B2B lead generation
Generate B2B leads that inspire your sales team
Lead generation is both a core task and a challenge for many marketing teams in industry. This is because it often involves addressing a small and hard-to-reach target group with relevant content in order to generate new contacts for sales. With the target group access of our specialist media, we can help you: Generate GDPR-compliant leads from over 14 industries in the areas of automotive, industry, IT and marketing.
How B2B lead generation works via specialist media
With high-quality content , such as a white paper or webinar, you can position yourself as a solution provider and convince your target group of your expertise with helpful and useful content. At the same time, you receive contact information from interested specialists and decision-makers from your target industries.
lead magnet
Your content will be published on selected specialist portals. During the campaign period, accompanying advertising measures will be implemented to draw the target group's attention to your topic. This is how we ensure the success of your campaign.
data collection
Interested users must register to view your content - this is done in accordance with the GDPR. You decide which user data is requested by choosing your package. Depending on the topic, we also provide an individual lead guarantee in advance.
handover of leads
You will receive the contact details of the registered users who were interested in your content. Your leads will be available to you in our Customer Center after the campaign has ended. The scope and amount of data delivered varies depending on the package you choose.
Your options for B2B lead generation
Which lead generation method is right for you depends on your target group, your capacities and your lead quality requirements. Choose from four options:
Why we are unbeatable
We combine the best of the specialist media and agency worlds: our specialist editors speak the language of your target group, our specialist media and events offer you direct access to your target industries and our agencies make your marketing measurably more successful!
