LinkedIn Consulting
Social media strategy consulting and individual learning workshops
Procedure:
- Kick-off call to coordinate the content (approx. 30 min.)
- Analysis and preparation for the online sessions: We conduct different online sessions depending on the requirements, topic and objectives. (e.g. training, workshop, shoulder checks, consulting sessions, coaching on the job)
- Implementation of online workshops and individual consulting: The implementation is developed individually for you and can be adapted during the project.
- Follow-up after each workshop and at the end of a contingent: sending the workshop summary, recommendations for action and templates
Possible contents of individual strategy consulting:
- Analysis of previous social media activities
- Joint definition of KPIs for the channels, campaigns and their monitoring
- Advice on developing a platform and content strategy for each channel
- Guideline ideas and development of post types
- Development of a hashtag and tagging strategy
- Development of quick wins and recommendations for action
- Initial approaches for the social media roadmap and guideline
- Development of an individual thought leadership strategy via LinkedIn
Possible contents of learning sessions:
- Tips on the algorithm for each social media channel
- Do's and don'ts for company profiles
- The interaction of company and employee profiles
- Focus on employee profiles: explanation of which areas can be used for what, what a profile needs as a minimum and what "account maintenance" ideally looks like.
- KPIs and analyses for social media channels
- First tips on expert positioning, personal branding and thought leadership
Further topics on request
We conduct different online sessions depending on the requirements, topic and objectives. (e.g. training, workshop, shoulder checks, consulting sessions, coaching on the job) Online sessions are conducted digitally. Time by arrangement.
Investment: EUR 6,500
(approx. 30h consulting incl. preparation and follow-up of workshops, use of a collaboration tool, provision of documentation and recap) excl. other external costs such as travel expenses, licenses