Editorial Calendarkfz-betrieb

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

appointments

Publishing Date
19.12.2025

Ad Close
21.11.2025

Print PDF Close
27.11.2025

Editorial deadline
26.11.2025

Topics

December: Special edition "Aftermarket showcase"

In the special issue "Showcase Aftermarket", "kfz-betrieb" reports on all aspects of the automotive aftermarket. With your presence in this attractive advertising environment, you can present your new products and services to the industry. The thematic spectrum of reporting ranges from products and new service offerings to the digitalization of the service process and analyses and strategies for a sustainable service business.

specialist topics

  • Aftermarket showcase
    Diagnosis & Repair, Spare Parts & Components, Body & Paint, Electronic Components & Connectivity, Accessories & Individualization, Dealer & Workshop Management, Mobility Services & Autonomous Driving, Alternative Drive Systems, Classic Cars, Tires & Wheels

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
09.01.2026

Ad Close
08.12.2025

Print PDF Close
12.12.2025

Editorial deadline
09.12.2025

Topics

January: Automotive sales 2026 / Fleet business

   

specialist topics

  • Service & technology
    Fleet business in the workshop: Management, software, spare parts, replacement vehicles
  • Management & Retail
    Strategies in automotive sales: outlook, opinions, market developments, strategies in brand retailing

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
23.01.2026

Ad Close
22.12.2025

Print PDF Close
02.01.2026

Editorial deadline
23.12.2025

Topics

January: Commercial vehicle trade / independent workshops

   

specialist topics

  • Management & Trade
    Commercial vehicle trade: market developments, sales and service networks, motorhomes and recreational vehicles
  • Service & Technology
    Independent workshops: Workshop concepts, parts, accessories, original parts, value-for-money repairs

Our events

Kfz-Sachverständigen Forum 2026, 03.02.2026 - 03.02.2026, VCC Vogel Convention Center, Würzburg

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
06.02.2026

Ad Close
13.01.2026

Print PDF Close
19.01.2026

Editorial deadline
14.01.2026

Topics

February: Used Car Management / Brake Technology & Service

   

specialist topics

  • Service & Technology
    Brake technology & service: brake service, brake testers, brake pads, brake fluid, brake disks, tools
  • Management & Trade
    Used car management: online vehicle exchanges, purchasing, sales, service providers, presentation, vehicle condition assessment, auctions, purchase

Measure

Retro Classics 2026, 08.04.2026 - 12.04.2026, Essen

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
20.02.2026

Ad Close
27.01.2026

Print PDF Close
02.02.2026

Editorial deadline
28.01.2026

Topics

February: Personnel Management / Classic Business

   

specialist topics

  • Management & Trade
    Personnel management: software, digital tools, management, accounting, personnel service providers, consultants, headhunters, personnel agencies, leadership, coaching, consulting, management personnel, employer branding, time recording
  • Service & Technology
    Classic Business: Market developments, marketplaces, management, insurance and financing/leasing, stock exchanges and auctions, trade fairs and events, expert opinions and law, parts and accessories, restoration, workshop equipment and special tools

Measure

Used Car Award 2026, 25.02.2026 - 25.02.2026, Würzburg

Our events

Deutscher Remarketing Kongress 2026, 25.02.2026 - 25.02.2026, VCC Vogel Convention Center, Würzburg

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
06.03.2026

Ad Close
10.02.2026

Print PDF Close
16.02.2026

Editorial deadline
11.02.2026

Topics

March: Financial services / Experts

   

specialist topics

  • Management & Trade
    Financial services: Independent and manufacturer banks, leasing, insurance, guarantees, service providers, mobility services
  • Service & Technology
    Experts: services, expert opinions, certification, main inspection, exhaust emission test, workshop test

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
20.03.2026

Ad Close
24.02.2026

Print PDF Close
02.03.2026

Editorial deadline
25.02.2026

Topics

March: Mobility and fleet business / Building and furnishing

   

specialist topics

  • Service & Technology
    Building and furnishing: Planning, workshop equipment, lifting platforms, test benches, dialog reception, factory equipment, office workstations, sustainable car dealership, environmental and energy management, building technology, photovoltaics, climate compensation, energy-efficient refurbishment, heating, lighting, fresh water and waste water systems, purchasing
  • Management & Trade
    Mobility and fleet business: car subscription, car sharing, fleet management, offers and concepts of service providers, programs of car manufacturers, telematics, exchanges, purchasing, sales, presentation, preparation

Our events

Würzburger Karosserie- und Schadenstage 2026, 20.03.2026 - 21.03.2026, VCC Vogel Convention Center, Würzburg

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
02.04.2026

Ad Close
09.03.2026

Print PDF Close
13.03.2026

Editorial deadline
10.03.2026

Topics

April: IT industry solutions / lubricants

   

specialist topics

  • Service & Technology
    Lubricants: products, filters, services, marketing concepts
  • Management & Trade
    IT industry solutions: Dealer management systems (DMS), cloud solutions, hardware, software, lead management; processes in sales and service, software for service management, workshop software

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
17.04.2026

Ad Close
20.03.2026

Print PDF Close
26.03.2026

Editorial deadline
23.03.2026

Topics

April: Special edition "Market & Brands 2026"


In the special edition "Market & Brands", "kfz-betrieb" sheds light on automotive sales in Germany and provides a comprehensive overview of the sales network in 2026. In addition, "kfz-betrieb" talks directly to the respective managing directors or sales managers about the orientation of the individual brands, portrays the car manufacturers with the most important key figures such as new registrations or dealer network and publishes the contact details of the dealer contacts.

specialist topics

  • Market & brands
    Development of the individual passenger car brands, development of vehicle stocks, from Audi to Opel to Volvo, Chinese brands in Germany, from the premium segment to volume brands to niche brands, drive strategies, new dealer contracts, digital sales formats, corporate strategies

Measure

Retro Classics 2026, 08.04.2026 - 12.04.2026, Essen

Standard formats prices

Format
Anzeigen­preis 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
30.04.2026

Ad Close
02.04.2026

Print PDF Close
10.04.2026

Editorial deadline
07.04.2026

Topics

April: Special edition "Tires & Wheels 2026"


The tire and wheel business is one of the most important service segments in the Kfz-Betrieb. In the special edition "Tires & Wheels", "kfz-betrieb" reports on all aspects of the tire business: from purchasing and marketing to fitting and storage.

The following providers find an attractive advertising environment here:
Tire manufacturers, wholesalers and Internet exchanges,
Workshop equipment suppliers, manufacturers of TPMS sensors,
tire disposal companies, manufacturers of alloy wheels as well as IT and software specialists.

specialist topics

  • Tires & Wheels
    Tire and wheel manufacturers, IT systems, tire washing systems, storage technology, storage, balancing and fitting machines, tire and wheel management, tire pressure monitoring systems (TPMS), sales and service strategies, wheel alignment, tuning, wholesale, additional business, tire exchanges, trading concepts, marketing concepts, marketing concepts

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
15.05.2026

Ad Close
17.04.2026

Print PDF Close
23.04.2026

Editorial deadline
20.04.2026

Topics

May: Customer loyalty / Body & paint

   

specialist topics

  • Management & Trade
    Customer loyalty: customer loyalty programs, guarantees, lead management, telephony, financing, stock exchanges, leasing
  • Service & Technology
    Body & paint: Smart and spot repair, repair techniques, measuring, straightening, painting, paint booths, paints, equipment

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
29.05.2026

Ad Close
30.04.2026

Print PDF Close
07.05.2026

Editorial deadline
04.05.2026

Topics

May: Online sales / air conditioning - Copy Test Issue

   

specialist topics

  • Management & Trade
    Online sales: Digital marketing platforms for vehicles, service business and services
  • Service & Technology
    Air conditioning: air conditioning systems, air conditioning service, refrigerants

Measure

Automotive Business Award 2026, 09.06.2026 - 09.06.2026,

Our events

Automotive Business Day 2026, 09.06.2026 - 09.06.2026, VCC Vogel Convention Center, Würzburg

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

Issue 201/2026

appointments

Publishing Date
01.06.2026

Ad Close
04.05.2026

Print PDF Close
08.05.2026

Editorial deadline
05.05.2026

Topics

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
500 €

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
500 €

1/2 page 4c

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided

4-sided

6-sided

8-page

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
12.06.2026

Ad Close
15.05.2026

Print PDF Close
21.05.2026

Editorial deadline
18.05.2026

Topics

June: Special edition "Sales and service of the future"

Car dealership construction is facing major upheavals. New sales concepts are reducing the necessary presentation space, the servicing of electric cars requires new workshop architecture, and the lowest possible energy consumption and sustainable construction are paramount. In the special issue "Sales and service of the future", "kfz-betrieb" deals with all of these topics and gives automotive entrepreneurs who are planning new builds or conversions advice for their projects.

specialist topics

  • Sales and service of the future
    Site and building planning, automotive real estate, car dealership construction and sustainability, general contractor, architecture, building technology (heaters, combined heat and power plants, photovoltaics), energy technology, charging technology for electric cars, energy-efficient renovation (insulation, door and window construction), building control, digital showroom elements Washing and waste water technology, construction planning and execution, building equipment, workshop equipment, lighting, energy consulting Service strategy, multi-brand service

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

June: Free market / Experts

Issue 025-026/2026

appointments

Publishing Date
26.06.2026

Ad Close
01.06.2026

Print PDF Close
08.06.2026

Editorial deadline
02.06.2026

Topics

June: Free market / Experts

   

specialist topics

  • Management & Trade
    Free market: system provider (retail), multi-brand concepts, sales, service provider, presentation
  • Service & Technology
    Experts: services, expert reports, claims management, certification, main inspection, exhaust emission test, workshop test

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
10.07.2026

Ad Close
16.06.2026

Print PDF Close
22.06.2026

Editorial deadline
17.06.2026

Topics

July: Additional business / workshop equipment

   

specialist topics

  • Management & trade
    Additional businesses: car sharing, two-wheelers, driving school, caravanning, mobility for the disabled, car wash, car glass, retrofitting, vehicle conversion and conversion
  • Service & technology
    Workshop equipment: hand and special tools, lifting platforms, test benches, dialog reception, diagnostics

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
24.07.2026

Ad Close
30.06.2026

Print PDF Close
06.07.2026

Editorial deadline
01.07.2026

Topics

July: Special edition "Digitalization 2026"


Special edition "Digitalization 2026" - What do automotive businesses need to do to keep up to date with digitalization and not fall behind? Where is the digital journey heading? What opportunities and possibilities are there for the protagonists in the automotive industry? In its special edition, "kfz-betrieb" looks at these questions and takes a look into the future. "kfz-betrieb" sheds light on topics such as lead management, digital diagnostic devices and networked workshops and highlights trends and market developments in the digital business.

specialist topics

  • Digitalization
    Current developments at car manufacturers in the automotive trade and service Big data in the car dealership, handling customer data, apps & co, digital showroom elements/concepts, virtual reality in car dealerships/online sales, digital offers from service providers, lead management, vehicle photography/image processing, digital diagnostic devices, digital workshop planning, networked workshop, digital price labeling, from assistance system to autopilot, online marketing, cybercrime, vehicle videos, e-commerce, online stores, e-commerce, online stores, online marketplaces, online car dealerships, online video consulting, dealer and manufacturer websites, messenger services, digital vehicle registration, social media

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
07.08.2026

Ad Close
14.07.2026

Print PDF Close
20.07.2026

Editorial deadline
15.07.2026

Topics

August: Financial services / automotive glass

   

specialist topics

  • Management & Trade
    Financial services: Independent and manufacturer banks, leasing, insurance, guarantees, service providers, mobility services, Geneva Motor Show
  • Service & Technology
    Automotive glass: market, insurance, concepts, workshop networks, repair technology

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
21.08.2026

Ad Close
28.07.2026

Print PDF Close
03.08.2026

Editorial deadline
29.07.2026

Topics

August: Sales formats / Alternative drives

Trade fair preview IAA Transportation

specialist topics

  • Management & Trade
    Sales formats: Various car manufacturers are working on the automotive sales of the future. What does this mean for dealers?
  • Service & Technology
    Alternative drives: drive concepts, retrofitting, battery repairs in the trade - OEM strategies and necessary workshop equipment

Measure

IAA Transportation 2026, 15.09.2026 - 20.09.2026, Hanover

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
04.09.2026

Ad Close
11.08.2026

Print PDF Close
17.08.2026

Editorial deadline
12.08.2026

Topics

September: Special edition "Automechanika 26"

 

specialist topics

  • Service & Technology
    Workshop equipment, service portals, alternative drives, vehicle construction/special vehicles, accessories, networking, tires & wheels, safety, lubricants, environmental protection, service providers, spare parts, electromobility, suppliers

Measure

automechanika 2026, 08.09.2026 - 11.09.2026, Frankfurt a.M.

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
18.09.2026

Ad Close
25.08.2026

Print PDF Close
31.08.2026

Editorial deadline
26.08.2026

Topics

September: Commercial vehicle business / service on commercial vehicles

   

specialist topics

  • Management & Trade
    Commercial vehicle business: market developments, sales and service networks
  • Service & Technology
    Service on commercial vehicles: workshop equipment, conversions and installations, networking/telematics, 2026 light test

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
02.10.2026

Ad Close
08.09.2026

Print PDF Close
14.09.2026

Editorial deadline
09.09.2026

Topics

October: Special edition "Free Market 2026"


Special edition "Free Market 2026" - Whether new or used cars, workshop equipment or spare parts, IT or digital platforms, new build or refurbishment, workshop or retail concepts, financing or insurance, spare parts or tire supply: the free market offers many entrepreneurial alternatives that allow car dealerships and workshops to operate successfully in the automotive industry even without a sales or service contract. "kfz-betrieb" deals with this topic in detail in the special edition "Free market".

specialist topics

  • Free market
    (EU) new cars, used cars, marketing/branding, Workshop equipment, workshop concepts, spare parts, retail concepts IT, financing, digital platforms Insurance, new construction, technical data

Measure

German Workshop Award 2026, 09.10.2026 - 09.10.2026,

Conference for independent workshops and service companies 2026, 10.10.2026 - 10.10.2026,

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand
390 €

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
16.10.2026

Ad Close
22.09.2026

Print PDF Close
28.09.2026

Editorial deadline
23.09.2026

Topics

October: IT industry solutions / Tires & Wheels

   

specialist topics

  • Management & Trade
    IT industry solutions: Dealer management systems (DMS), cloud solutions, hardware, software, lead management; processes in sales and service, software for service management, workshop software
  • Service & Technology
    Tires & Wheels: Tire and rim manufacturers, tire washing systems, storage, balancing and mounting machines, impact wrenches mounting machines, impact wrenches, torque wrenches, compressed air systems, tire pressure monitoring systems (TPMS), wheel washing, wheel alignment, wholesale, tire exchanges

Measure

Car recycler conference Hohenroda, 04.11.2025 - 05.11.2025, Hohenroda

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
30.10.2026

Ad Close
06.10.2026

Print PDF Close
12.10.2026

Editorial deadline
07.10.2026

Topics

October: Vehicle presentation and showroom / air conditioning

   

specialist topics

  • Management & retail
    Vehicle presentation and showroom: social media, digital signage at the POS, photography, configurators, price labeling, furniture, furnishings, accessories, business equipment
  • Service & Technology
    Air conditioning: air conditioning systems, air conditioning service, refrigerants, auxiliary heating

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
13.11.2026

Ad Close
20.10.2026

Print PDF Close
26.10.2026

Editorial deadline
21.10.2026

Topics

November: Customer loyalty / Building and furnishing

   

specialist topics

  • Service & Technology
    Building and furnishing: Planning, workshop equipment, lifting platforms, test benches, dialog reception, factory equipment, office workstations
  • Management & Trade
    Customer loyalty: customer loyalty programs, guarantees, lead management, telephony, financing, stock exchanges, leasing

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
27.11.2026

Ad Close
03.11.2026

Print PDF Close
09.11.2026

Editorial deadline
04.11.2026

Topics

November: Used car management/repairs for secondary value

   

specialist topics

  • Management & Trade
    Used car management: online vehicle exchanges, purchasing, sales, service providers, presentation, vehicle condition assessment
  • Service & Technology
    Fair value repair: products, concepts, reconditioned parts for independent workshops and brand-bound car dealerships

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
11.12.2026

Ad Close
17.11.2026

Print PDF Close
23.11.2026

Editorial deadline
18.11.2026

Topics

December: Special edition "The major car dealers in Germany 2026"


Special edition "Germany's major car dealers 2026" - Germany's major car dealers are not only extremely important for all car manufacturers, but also for all service providers, suppliers and equipment suppliers in the automotive industry. Every year, "kfz-betrieb" dedicates an entire special issue to Germany's major car dealers and presents them in multi-page portraits: What strategies do they have, what challenges do they face and what are the secrets of their success? This and much more is highlighted in this issue of "kfz-betrieb".

specialist topics

  • The major car dealers in Germany 2026
    Strategies of successful companies, key figures, network structures of the brands, concepts of the large dealer groups, best-selling brand dealers

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

appointments

Publishing Date
18.12.2026

Ad Close
24.11.2026

Print PDF Close
30.11.2026

Editorial deadline
25.11.2026

Topics

December: Special edition "Showcase Aftermarket 2026"


In the special issue "Showcase Aftermarket", "kfz-betrieb" reports on all aspects of the automotive aftermarket. With your presence in this attractive advertising environment, you can present your new products and services to the industry. The thematic spectrum of reporting ranges from products and new service offerings to the digitalization of the service process and analyses and strategies for a sustainable service business.

specialist topics

  • Aftermarket showcase
    Diagnosis & Repair, Spare Parts & Components, Body & Paint, Electronic Components & Connectivity, Accessories & Individualization, Dealer & Workshop Management, Mobility Services & Autonomous Driving, Alternative Drive Systems, Classic Cars, Tires & Wheels

Standard formats prices

Format
advertising price 4c
W × H in mm *
1/1 page
9490 €
4-sp., 190 x 270 mm
Juniorpage
6190 €
136 x 190
1/2 page
5190 €
2-sp., 94 x 270
4-sp., 190 x 134
1/3 page
4190 €
1-sp., 62 x 270
4-sp., 190 x 88
1/8 page
1990 €
1-sp., 46 x 134
2-sp., 94 x 66
4-sp., 190 x 32
1/4 page
2990 €
1-sp., 46 x 270
2-sp., 94 x 134
4-sp., 190 x 66

Prices Special Advertising Formats

PRINT ADVERTORIALS

1/1 page 4c
9490 €

1/2 page 4c
5190 €

BOUND INSERTS: € 10,439.00

prices for bound inserts

paper weight
up to 135 g/m²

2-sided
9090 €

4-sided
9990 €

6-sided
10890 €

8-sided
11790 €

A sample must be submitted before order is accepted. Prices for bound inserts on heavier paper and with more than 8 pages on request.

Inserts (not discountable)

Weight of insert
up to 50 g

price per thousand

Maximum size: 200 x 290 mm. Prices for inserts with higher weight, on thin paper or with a total height of 3 mm or more on request. For partial inserts (min. 3,000 pieces) there will be a surcharge of € 16.00 per thousand.

SPECIAL PLACEMENTS AND OTHER SPECIAL ADVERTISING FORMS ON REQUEST

delivery address for special advertising forms

Free delivery to Vogel Druck und Medienservice, Leibnizstraße 5, 97204 Höchberg, Germany
Consignment note: "kfz-betrieb" and issue number
Required quantity: for full circulation + 1.5 % surcharge, for partial circulation + 10 % surcharge

* Formats may vary for individual issues.