Corporate Communications
Does your target audience already know what your company truly stands for?
In the B2B environment, marketing, brand marketing, and corporate communications are intertwined—yet they pursue different goals: Marketing generates demand and raises awareness of your offerings. Brand marketing sharpens your brand image and adds an emotional dimension to your competitive positioning.
Corporate communications goes a step further: It consistently reinforces your stance, your values, and your strategic direction across all stakeholder groups—both internally and externally.
Especially in complex decision-making processes involving many stakeholders, corporate communications demonstrates its strength where mere brand promotion falls short: It builds trust, provides guidance, and makes your company come across as a credible player. This creates not only a strong image but also a resilient reputation—the foundation for customers, partners, and talent to choose your company in the long term.
Corporate communications goes a step further: It consistently reinforces your stance, your values, and your strategic direction across all stakeholder groups—both internally and externally.
Especially in complex decision-making processes involving many stakeholders, corporate communications demonstrates its strength where mere brand promotion falls short: It builds trust, provides guidance, and makes your company come across as a credible player. This creates not only a strong image but also a resilient reputation—the foundation for customers, partners, and talent to choose your company in the long term.
Do you want to do more than just inform people—do you want to be truly heard?
The Vogel Group has a broad portfolio of agencies. We assist companies with editorial content and layout, as well as with the strategic direction of their corporate communications.
Corporate Communications
Our agency, Vogel Solutions, is your trusted partner for content that makes a statement. Here’s how we do it:
- Corporate Publishing
- Website Optimization & Development of Press Portals
- Strategic Newsroom Development
- Preparation and editing of annual reports and sustainability reports
Public Relations & Media Relations
Our agency, schoesslers, is the leading agency for B2B PR. What we offer you:
- Consulting on strategic corporate communications
- Media Reputation Management for Brand Image Management
- Media Training for Corporate Spokespersons & Press Officers
- Organization of press events
- Consulting on Stakeholder Management
How can corporate communications demonstrate a genuine commitment?
Transformation is communication. And it can only succeed if there is trust. All of a company’s stakeholders must therefore be addressed in a coherent manner—NOT in a contradictory one. Ensuring this is the primary task of corporate communications. Values, goals, and purpose—these form the foundation of credible communication. Then everyone feels “included” and aligned in their actions. In doing so, we must take into account the dynamic, agile pace of change in our (economic) world, which accelerates communication itself. Without a clear stance, there is no foundation for shaping this ongoing transformation.
Gunther Schunk
Director of Public Relations | Vogel Group
Do you want to communicate rather than just inform?
Phone:
E-Mail:
Max Stern
Director of Commercial Operations
