Make content the heart of your marketing strategy and impress your customers with relevant content throughout the entire customer journey. Thanks to the collaboration between our specialist editorial teams and marketing experts, we create search engine optimized content for you with depth and formats that will inspire your target group.
We accompany you on the way to your successful content marketing strategy: from persona development and analysis of your touchpoints and channels to the creation of a targeted content strategy to search engine optimization and distribution across all relevant channels.
Content Marketing Strategy: Customer Centricity
is King
The basis for your individual content marketing strategy is your persona, which we develop together in a workshop. We then develop your target group approach, formats and channels as well as initial campaign ideas, e.g. with the help of AI-supported topic finding via the B2B Content Compass.
Content creation: marketing expertise + industry know-how
Creating high-quality, search engine optimized content for complex B2B topics is not that easy. It's good that you can rely on the marketing expertise of our agencies and the industry know-how of our specialist editorial staff when creating your content. Together we create texts and content formats with real added value that will inspire your target group.
Content Seeding: With us you can reach your target group
Together we check which channels your target group really uses and which touchpoints along the customer journey are particularly relevant and control your content in a targeted manner. Thanks to the close cooperation with the industry experts from our specialist editorial departments, we know which channels your target group prefers and also draw on the reach of our specialist media.
We combine the best of the specialist media and agency worlds: our specialist editors speak the language of your target group, our specialist media and events offer you direct access to your target industries and our agencies make your marketing measurably more successful!
The B2B consulting and marketing agency thinks about corporate communication holistically. Since 2010, Vogel Corporate Solutions helps well-known B2B companies transform their marketing and communication and make them more customer-centric, digital and measurably more successful. True to its credo "Creating Industry Relationships", the agency builds customer relationships - from the first touchpoint to the lead and existing customer. The approximately 50 employees work with customers from all B2B industries.
