brand awareness
Are customers already coming to you, or are you still just promoting products?
Strong brands sell solutions, not products. Does your target audience already know what your brand stands for?
In the age of agentic buying assistants and ChatGPT, your products’ unique selling points (USPs) are important for getting noticed, but ultimately, it’s the brand that determines which manufacturer customers choose.
With our portfolio, you can boost your brand awareness and position yourself as a leader in expertise and innovation.
In the age of agentic buying assistants and ChatGPT, your products’ unique selling points (USPs) are important for getting noticed, but ultimately, it’s the brand that determines which manufacturer customers choose.
With our portfolio, you can boost your brand awareness and position yourself as a leader in expertise and innovation.
Our trade media products to help you build your brand
Find the right product from the categories Print, Digital, Agency and Events
Awards
Your brand as an award winner—with the Best of Industry Award, the ElectroTEC 先锋奖 , and the automation app award, we provide companies with a platform to showcase their innovations and creative ideas.
Innovators portrait
Do you want to stand out from the competition as an innovator? Showcase your disruptive ideas in our trade publications. You’ll have five pages of exclusive coverage all to yourself.
(Online) Advertorials
With native advertising, you can reach your audience precisely when they’re most interested in a particular topic. We’ll run the accompanying campaign across multiple media channels to reach your target audience.
Advertisements
Share your brand message on our online portals or in print in our magazines.
Trade fairs
With the trade show packages from our industry portals, you can extend your presence before, during, and after the trade show. This ensures your brand maintains a lasting presence in the context of the event.
Specialist congresses
Our trade conferences offer exhibitors and sponsors a unique opportunity to build brand awareness. This ensures that your brand is already familiar to attendees before they make purchasing decisions.
Company Profiles
Company profiles on our media brands will quickly establish you as a key player in the industry. Our company profiles are optimized for the latest search engine algorithms, which can also help boost your AIO reach.
Not sure where to take your brand?
The Vogel Group offers a wide range of agency services. With three specialized agencies, we have tailored our services to your needs and will guide you every step of the way—from consultation to implementation—until your goals are achieved.
Brand Consulting
Our agency, Vogel Solutions, is your trusted partner for brand development and positioning consulting. We build strength through:
- Brand Research & Image Analysis (BVM-accredited)
- Brand and Positioning Consulting
- Corporate LinkedIn
- Corporate Identity
- Corporate Publishing - Company Magazines
- Website Development
public relations
Our agency, schoesslers, is the leading agency for B2B PR. What we offer you:
- C-Level Positioning in the Media and on LinkedIn
- Media Reputation Management for Brand Image Management
- Media Training for C-Level Executives
Think big—think global
Within our portfolio,eviom serves as the direct partner for our international media brands. Here’s how you can achieve international success:
- WeChat & International Social Media Account Setup
Our Own Reference Books
Publishing your own textbook is a great way to showcase your innovation. This way, you can reach students as well as development managers.
High relevance: You reach decision-makers while they are researching options before making an investment. Comprehensive Support: Assistance with choosing a topic and writing. No hassle for you: We handle printing and distribution to retailers.
Your ad in relevant reference books
Reference books are opened time and again and passed on to colleagues, and your message is there every time. Starting at €980, you can place an ad or case study in relevant reference books. You’re billed based on the number of copies sold.
Predictable Reach: You pay for books sold. Flexible Scheduling: Your ad can appear at any time. Relevant Industry Sector: You reach specialists and executives directly as they make their investment decisions.
How well is your website performing?
Our Website Product Package
RESEARCH & WEBSITE USER EXPERIENCE
5000 €
- Website Tree Testing (Navigation Structure)
- UC/UI Website Check
How do successful brands operate today?
Yesterday's digital marketing strategies won't work tomorrow. Companies need to rethink their approach now in order to remain visible and relevant in the future. Now is the best time to switch to a dual communication strategy for both people and agents.
Kathi Krimmer
Chief Innovation Officer | Vogel Solutions Würzburg
In the B2B sector, brand awareness isn’t built through corporate communications alone.
It arises when the people behind the companies become visible and build trust. After all, ultimately, target audiences don’t follow brands—they follow credible voices.
Lucas Neurauter
Chief Growth Officer | schoesslers
Are you looking for a brand that speaks volumes? Let’s talk about it.
Phone:
E-Mail:
Max Stern
Director of Commercial Operations
