Copy tests are an important tool for companies that want to improve and optimize their advertising. They offer the opportunity to test the effectiveness of ads and incorporate the results into the planning of future campaigns.

We regularly conduct copy tests in certain Issues of our trade journals. These tests include all ads in the following formats: 1/3 page, 1/2 page, junior page, and 1/1 page. The results of these surveys provide insights into whether readers notice and understand the ads and their elements.

Customers who have placed an ad in the 1/1 page format also receive an individual ad profile. These profile values provide even more detailed information about the readers and their preferences and can be helpful when planning future advertising campaigns.