B2B lead generation is all about recognizing the right signals, because not every download is ready for the sales team. In this webinar, you’ll learn which content, formats, and channels still work in the age of AI, how to evaluate leads using the Fit & Type model, and how sales and marketing can collaborate seamlessly. You’ll also see real-world examples and get a glimpse of upcoming trends.

• Lead Generation as Event Detection: Why Not Every Download Is Ready for Sales
• Content and Channels That (Still) Work
• Evaluating Leads Using the Fit-and-Type Model
• The Lead Journey: Sales and Marketing Without a Divide
• Practical Examples and Outlook

7 WAYS B2B COMPANIES CAN STILL GET MEDIA COVERAGE.
Discover seven ways to develop relevant stories based on client projects, industry knowledge, and internal data—and use a PR calendar to plan ongoing press relations.

• What Topics Really Work: How B2B Companies Can Find Stories for Trade and Business Media Even Without New Products or Major Milestones.
• From Individual Campaigns to Public Relations: How Companies Systematically Identify Topics, Prepare Them for Journalistic Coverage, and Create a Realistic Editorial Calendar.
• Recognizing Your Own PR Potential: How Customer Projects, Internal Data, Market Observations, and Employee Insights Can Be Turned into Stories for the Press.