The automotive industry is in the midst of the biggest transformation in its history, driven by the megatrends of electrification, connectivity and digitalization. The powertrain is becoming less and less decisive for the purchase decision, but rather the interior with new infotainment functions - keyword "user experience". At the same time, there is a growing realization that Germany is increasingly being left behind as an automotive location in terms of energy prices, bureaucracy, taxes and digitalization.

"Automobil Industrie" is the only generalist among the specialist media to cover the transformation in its entirety - with its finger on the pulse of the industry and cross-media on all channels. We look at all stages of the value chain for light vehicles and commercial vehicles - from the development and extraction of raw materials to the production and life cycle of the vehicles through to recycling.