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Editorial Calendarkfz-betrieb

Standard formats and prices kfz-betrieb

Format
Advertising price 4c
W × H in mm *
1/1 page
9.490 €
4-sp., 190 x 270 mm
Juniorpage
6.190 €
136 x 190
1/2 page
5.190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4.190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1.990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2.990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

* Formats may vary for individual issues.

October: IT industry solutions / Tires & Wheels

Issue 041-042/2026

Dates

Publishing Date
October 16, 2026

Ad Close
September 22, 2026

Print PDF Close
September 28, 2026


Submission Deadline:September 23, 2026

Topics

specialist topics

  • Management & Retail
    IT Industry Solutions: Dealer Management Systems (DMS), Cloud Solutions, Hardware, Software, Lead Management; Sales and Service Processes, Service Management Software, Workshop Software
  • Service & Technology
    Tires & Wheels: Tire and rim manufacturers, tire wash systems, storage, wheel balancing and mounting machines, impact wrenches, torque wrenches, compressed air systems, tire pressure monitoring systems (TPMS), wheel washing, wheel alignment, wholesale, tire exchanges

Trade fairs

Car recycler conference Hohenroda, 04.11.2025 - 05.11.2025, Hohenroda

Standard formats prices

Format
Advertising price 4c
W × H in mm *
1/1 page
9.490 €
4-sp., 190 x 270 mm
Juniorpage
6.190 €
136 x 190
1/2 page
5.190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4.190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1.990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2.990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/2 page, 4c,
, €5,190

1/1 Page 4c
€9,490

BOUND INSERTS: € 10,439.00

prices for bound inserts

Paper weight
up to 135 g/m²

2-sided
€9,090

4-sided
9,990 €

6-sided
€10,890

8-sided
€11,790

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Side Dish Prices (not eligible for discounts)

Weight of the insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

Special placements and other special advertising formats available upon request

delivery address for special advertising forms

Delivery free to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg
Note on the waybill: “kfz-betrieb” and issue number
Required quantity: for a full print run, add 1.5%; for a partial print run, add 10%

October: Vehicle presentation and showroom / air conditioning

Issue 043-044/2026

Dates

Publishing Date
October 30, 2026

Ad Close
October 6, 2026

Print PDF Close
October 12, 2026


Editorial Deadline:October 7, 2026

Topics

specialist topics

  • Management & Retail
    : Vehicle presentations and showrooms: social media, digital signage at the point of sale, photography, configurators, price labeling, furniture, interior design, accessories, and store fixtures
  • Service & Technology
    Air Conditioning: Air Conditioning Systems, Air Conditioning Service, Refrigerants, Auxiliary Heaters

Standard formats prices

Format
Advertising price 4c
W × H in mm *
1/1 page
9.490 €
4-sp., 190 x 270 mm
Juniorpage
6.190 €
136 x 190
1/2 page
5.190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4.190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1.990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2.990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/2 page, 4c,
, €5,190

1/1 Page 4c
€9,490

BOUND INSERTS: € 10,439.00

prices for bound inserts

Paper weight
up to 135 g/m²

2-sided
€9,090

4-sided
9,990 €

6-sided
€10,890

8-sided
€11,790

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Side Dish Prices (not eligible for discounts)

Weight of the insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

Special placements and other special advertising formats available upon request

delivery address for special advertising forms

Delivery free to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg
Note on the waybill: “kfz-betrieb” and issue number
Required quantity: for a full print run, add 1.5%; for a partial print run, add 10%

November: Customer loyalty / Building and furnishing

Issue 045-046/2026

Dates

Publishing Date
November 13, 2026

Ad Close
20.10.2026

Print PDF Close
26.10.2026


deadline:October 21, 2026

Topics

specialist topics

  • Management & Retail
    Customer Loyalty: Customer loyalty programs, warranties, lead management, telephone services, financing, stock exchanges, leasing
  • Service & Technology
    Construction and Setup: Planning, Workshop Equipment, Lifting Platforms, Test Stands, Customer Service Reception, Operational Equipment, Office Workstations

Standard formats prices

Format
Advertising price 4c
W × H in mm *
1/1 page
9.490 €
4-sp., 190 x 270 mm
Juniorpage
6.190 €
136 x 190
1/2 page
5.190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4.190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1.990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2.990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/2 page, 4c,
, €5,190

1/1 Page 4c
€9,490

BOUND INSERTS: € 10,439.00

prices for bound inserts

Paper weight
up to 135 g/m²

2-sided
€9,090

4-sided
9,990 €

6-sided
€10,890

8-sided
€11,790

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Side Dish Prices (not eligible for discounts)

Weight of the insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

Special placements and other special advertising formats available upon request

delivery address for special advertising forms

Delivery free to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg
Note on the waybill: “kfz-betrieb” and issue number
Required quantity: for a full print run, add 1.5%; for a partial print run, add 10%

November: Used car management/repairs for secondary value

Issue 047-048/2026

Dates

Publishing Date
November 27, 2026

Ad Close
November 3, 2026

Print PDF Close
November 9, 2026


Editorial Deadline:November 4, 2026

Topics

specialist topics

  • Management & Retail
    Used Car Management: Online Vehicle Marketplaces, Purchasing, Sales, Service Providers, Presentation, Vehicle Condition Assessment
  • Service & Technology
    Market-Value-Based Repairs: Products, Concepts, and Reconditioned Parts for Independent Repair Shops and Brand-Affiliated Dealerships

Our events

Classic Business Day 2026, Nov. 18, 2026 – Nov. 18, 2026, Hagenlocher Auto Dealership, Böblingen

Standard formats prices

Format
Advertising price 4c
W × H in mm *
1/1 page
9.490 €
4-sp., 190 x 270 mm
Juniorpage
6.190 €
136 x 190
1/2 page
5.190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4.190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1.990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2.990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/2 page, 4c,
, €5,190

1/1 Page 4c
€9,490

BOUND INSERTS: € 10,439.00

prices for bound inserts

Paper weight
up to 135 g/m²

2-sided
€9,090

4-sided
9,990 €

6-sided
€10,890

8-sided
€11,790

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Side Dish Prices (not eligible for discounts)

Weight of the insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

Special placements and other special advertising formats available upon request

delivery address for special advertising forms

Delivery free to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg
Note on the waybill: “kfz-betrieb” and issue number
Required quantity: for a full print run, add 1.5%; for a partial print run, add 10%

December: Special edition "The major car dealers in Germany 2026"

Issue 049-050/2026

Dates

Publishing Date
December 11, 2026

Ad Close
November 17, 2026

Print PDF Close
November 23, 2026


Submission Deadline:November 18, 2026

Topics


Special edition "Germany's major car dealers 2026" - Germany's major car dealers are not only extremely important for all car manufacturers, but also for all service providers, suppliers and equipment suppliers in the automotive industry. Every year, "kfz-betrieb" dedicates an entire special issue to Germany's major car dealers and presents them in multi-page portraits: What strategies do they have, what challenges do they face and what are the secrets of their success? This and much more is highlighted in this issue of "kfz-betrieb".

specialist topics

  • Germany's Largest Auto Dealers in 2026
    : Strategies of Successful Companies, Key Metrics, Brand Network Structures, Concepts of Major Retail Groups, Top-Selling Brand Dealers

Standard formats prices

Format
Advertising price 4c
W × H in mm *
1/1 page
9.490 €
4-sp., 190 x 270 mm
Juniorpage
6.190 €
136 x 190
1/2 page
5.190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4.190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1.990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2.990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/2 page, 4c,
, €5,190

1/1 Page 4c
€9,490

BOUND INSERTS: € 10,439.00

prices for bound inserts

Paper weight
up to 135 g/m²

2-sided
€9,090

4-sided
9,990 €

6-sided
€10,890

8-sided
€11,790

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Side Dish Prices (not eligible for discounts)

Weight of the insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

Special placements and other special advertising formats available upon request

delivery address for special advertising forms

Delivery free to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg
Note on the waybill: “kfz-betrieb” and issue number
Required quantity: for a full print run, add 1.5%; for a partial print run, add 10%

December: Special edition "Showcase Aftermarket 2026"

Issue 051-052/2026

Dates

Publishing Date
December 18, 2026

Ad Close
November 24, 2026

Print PDF Close
November 30, 2026


Submission Deadline:November 25, 2026

Topics


In the special issue "Showcase Aftermarket", "kfz-betrieb" reports on all aspects of the automotive aftermarket. With your presence in this attractive advertising environment, you can present your new products and services to the industry. The thematic spectrum of reporting ranges from products and new service offerings to the digitalization of the service process and analyses and strategies for a sustainable service business.

specialist topics

  • Aftermarket Showcase
    , Diagnostics & Repair, Replacement Parts & Components, Body & Paint, Electronic Components & Connectivity, Accessories & Customization, Dealer & Workshop Management, Mobility Services & Autonomous Driving, Alternative Powertrains, Classic Cars, Tires & Wheels

Standard formats prices

Format
Advertising price 4c
W × H in mm *
1/1 page
9.490 €
4-sp., 190 x 270 mm
Juniorpage
6.190 €
136 x 190
1/2 page
5.190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4.190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1.990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2.990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/2 page, 4c,
, €5,190

1/1 Page 4c
€9,490

BOUND INSERTS: € 10,439.00

prices for bound inserts

Paper weight
up to 135 g/m²

2-sided
€9,090

4-sided
9,990 €

6-sided
€10,890

8-sided
€11,790

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Side Dish Prices (not eligible for discounts)

Weight of the insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

Special placements and other special advertising formats available upon request

delivery address for special advertising forms

Delivery free to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg
Note on the waybill: “kfz-betrieb” and issue number
Required quantity: for a full print run, add 1.5%; for a partial print run, add 10%