PERFORMANCE ELECTRONICS: Audience targeting More attention for your company

Extend your range:

Reach our readers online, even outside our specialist portal. With audience targeting, you can reach our readers not only in the online topic channel of the specialist magazine but also in its Facebook timeline and in the Google Display Network on relevant news pages.

This is how audience targeting works:

Our reader shows interest in a topic on a specialist portal in the industrial, IT or automotive environment. We mark the reader for this topic in the background.

The relevant user is now shown your banner in the booked topic channel, in their Facebook timeline and on the partner pages of the Google Display Network. As soon as it is clear which of the three channels mentioned is more successful, the booked ad impressions are increasingly delivered there.

Your benefit:

• Increased brand awareness through repeated communication via various touchpoints
• Cross-device playout
• Low wastage, as only users with an interest in a specific topic are addressed.
• Great potential for new customers
• Performance Boost - we optimize the campaign and deliver more ad impressions in the most successful channel.
• Reporting by campaign duration

Formats Banner package consisting of Leaderboard, Skyscraper, Content Ad and Facebook Ad.

Minimum booking volume 30,000 ad impressions

So you can reach your exact target group! We will be happy to check whether your desired reach can be realized without a damagingly high contact frequency.