Then you should think about creating a whitepaper. Whitepapers are a classic in content marketing and are particularly suitable for preparing products and services in need of explanation for specific target groups and for conveying specialist knowledge. You can also perfectly present product data in the form of whitepapers with appealing graphics and specifications. The goal of a whitepaper is to give prospects an answer to their problem without being too promotional. Whitepapers are usually offered in exchange for registration and thus ensure relevant sales leads.
- up to 2,000 words (14,000 characters)
- up to 3,000 words (21,000 characters)
- up to 4,000 words (28,000 characters)
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