podcast
Here's something to listen to
Trending topics, industry insights, and compelling interview partners.
Our media brands give your topics a voice. Reach your target audience through coverage of innovation topics and thought leader stories.
Our media brands give your topics a voice. Reach your target audience through coverage of innovation topics and thought leader stories.
Purchasing decisions begin in AI systems
Your entire buying center—including buyers, designers, executive assistants, and engineers—uses AI to solve their own challenges and to research potential solutions and vendors.
Anyone not listed will not be considered (for the time being)
AI systems provide specific recommendations and solutions. Without a presence there, many providers don’t even make the shortlist. What used to be the SERP 1 in SEO is now the listing in LLMs.
Complex products and solutions require explanation
AI is particularly helpful in B2B and industrial sectors when it comes to understanding and comparing information. Providers that appear in ChatGPT and Claude gain visibility, their brand becomes established, and they end up in the relevant set.
