MM Austria: Podcast
Podcasts are becoming increasingly popular. In order to reach the younger target group in particular, new channels must be included in the marketing mix in the future.
With podcasts, you can reach listeners on an emotional level and thus establish a more personal approach with high credibility and strong target group loyalty.
How does the podcast creation process work?
First, the editorial team will work with you to develop the storyboard. The podcast is recorded together with you by appointment and moderated by one of our specialist authors. After producing an approx. 20-minute episode, we place the podcast in the usual networks, such as Apple Podcast and Spotify, and promote the podcast episode via our channels.
We transport your advertising message to the relevant target group. These media services are included for you:
- Publication on technik-medien.at
- Mention in the editorial newsletter
- Playout on the social media channels of MM MaschinenMarkt
- Search and teaser in relevant articles under "More on the topic"
New: - We guarantee 20,000 visual contacts for your application package
Correct labeling in accordance with press law and personal support from our campaign experts are a matter of course for us with this native advertising format.
Your benefit:
- Emotional appeal to the target group through a personal and credible format
- Reach a young target group thanks to an innovative format
- More time spent on the website and strong involvement
- Enhanced credibility with the reader through presentation in the look & feel of our editorial content
- Good discoverability via search engines, podcast providers and advertising measures
- Maximum visibility - podcasts are not captured by AdBlocker
- Your personal campaign manager ensures the success of the campaign for the entire duration of 3 months, after which the podcast will of course remain available online
- Full transparency and measurability thanks to final reporting by our campaign experts