B2B content marketing

Strategic content marketing for B2B

Make content the heart of your marketing strategy and score points with your customers with relevant content along the entire customer journey. Thanks to the collaboration between our specialist editorial teams and marketing experts, we create search engine-optimized content with depth of content and formats that inspire your target group.

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How to make your B2B content marketing a success

We accompany you on the way to your successful content marketing strategy: from persona development and analysis of your touchpoints and channels to the creation of a targeted content strategy, search engine optimization and distribution via all relevant channels.

Content marketing strategy: customer centricity
is King

The basis for your individual content marketing strategy is your persona, which we develop together in a workshop. We then develop your target group approach, formats and channels as well as initial campaign ideas, e.g. with the help of AI-supported topic identification via the B2B Content Compass.

Content creation: marketing expertise + industry know-how

Creating high-quality, search engine-optimized content for complex B2B topics is no easy task. It's a good thing that you can rely on the marketing expertise of our agencies and the industry know-how of our specialist editorial teams when creating your content. Together, we create texts and content formats with real added value that will inspire your target group.

Content seeding:
Reach your target group with us

Together, we check which channels your target group really uses and which touchpoints along the customer journey are particularly relevant and target your content accordingly. Thanks to the close cooperation with the industry experts from our specialist editorial teams, we know which channels your target group prefers and also draw on the reach of our specialist media.

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Are you already convincing with your content? Do the check!

Content Expert Check

Individual request
Data-based topic identification and evaluation

B2B Content Compass

Why we are unbeatable

We combine the best of the specialist media and agency worlds: our specialist editors speak the language of your target group, our specialist media and events offer you direct access to your target industries and our agencies make your marketing measurably more successful!

A service from
Vogel Corporate Solutions

The B2B consulting and marketing agency takes a holistic approach to corporate communication. Since 2010, Vogel Corporate Solutions has been supporting well-known B2B companies in transforming their marketing and communication and making them more customer-centric, digital and measurably more successful. True to its credo "Creating Industry Relationships", the agency builds customer relationships - from the first touchpoint to the lead to the existing customer. The approximately 50 employees work with clients from all B2B sectors.