LinkedIn Beginner Workshop

LinkedIn Beginner Workshop — LinkedIn as an Effective Sales Tool

This workshop provides you with concise insights and helps you get started. We’ll cover the basics of social selling, data-driven insights, and practical first steps to help you structure and prioritize your LinkedIn activities.

What you'll gain: guidance and inspiration

• A clear overview of opportunities, priorities, and initial steps
• Concrete ideas for getting started with company and personal accounts
• A systematic acquisition framework as a basis for further development
• A solid foundation for social selling and follow-up activities

Our approach: interactive, up-to-date, concise

• An Overview of Changes to the LinkedIn Algorithm Since January 2026
• Evidence-Based Recommendations for Optimizing Business and Personal Accounts (Overview & Best Practices)
• Topics: Network Strategy & Relationship Management, Campaigns & Ads, Nurturing Journey, Toolset & Automation

Concrete result: practical recommendations for getting started

• Practical steps for optimizing profiles, content, and initial campaigns
• A structured lead generation framework and a nurturing approach as a starting point
• List of recommendations for next steps and potential follow-up workshops

An offer from Vogel Corporate Solutions - a company of Vogel Communications Group.

Can't find the right workshop for you? Check out all our workshops here.

Our tip: For a more in-depth social selling implementation, we recommend our specialized social selling workshop.