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B2B competition analysis

Qualified feedback from users

What drives your target group and what are their needs? How well known is your company and how widespread are your products?

With target group access via our specialist media, we can obtain qualified feedback from the market for you.

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Uncover your need for action

To ensure competitiveness, it is important to identify the need for action within the company and on the target market. However, this is not possible without a database. Together with us, you gain direct access to your target group and can use our many years of experience to obtain data about your company and other providers on the market.

Market data

Valuable insights into the current market situation, such as current trends, your own awareness and product distribution on the market, as well as information channels and the needs of your target group

Provider profiles

Individual strengths and weaknesses analysis of relevant competitors including key figures on customer satisfaction and loyalty

Provider comparisons

Comparative analysis of the leading providers to identify potential for improvement for your own company and to evaluate the success of marketing and sales activities

What do your users say? Find out!

With a clear goal in mind, the right questions and the right data collection and analysis, you get exactly the results you need. This allows you to understand the needs of your target group or uncover the strengths and weaknesses of your competitors.

Why we are unbeatable

We combine the best of the specialist media and agency worlds: our specialist editors speak the language of your target group, our specialist media and events offer you direct access to your target industries and our agencies make your marketing measurably more successful!

Help shape our competitive analyses!

Your topic is not listed? We would be happy to carry out a competitive analysis of your products and services, the results of which you can receive exclusively.

A service from
Vogel Research

As a service provider for B2B market research, Vogel Research provides well-founded answers to business questions. The aim of the market research experts is to combine methodological expertise with entrepreneurial thinking and thus provide clients with concrete recommendations for action. Via the Vogel Communications Group's specialist media and its own online panel, Vogel Research ensures direct access to B2B target groups and offers a broad portfolio of solutions for individual customer needs.