Farsightedness instead of flying blind
With target group knowledge for forward-looking marketing planning 2023
As the year draws to a close, do you know which marketing disciplines you should focus on in 2023? And how do you use your budget efficiently to maximize your marketing success in the new year?
Lay the foundation for your marketing planning with a detailed analysis of your touchpoints! We can support you with the target group knowledge of our specialist editorial teams and the marketing expertise of our agencies.
Lay the foundation for your marketing planning with a detailed analysis of your touchpoints! We can support you with the target group knowledge of our specialist editorial teams and the marketing expertise of our agencies.
How to plan your marketing measures with foresight
Take a close look at your digital touchpoints and channels with a detailed analysis. This will help you uncover areas for action, find out which touchpoints you need to optimize for your target group and know how to make the best use of your marketing budget in 2023.
Uncover strengths and weaknesses
A detailed analysis of your company's online and offline channels is a good basis for identifying strengths and weaknesses. Based on the results of the analysis, you will know where there is a need for optimization.
Carry out a competitor analysis
To think outside the box, you also need to analyze the online presence of your competitors in the market. This will help you find out how you can stay one step ahead of your competitors with your digital touchpoints.
Develop a roadmap for your marketing
The analysis reveals specific fields of action from which we derive recommendations for your marketing. On this basis, we work together to develop a marketing roadmap for the coming year.
You know your core business, we know your target group
Our specialist editorial teams know your target group and the challenges they face. The marketing experts from our agencies draw on this industry knowledge for your individual status quo analysis. This enables us to view your touchpoints from the perspective of specialists from your target industries.
You know your core business, we know your target group
Find the right product from the categories Print, Digital, Agency and Events
Ute Drescher
Editor-in-chief konstruktionspraxis
Benedikt Hofmann
Editor-in-Chief
MM MaschinenMarkt
MM MaschinenMarkt
Marc Platthaus
Editor-in-chief
LABORPRAXIS
LABORPRAXIS
Tina Schäfer
Managing Director
Vogel Corporate Solutions GmbH
Vogel Corporate Solutions GmbH
Have your digital touchpoints analyzed
1st Kick Off
In the one-hour online kick-off, the objectives of the status quo analysis are defined, taking into account your initial situation. The focus is determined with the help of a questionnaire in the joint kick-off.
You can choose from the following concept fields:
You can choose from the following concept fields:
- Target group/markets
- Content
- SEO
- Leads & Conversion
- User Experience
- Technology & Design, Branding, Usability
- reach
- Performance measurement
2. analysis of your touchpoints
Your touchpoints are analyzed based on the concept fields you have selected. In addition to your digital communication channels, your previous trade fair visits, events and their visitor structure can also be analyzed. The resulting recommendations for action will help you to optimize the reach and objectives of your previous trade fair visits.
3. competitor analysis
We prepare a brief analysis of the three competing companies you have specified:
- Market awareness
- Website usability
- Online presence
4. presentation of the results
In a two-hour online conference, we present the detailed results from the analysis of your touchpoints and the competitor analysis as well as the resulting recommendations for action.
5. roadmap
We help you to focus on the key recommendations for further action and record these in a roadmap.
