B2B Content Compass

B2B Content Compass - Data-based topic identification and evaluation

The B2B Content Compass is a data-based tool that supports B2B companies in finding and evaluating topics for their content. It helps you to identify and evaluate relevant topics in your niche - based on sound data analyses and a standardized scoring system.

Step 1: Kick-off call (0.5 - 1h)

• Briefing form (will be sent to you before the kick-off and completed by you)
• Definition of objectives and subject matter
• Project and milestone planning
• Handover of materials and accesses
• Coordination of the topic briefing

Step 2: Development of your individual B2B content compass - this includes:

• Sorting of topic perspectives (qualitative topic analysis)
• Deepening the perspectives incl. keyword analysis and competition analysis
• Evaluation of topic potential using a scoring system
• Developing story ideas with the help of AI

Result: B2B Content Compass tailored to you in the form of a presentation, presentation of your B2B Content Compass in an online meeting including topic scoring, recommendations for action and next steps