Persona development

We work out your target group using personas!

• We research market information on the target group, use our specialist editorial teams as market experts, talk to key stakeholders from your company and conduct a customer survey.
• Based on the analysis and the data, we develop detailed personas in a workshop. A journey map and communication goals are developed for each persona in relation to the persona. The focus of the development and the workshop is on defining the empathy and customer journey maps.
• Creation of handbook and guideline for each persona
• Price applies to a maximum of 3 personas