persona development

We work out your target group using personas!

• We research market information on the target group, use our specialist editorial teams as market experts, speak to important stakeholders from your company and conduct a customer survey.
• Based on the analysis and data, we develop detailed personas in a workshop. For each persona, a journey map and communication goals related to the persona are developed. The focus of the development and the workshop is on defining the empathy and customer journey maps.
• Creation of handbook and guideline for each persona
• Price is valid for a maximum of 3 personas