Automobil Industrie logo
Automobil Industrie logo

Automobil Industrie

For owners, managing directors, development and design managers in the Automobile manufacturing, supplier industry, as a service provider and supplier to the automotive industry.

Factsheet

Facts and figures

16.258
copies
Print: 8.300 + E-Paper: 7.958
 (Q3/2025 IVW)
ivw-logo

28.484
Registered readers
on our specialist portal
8.976
generated customer leads
in 12 months
27.653
Newsletter subscriptions
(Daily)
88.811
fans & followers
via Social Media
279.793
visits
per month
451.754
Page Impressions
per month

About us

At the pulse of the industry

The automotive industry is in the midst of the biggest transformation in its history, driven by the megatrends of electrification, connectivity and digitalization. The powertrain is becoming less and less decisive for the purchase decision, but rather the interior with new infotainment functions - keyword "user experience". At the same time, there is a growing realization that Germany is increasingly being left behind as an automotive location in terms of energy prices, bureaucracy, taxes and digitalization.

"Automobil Industrie" is the only generalist among the trade media to cover the transformation in its entirety - with its finger on the pulse of the industry and cross-media coverage on all channels. We look at all stages of the value chain of light vehicles and commercial vehicles - from the development and extraction of raw materials to production and the life cycle of the vehicles through to recycling.
"Automobil Industrie" looks at all stages of the value chain and maps the transformation in its entirety.
Claus-Peter Köth

Editor-in-Chief "Automobil Industrie"

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Target group overview

Relevant target sectors at a glance:
Automobile manufacturers Supplying industry Automative equipment suppliers Service providers

Target groups

by position in company*

Business owners, directors, CEOs

21%

department or division management

25%

project and team management

16%

employed professional

31%

Freelance, Self-employed

5%

studies, internships, training

2%

by Job Type*

development, research

32%

management, corporate governance

28%

Production, manufacturing

10%

sales, distribution 

9%

Purchasing, Materials Management, Supply Chain 

8%

quality assurance, testing, inspection 

6%

Marketing, PR, Communication

5%

Others

2%

  


by size of business entity*

fewer than 100 employees

34%

100-1,000 employees

26%

1,000 or more employees

40%





by industry/sector*

automotive suppliers (Tier 1, Tier 2)

34%

automobile manufacturers (OEMs)

28%

Electronics

8%

Software, IT

7%

automation technology

6%

engineering service providers

5%

metalworking, mechanical engineering 

5%

chemical industry, plastics industry

4%

advice and consulting

2%

Education, Research, Science  

1%

*Publisher‘s statistics

SPS for Automotive 2025

Smartly placed communication for sps 2025


Present your products at SPS - Smart Production Solutions 2025 for the automotive industry. In our "SPS for Automotive" dossier, we present your company in a thematically appropriate environment. We present your products on one page: prominently with pictures and descriptions. We also list your stand in an additional hall plan for the SPS trade fair.

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Market research

Get feedback from real users of your products and services and find out what is really important to your target group. Use our competitive analysis and our results packages from previous analyses to gain valuable insights into your target market.

Anniversary offers “70 years Automobil Industrie "

Anniversary offers “70 years Automobil Industrie "


The automotive industry is facing a historic change. Celebrate with us “70 years Automobil Industrie “ and present your groundbreaking developments and innovative ideas in a cross-media series that celebrates the industry’s milestones and shapes a successful automotive future.

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Specialist congresses

Smart Factory Day

November 25, 2022

Battery Manufacturing Day

November 25, 2022

SchraubTec

November 25, 2022

COBOTS4YOU

November 25, 2022

Velotronics Summit

November 25, 2022

Industry-relevant trade fairs

International

International media data 2025