Product visibility
Present solutions instead of USPs
Our guiding principle for successful brand communication: Product details are not marketing!
There’s no question that product details and USPs are an important part of the buying journey. (Technical) buyers, developers, and engineers need this information. But: A product only sells when it solves a real problem for users.
With our portfolio, you bring not just the USPs to market, but the story that really matters.
There’s no question that product details and USPs are an important part of the buying journey. (Technical) buyers, developers, and engineers need this information. But: A product only sells when it solves a real problem for users.
With our portfolio, you bring not just the USPs to market, but the story that really matters.
Our trade media products to boost your product visibility
Find the right product from the categories Print, Digital, Agency and Events
Thematic partnerships
Position yourself where solutions are being discussed. Through our thematic partnerships, you can showcase your company exactly where people are looking for solutions and innovations.
Service Provider Overviews
Some of our media brands, such as Automobil Industrie DeviceMed buying guides and directories of service providers. List your business and be found directly by your target audience and (technical) buyers.
Regional trade shows / Factory tours
Our in-house regional trade shows and factory tours bring your products right to your customers. Showcase your products up close and personal.
Lead Campaigns
With our specialized media, you can run targeted lead generation campaigns. Present solutions to your target audience through white papers or webinars.
Trade Show Communications
Are you showcasing your latest product at the leading trade show? Fantastic! Use our trade show products to let your target audience know what to expect at your booth.
social targeting
With social targeting, you can use retargeting to specifically target readers of our specialist media on LinkedIn. This way, you can reach key B2B target groups with specific topic interests, position your products and solutions precisely, and minimize wastage.
Advertisements
In addition to our online ads, take advantage of the opportunity to place print ads in our magazines. That way, your product will soon be right on your customers’ desks.
Newsletter
Want to drive traffic directly to your product campaign page or product page? Use our newsletter ads and get people excited for more!
Guided Tours
Some of our media brands offer guided tours at leading industry trade shows, such as analytica. Make your booth the highlight of the tour.
Want to do more than just showcase your products—put them in the spotlight?
The Vogel Group offers a wide range of agency services. With three specialized agencies, we have tailored our services to your needs and will guide you every step of the way—from consultation to implementation—until your goals are achieved.
Product Marketing
Our agency, Vogel Solutions, guidesyou every step of the way—from the initial concept of a product to its final presentation. The following steps are key to this process:
- Market and Target Audience Research for Product Development or Market Launch (BVM-accredited)
- Development of product launch campaigns & trade show concepts
- SEO / AIO for Your Existing Products
- Development of B2B stores and websites, including hosting and maintenance
- Website Hosting and Maintenance
- Website Testing by Our Market Research Team Using Scientifically Validated Methods
- Product Videos & Motion Design
Public Audience
Our agency, schoesslers, is the leading agency for B2B PR. What we offer you:
- One-time media campaign for product launches
- Advice on how to handle sensitive communication in the event of delivery delays, product recalls, or product complaints
Think big—think global
Our agency, eviom, is the direct partner of our international media brands. How you too can achieve international success:
- International SEO/GEO
- Exclusive partnership with Alibaba for international product visibility
- International Campaigns Accompanying Trade Shows
How do you actually give products their own story?
Effective product communication doesn't show everything, but only what matters most—presented clearly and concisely, so that the added value is immediately apparent.
Frederick Bren d’Amour
Head of Experience Design | Vogel Solutions
Let’s talk so that your products can reach your target audiences soon.
Phone:
E-Mail:
Max Stern
Director of Commercial Operations
