Copy tests are an important tool for companies that want to improve and optimize their advertising. They offer the opportunity to test the effectiveness of ads and incorporate the results into the planning of future campaigns.

We regularly carry out copy tests in certain Issues of our trade journals. All advertisements with a format of 1/3 page, 1/2 page, junior page and 1/1 page are taken into account. The results of these surveys provide important information on how well the advertisements are received by readers and whether they achieve the desired objectives.

In particular, you receive information about the level of awareness of the company as well as the attention and comprehensibility of the advertisement.

Customers who have placed an ad in the 1/1 page format also receive an individual ad profile. These profile values provide even more detailed information about the readers and their preferences and can be helpful when planning future advertising campaigns.