B2B lead generation

Generate B2B leads that inspire your sales team

Lead generation is both a core task and a challenge for many marketing teams in the industry. This is because it is often necessary to address a small and hard-to-reach target group with relevant content in order to generate new contacts for sales. With the target group access of our specialist media, we can help you: Generate GDPR-compliant leads from over 14 sectors in the automotive, industry, IT and marketing sectors.

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How B2B lead generation via trade media works

With high-quality content, such as a white paper or webinar, you can position yourself as a solution provider and convince your target group of your expertise with helpful and useful content. At the same time, you will receive contact information from interested specialists and decision-makers from your target industries.

Lead magnet

Your content is published on selected specialist portals. During the campaign period, accompanying advertising measures are implemented to draw the attention of the target group to your topic. This is how we ensure the success of your campaign.

Data collection

Interested users must register in order to view your content - this is done in compliance with the GDPR. You decide which user data is requested by selecting your package. Depending on the topic, we also issue an individual lead guarantee in advance.

Handover of the leads

You receive the contact details of the registered users who were interested in your content. Your leads will be available for you in our Customer Center once the campaign has been completed. The scope and amount of data supplied varies depending on the package selected.

Why we are unbeatable

We combine the best of the specialist media and agency worlds: our specialist editors speak the language of your target group, our specialist media and events offer you direct access to your target industries and our agencies make your marketing measurably more successful!

A service provided by the specialist media of the Vogel Communications Group

The specialist media and specialist congresses of the Vogel Communications Group reach specialists and decision-makers in over 14 sectors from the automotive, industry, IT and marketing sectors. More than 500 editors and market experts provide professional journalistic coverage of specialist and industry topics - high quality and deeply rooted in the sectors.