Status quo analysis
Have your digital touchpoints analyzed!
In our analysis projects, we adapt our approach to the previously defined objectives and the respective initial situation. Our analyses are always individually "customized" and tailored to your case. Each individual concept area of your communication and marketing strategy is considered and analyzed separately.
The services of the "Status Quo Analysis" at a glance:
process and content
Kick-off call (approx. 1h online conference) In a one-hour online kick-off, the objectives of the status quo analysis are defined, taking into account your initial situation. The focus is also determined in the joint kick-off with the help of a questionnaire.You can choose from the following concept fields to focus on in your touchpoint analysis:
- Target group/markets
- Content
- SEO
- Leads & Conversion
- User Experience
- Technology & Design, Branding, Usability
- reach
- Performance measurement
In addition to your digital communication channels, we can analyze your previous trade fair visits, events and their visitor structure.
Competitor analysis
- The following company documents are required for the analysis:
- Digital status quo/market awareness
- Website usability
- Online presence
Presentation of results/output
- Presentation of the analysis findings (approx. 2h online conference)
- Sending a comprehensive presentation of the results including a roadmap based on the resulting recommendations for action