Front page

Create attention

Gain maximum attention with the combination of cover picture and cover story. But not all cover pictures are the same! What makes a good cover picture? And what makes a good cover story?

Prices are available on request.

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Cover picture and cover story

The front page draws the reader's attention to the main focus of the issue. The main eye-catcher is the cover motif, which follows the rules of content marketing and visualizes the core message of the corresponding cover article in a way that attracts attention and arouses curiosity.

Performance

  • Cover picture (design) + cover story (incl. highlighted mention in the content)
  • 3-4 display-free pages
  • Also applies to inside cover (design + cover story)







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Cover story

  • Each front page includes the cover story - a specialist article in accordance with editorial guidelines in consultation with the editorial team (approx. 8,000-9,000 characters).









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Cover design

  • Cover image must not be an advertising motif
  • Logos and company lettering are only displayed as part of the image (e.g. on a product)
  • Cover design in collaboration with editorial team (no delivery of finished cover motifs)
  • At best, the cover image should convey the topic/product with association and emotion
  • Resolution: 300 dpi
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What makes a good front page?

e.g. with blechnet

Only Product

Product



Low attention
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Only simple staging

product
+ View into the product


medium attention
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Technical staging

Product
+ product environment
+ technical staging

highest attention
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What makes a good front page?

e.g. with PROCESS 

Only Product

Product



low attention
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Only simple staging

Product
+Product environment


medium attention
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Emotional staging

Product
+ product environment
+ emotional staging

highest attention
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Best practice
Content marketing strategy

In the best and recommended case, the cover image consistently follows the content marketing strategy. To increase awareness among the desired target group, advertising information such as logos/company lettering is only displayed on the product.

The aim is to arouse the reader's curiosity through intelligent visualization of the cover product, to draw him into the article via the cover image and to provide him with added value by providing relevant and product-specific content.

Further information

Deadlines

- Coordinate topic with editorial team up to 3 months before Publishing Date
- Submission of article no later than 8 weeks before Publishing Date

Testing & release

- Review of the article by the editorial team and subsequent feedback to you
- If the article does not meet the quality standard, the editorial team reserves the right to reject the article and cover page
- The cover image will only be released with the consent of both parties

Exclusivity & exclusion of competition

Both the article and the cover page are exclusive to our trade magazine and may not be released elsewhere either before or after publication without prior agreement. In the same month, no other cover page may be used in the direct competitive environment.

On top

After Publishing Date you will receive 10 copies of the booked issue as well as the cover picture as a poster.
Special prints can be produced on request.

Let us talk

Contact form

Phone:

+49 931 418-2982

E-Mail:

sales@vogel.de

Annika Schlosser

Director Sales

Image