IP-Insider: Lead product: Create new customer potential with lead generation

Whether account-based marketing, marketing qualified leads, sales qualified leads or target group restrictions - we analyze your goals in a personal meeting and find out which lead product is right for you. Together we will develop the perfect lead strategy for your company.

Which formats are suitable for lead generation?
Choose between a Whitepaper or one by specialist authors moderated webinar. You don't have your own material or prefer other formats for lead generation? We would be happy to advise you and support you in creating your content.

How does a lead campaign work?
In the first step, your personal campaign manager carries out a success check and then publishes your content format on one of our specialist portals. During the campaign period of three months, accompanying advertising measures are implemented to draw the attention of the target group to your topic. The content advertised in the campaign is only accessible to the user after registration - in compliance with GDPR, of course. The lead is then available for you in our Customer Center.

Your benefit:

• New customer potential through contactable prospects
• Every lead goes through a qualification process so that we can ensure the high quality lead information
• All leads have a valid consent form
• Leads can be retrieved via our Customer Centre in compliance with the DSGVO
• Your personal campaign manager ensures the success of the campaign for the entire duration of 3 months

Find out more about how you can generate leads via specialist portals at https://shop.vogel.de/pages/lead-generation-in-specialist-portals