ETMM: Audience Targeting More attention for your company
Extend your reach:
Reach our readers online outside of our trade portal. With audience targeting, you can reach our readers not only in the online topic channel of the trade magazine but also in their Facebook timeline and in the Google Display network on relevant news pages.
This is how audience targeting works:
Our reader shows interest in a topic on a specialist portal in the industry, IT or automotive environment. For this topic, the reader is marked by us in the background.
The relevant user is now shown your banner in the booked topic channel, in his Facebook timeline and on the partner pages of the Google Display Network. As soon as it is clear which of the three channels is more successful, the booked ad impressions are increasingly delivered there.
- Increased brand awareness through repeated addressing via different touchpoints
- Cross-device playout
- Low wastage, as only users with an interest in a particular topic are addressed.
- Great potential for new customers
- Performance Boost - we optimize the campaign and deliver increased ad impressions in the most successful channel.
- Reporting by campaign duration
Formats Banner package consisting of Leaderboard, Skyscraper, Content Ad and Facebook Ad.
Minimum booking volume 30,000 ad impressions
This is how you reach exactly your target group! We would be happy to check whether your desired reach can be realized without a damagingly high contact frequency.