Status quo analysis
Have your digital touchpoints analyzed!
In our analysis projects, we adapt our approach to the pre-defined goals and the respective initial situation. Our analyses are always individual "tailor-made" and tailored to your case. Each individual concept area of your communication and marketing strategy is considered and analyzed separately.
The services of the "Status Quo Analysis" at a glance:
Procedure and contents
Kick-Off-Call (approx. 1h online conference) In a one-hour online kick-off, the goals of the status quo analysis will be determined, taking into account your initial situation. The focus will also be determined in the joint kick-off with the help of a questionnaire.You can choose from the following concept areas, which will be focused in your touchpoint analysis:
- Target Group/Markets
- Content
- SEO
- Leads & Conversion
- User Experience
- Technology & Design, Branding, Usability
- Range
- Measuring success
In addition to your digital communication channels, we can analyze your previous trade fair visits, events and their visitor structure.
Competitor Analysis
- The following company documents are required for the analysis:
- Digital Status Quo/Market Awareness
- Website Usability
- Online Appearances
Result Presentation/Output
- Presentation of the analysis findings (approx. 2h online conference)
- Submission of a comprehensive presentation of the results including a roadmap based on the resulting recommendations for action