Automobil Industrie: Lead Nurturing to SQL

Add-on: Lead Nurturing to SQL

Due to a lack of capacity or experience, many of our B2B customers are looking for sales-qualified leads. With our lead campaigns (Dossier, Lead Campaign, Lead Solution), we generate qualified marketing-qualified leads for you through white papers and webinars. This add-on can be used in conjunction with your lead campaign to convert the generated MQLs into SQLs.

What is the basis of lead nurturing?

As a starting point, we need a lead campaign (e.g., Dossier Sponsoring, Lead Campaign, Lead Solution) that is being or has been conducted by the Vogel Group. The MQLs generated from this campaign are re-engaged through this add-on to further qualify them as SQLs.

How does lead nurturing work?

Nurturing is achieved in three stages:

Stage 1: Initial Lead Campaign
Step 2: Lead Nurturing from MQL to SQL:

• Qualifying up to 100 MQLs from your initial lead campaign
• As the organizers of the lead campaign and a familiar face to customers, we call the leads on behalf of Vogel Group
• You can choose which goal the nurturing campaign should pursue:
  
  • A) Qualification based on BANT criteria (Budget, Authority, Need, Time) = 4 questions (Is the lead interested? If so, when do they plan to make a purchase? Does the lead have decision-making authority, or are they preparing the decision? If not, why not?)
  • B) Scheduling an appointment with your sales representative (e.g., a link to a calendar that you provide to us)
  • Includes 3 call attempts and an informational email if we cannot reach you
  
  
  Step 3: Evaluating and Sending the Results
  
  You will receive an Excel file containing all leads, including an analysis of the conversations
  
  Your benefit:
  
  
  • Time savings in the lead qualification process
  • Leverage our experience and capabilities in lead nurturing
  • Trust factor: The lead is familiar with Vogel Group and the relevant trade publication. Because we consistently address the lead through these channels, the lead initially remains in a familiar environment.
  • Industry Expertise: Thanks to our many years of experience in various B2B industries, we understand the target audience and can tailor our approach to effectively reach your leads.
  • You'll gain new customer opportunities through relevant leads that precisely match your requirements.
  • All leads have provided valid consent, so you may contact them and use their information.