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Elisabeth Ziener
Senior Marketing Manager | Vogel Communications Group

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Digital communication of the future - Whats next?

"What is most important for good marketing? Strategy! Without a well thought-out and targeted strategy, even the most creative campaign is ineffective."
Katharina Krimmer
Director & Member of the Executive Board | Vogel Corporate Solutions

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Keine Strategie ohne Daten, keine Daten ohne Strategie: Der Weg zu mehr Wachstum durch 100 % Kundenorientierung

"By better understanding their target groups, companies can improve their market position and add emotional value to their messages."
Dr. Bettina Kriegl 
Head of B2B Market Research | Vogel Corporate Solutions

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Strategisches Content Marketing: Treiber für den Unternehmenserfolg

"Strategische Daten zu Zielgruppen und deren Bedürfnissen sind die Basis für Content, der nicht nur gefällt sondern auch bewegt."
Dr. Bettina Kriegl
Head of B2B Market Research | Vogel Corporate Solutions
"Editorially prepared content with high information content is the key to successful B2B lead generation."
Sebastian Human
Head of Content Services | Vogel Corporate Solutions

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Erfolgreiche B2B Websites: Zukunftsstrategien und aktuelle Erfolgsfaktoren

"Clear and appealing headings, joy of use and intuitive navigation turn your website into a lead machine."
Katharina Krimmer
Director & Member of the Executive Board | Vogel Corporate Solutions

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Social media - sales, leads, is it still worth it?

"A successful ad is usually based on three pillars: tracking, messaging and targeting. It is also essential to know your audience. Target group knowledge wins!"
Miriam Christof
Head of Operations | Vogel Corporate Solutions

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Web, Social, Messe: So verzahnen Sie internationale Marketingkanäle wirkungsvoll

"Der deutschsprachige Mittelstand lebt vom Auslandsgeschäft. Doch die geo- und wirtschaftspolitischen Veränderungen, zunehmende Lokalisierungstendenzen und der wachsende Wettbewerbsdruck aus China machen den internationalen Markterfolg komplexer denn je."
Gerd Kielburger
Director International Business & Strategy | Vogel Communications Group

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Employer Branding: Ihr strategischer Wettbewerbsvorteil auf dem Talentmarkt

"Do you know what you stand for as an employer and exactly which employees you are looking for?" Teams that have answered this question for themselves don't have to deal with generations, as they are also known."
Stephanie Krüger
Head of Talent Acquisition | HRtbeat

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Sorry Sales - it won't work without PR!

"You can be number one with your product or service - but if nobody knows you, nobody will buy."
Lucas Neurauter
Chief Growth Manager | schoesslers

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Annika Schlosser

Director Sales

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