats
PRINT ADVERTORIALS
1/1 page 4c
9490 €
1/2 page 4c
5190 €
BOUND INSERTS: € 10,439.00
prices for bound inserts
paper weight
up to 135 g/m²
2-sided
9090 €
4-sided
9990 €
6-sided
10890 €
8-sided
11790 €
A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.
Inserts (not discountable)
Weight of insert
up to 50 g
price per thousand
€
Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.
SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST
delivery address for special advertising forms
Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge
October: Financial services / air conditioning
Issue 043-044/2025
appointments
Publishing Date
31.10.2025
Ad Close
October 2, 2025
Print PDF Close
09.10.2025
Editorial deadline
08.10.2025
Topics
October: Financial services / air conditioning
-
specialist topics
- Financial services
Independent and manufacturer banks, leasing, insurance, guarantees, service providers - Air conditioning
Air conditioning systems, air conditioning service, refrigerants, auxiliary heating
Standard formats prices
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
Prices Special Advertising Formats
PRINT ADVERTORIALS
1/1 page 4c
9490 €
1/2 page 4c
5190 €
BOUND INSERTS: € 10,439.00
prices for bound inserts
paper weight
up to 135 g/m²
2-sided
9090 €
4-sided
9990 €
6-sided
10890 €
8-sided
11790 €
A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.
Inserts (not discountable)
Weight of insert
up to 50 g
price per thousand
€
Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.
SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST
delivery address for special advertising forms
Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge
November: IT industry solutions / Building & furnishing
Issue 045-046/2025
appointments
Publishing Date
14.11.2025
Ad Close
17.10.2025
Print PDF Close
23.10.2025
Editorial deadline
22.10.2025
Topics
November: IT industry solutions / Building & furnishing
-
specialist topics
- Building & furnishing
Planning, workshop equipment, lifting platforms, test benches, dialog reception, factory equipment, office workstations - IT industry solutions
Dealer management systems (DMS), cloud solutions, hardware, software, lead management; processes in sales and service, software for service management, workshop software
Standard formats prices
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
Prices Special Advertising Formats
PRINT ADVERTORIALS
1/1 page 4c
9490 €
1/2 page 4c
5190 €
BOUND INSERTS: € 10,439.00
prices for bound inserts
paper weight
up to 135 g/m²
2-sided
9090 €
4-sided
9990 €
6-sided
10890 €
8-sided
11790 €
A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.
Inserts (not discountable)
Weight of insert
up to 50 g
price per thousand
390 €
Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.
SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST
delivery address for special advertising forms
Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge
November: Used car management/repairs for secondary value
Issue 047-048/2025
appointments
Publishing Date
November 28, 2025
Ad Close
October 31, 2025
Print PDF Close
06.11.2025
Editorial deadline
05.11.2025
Topics
November: Used car management/repairs for secondary value
-
specialist topics
- Used car management
Online vehicle exchanges, purchasing, sales, service providers, presentation, vehicle condition assessment - Fair value repair
Products, concepts, reconditioned parts for independent workshops and brand-affiliated car dealerships
Standard formats prices
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
Prices Special Advertising Formats
PRINT ADVERTORIALS
1/1 page 4c
9490 €
1/2 page 4c
5190 €
BOUND INSERTS: € 10,439.00
prices for bound inserts
paper weight
up to 135 g/m²
2-sided
9090 €
4-sided
9990 €
6-sided
10890 €
8-sided
11790 €
A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.
Inserts (not discountable)
Weight of insert
up to 50 g
price per thousand
€
Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.
SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST
delivery address for special advertising forms
Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge
December: Special edition "The major car dealers in Germany in 2025"
Issue 049-050/2025
appointments
Publishing Date
12.12.2025
Ad Close
14.11.2025
Print PDF Close
20.11.2025
Editorial deadline
19.11.2025
Topics
December: Special edition "The major car dealers in Germany in 2025"
Special edition "Germany's major car dealers in 2025" - Germany's major car dealers are not only extremely important for all car manufacturers, but also for all service providers, suppliers and equipment suppliers in the automotive industry. Every year, "kfz-betrieb" dedicates an entire special issue to Germany's major car dealers and presents them in multi-page portraits: What strategies do they have, what challenges do they face and what are the secrets of their success? This and much more is highlighted in this issue of "kfz-betrieb".
specialist topics
- "The major car dealers in Germany in 2025"
Strategies of successful companies, key figures, network structures of the brands, concepts of the major dealer groups, best-selling brand dealers
Standard formats prices
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
Prices Special Advertising Formats
PRINT ADVERTORIALS
1/1 page 4c
9490 €
1/2 page 4c
5190 €
BOUND INSERTS: € 10,439.00
prices for bound inserts
paper weight
up to 135 g/m²
2-sided
9090 €
4-sided
9990 €
6-sided
10890 €
8-sided
11790 €
A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.
Inserts (not discountable)
Weight of insert
up to 50 g
price per thousand
390 €
Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.
SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST
delivery address for special advertising forms
Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge
December: Special edition "Aftermarket showcase"
Issue 051-052/2025
appointments
Publishing Date
19.12.2025
Ad Close
21.11.2025
Print PDF Close
27.11.2025
Editorial deadline
26.11.2025
Topics
December: Special edition "Aftermarket showcase"
In the special issue "Showcase Aftermarket", "kfz-betrieb" reports on all aspects of the automotive aftermarket. With your presence in this attractive advertising environment, you can present your new products and services to the industry. The thematic spectrum of reporting ranges from products and new service offerings to the digitalization of the service process and analyses and strategies for a sustainable service business.
specialist topics
- Aftermarket showcase
Diagnosis & Repair, Spare Parts & Components, Body & Paint, Electronic Components & Connectivity, Accessories & Individualization, Dealer & Workshop Management, Mobility Services & Autonomous Driving, Alternative Drive Systems, Classic Cars, Tires & Wheels
Standard formats prices
4-sp., 190 x 134
4-sp., 190 x 88
2-sp., 94 x 66
4-sp., 190 x 32
2-sp., 94 x 134
4-sp., 190 x 66
Prices Special Advertising Formats
PRINT ADVERTORIALS
1/1 page 4c
9490 €
1/2 page 4c
5190 €
BOUND INSERTS: € 10,439.00
prices for bound inserts
paper weight
up to 135 g/m²
2-sided
9090 €
4-sided
9990 €
6-sided
10890 €
8-sided
11790 €
A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.
Inserts (not discountable)
Weight of insert
up to 50 g
price per thousand
390 €
Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.
SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST
delivery address for special advertising forms
Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge
* Formats may vary for individual issues.