B2B market research
Small target groups, clear decisions.
Only when respondents are actually part of the relevant professional target group can reliable insights be generated.
This is exactly where we come in: Through our established media brands and our own online panel, we reach specialized communities and real decision-makers directly in their professional environments.
This is how you gain insights that are not only methodologically sound but also help you make informed decisions.
Our Research Solutions
Find the right product from the categories Print, Digital, Agency and Events
Communication data
Brand Information
Market data
Company Information
Target audience data
Proven quality
Member of the Professional Association of German Market and Social Researchers (e.V.)
Our subsidiary, Vogel Solutions – B2B Market Research, is a member of the professional association. This allows us to guarantee research that meets the highest industry standards—transparent, GDPR-compliant, and reliable.
Quantitative surveys
We guide you through the entire process—from defining objectives and developing questionnaires, to distributing them to our target audiences, and finally interpreting the results and deriving concrete recommendations for your management:
- Online surveys
- Telephone surveys
- On-site surveys
- Panel surveys
Qualitative surveys
Qualitative surveys are a key tool for gaining in-depth insights into the attitudes, motivations, and decision-making processes of your target audience. Here is our methodological approach:
- In-depth interviews with selected participants from our panel pools or from your network
- Facilitated focus groups
Secondary research
Secondary research helps identify trends and make forecasts. We use the following data for this purpose:
- Analysis of internal data such as CRM, customer reviews and satisfaction surveys, or key performance indicators
- Analysis of external data such as market studies, industry reports, public statistics, and forecasts
Why is market research particularly exciting in niche industries?
Dr. Bettina Kriegl
Head of B2B Market Research | Vogel Corporate Solutions
Do you want to finally make sense of the data jungle?
Let’s take a look.
Phone:
E-Mail:
Max Stern
Director of Commercial Operations
