B2B lead generation
Topstory Digital
Increase the reach of your print cover story with the "Topstory Digital" add-on. This allows you to achieve significantly higher target group penetration, receive direct traffic for your landing page without media discontinuity and provide your readers with all the benefits of digital media use.
Facts at a glance
Subtext1
Format
- Additional publication of your print cover story as an online advertorial on the associated specialist portal
- A multi-media supplement with picture galleries and embedded videos is possible
- Links can be integrated on request
- A multi-media supplement with picture galleries and embedded videos is possible
- Links can be integrated on request
Subtext2
Marketing
- A media package via the specialist portal, the editorial newsletter and on social media is included
- The advertorial is teased in relevant articles under "More on the topic".
- The advertorial is teased in relevant articles under "More on the topic".
Subtext3
Service
- Full transparency and measurability through our reporting in the Customer Center
- Correct labeling, support and optimization through our campaign management
- Correct labeling, support and optimization through our campaign management
Subtext4
Runtime
- Unlimited
What are the benefits of the Topstory Digital?
- True multichannel distribution from a single source: print, digital and social media
- Better target group penetration by addressing different reader groups in print and online formats
- Sustainable advertising measures through unlimited duration and permanent findability by search engines
- No media discontinuity and therefore better transfer of interested parties to your offer
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