Foresight instead of flying blind
With target group knowledge for forward-looking marketing planning 2023
As the year draws to a close, do you know which marketing disciplines to focus on in 2023? And how do you use your budget efficiently to maximize your marketing success in the new year?
Lay the foundation for your marketing planning with a detailed analysis of your touchpoints! With the target group knowledge of our specialist editorial teams and the marketing expertise of our agencies, we support you in this.
Lay the foundation for your marketing planning with a detailed analysis of your touchpoints! With the target group knowledge of our specialist editorial teams and the marketing expertise of our agencies, we support you in this.
How to plan your marketing activities with foresight
Take a close look at your digital touchpoints and channels with a detailed analysis. In this way, you will uncover areas of action, learn which touchpoints you need to optimize for your target group and know how to optimally use your marketing budget in 2023.
Uncover strengths and weaknesses
A detailed analysis of your company's online and offline channels is a good basis for uncovering strengths and weaknesses. Based on the analysis results, you know where there is a need for optimization.
Perform Competitor Analysis
In order to think outside the box, the online presence of your competitors in the market must also be analyzed. This will help you find out how to stay one step ahead of your competition with your digital touchpoints.
Develop a roadmap for your marketing
The analysis uncovers specific fields of action from which we derive recommendations for action for your marketing. On this basis, we work together to develop a marketing roadmap for the coming year.
You know your core business, we know your target group
Our specialist editors know your target group and its challenges. The marketing experts from our agencies draw on this industry knowledge for their individual status quo analysis. In this way, we are able to look at your touchpoints from the point of view of specialists from your target industries.
You know your core business, we know your target group
Find the right product from the categories Print, Digital, Agency and Events
Ute Drescher
Editor-in-Chief konstruktionspraxis
Benedikt Hofmann
Chief editor
MM MaschinenMarkt
MM MaschinenMarkt
Marc Platthaus
Chief editor
LABORPRAXIS
LABORPRAXIS
Tina Schäfer
Managing director
Vogel Corporate Solutions GmbH
Vogel Corporate Solutions GmbH
Have your digital touchpoints analyzed
1. Kick Off
In the one-hour online kick-off, the goals of the status quo analysis will be determined, taking into account your initial situation. The focus will be determined with the help of a questionnaire in the joint kick-off.
You can choose from the following concept fields:
You can choose from the following concept fields:
- Target Group/Markets
- Content
- SEO
- Leads & Conversion
- User Experience
- Technology & Design, Branding, Usability
- Range
- Measuring success
2. Analysis of your touchpoints
Based on the concept fields you have selected, your touchpoints will be analyzed. In addition to your digital communication channels, your previous trade fair visits, events and their visitor structure can be analyzed. The recommendations for action developed for this purpose will help you to optimize the reach and goals of your previous trade fair visits.
3. Competitor analysis
We prepare a brief analysis of the three competing companies you have defined with regard to:
- Market Awareness
- Website Usability
- Online Presence
4. Presentation of results
In a two-hour online conference, we will present the detailed results from the analysis of your touchpoints and the competitor analysis as well as the resulting recommendations for action.
5. Roadmap
We help you to focus on the essential recommendations for further processing and record them in a roadmap.
