SUBJECT: Bodywork

Bodywork: Repair & Painting

Bodywork and maintenance technology are among the most economically important areas in the automotive workshop. Workshops thus create a basis for operating a profitable accident repair business. The 7th new edition of the standard work is dedicated to the topic of maintenance along the entire value chain: from the basics of body repair to the calculation of accident damage to passenger cars and the corresponding materials science to workplace design and tool use. The topics are illustrated using numerous practical examples.

Your benefit:

What you can expect in the book, which classic and digital insertion options we offer and how you can use the book for lead generation, you can find out here.

Targeting

With an insertion in the book, you can reach professionals directly and without wastage, who will be making purchasing and investment decisions in the foreseeable future on the basis of their position.

Target groups are:

• Specialized workshops in the automotive industry
• Repair service provider
• Master student
• Hobbyists

Digital reach

The book is published as a print and e-book edition. The e-book is not only distributed via Vogel Fachbuch and online retailers such as Amazon, but also reaches the digital libraries of universities, (technical) colleges and corporate customers. Library sales increase the book's reach by a factor of three.

Active media use

Through concentrated reading, recipients actively perceive your marketing message and develop an intense awareness of your brand.

Credibility

In printed form, specialist information is a sign of seriousness and longevity. That is why many readers prefer the book as a credible guide.

Employer Branding

Vogel Specialist books are used in practice and teaching. With an advertisement, you position yourself as an attractive employer for subject matter experts of today and tomorrow.

Sustainable communication 

After the first reading, technical books often serve as reference works. Your marketing message is repeatedly viewed in a specialist context and pays lasting dividends for your communication goals.