MM Austria: Podcast
Podcasts are becoming increasingly popular. In order to reach the younger target group in particular, new channels will have to be included in the marketing mix in the future.
With podcasts, you reach listeners on an emotional level and thus build a more personal approach with high credibility and strong target group loyalty.
How does podcast creation work?
First, the editorial team will work with you to develop the storyboard. The podcast will be recorded with you after an appointment has been made and will be moderated by one of our specialist authors. After producing an episode of around 20 minutes, we will place the podcast on the usual networks, such as Apple Podcast and Spotify, and promote the podcast episode via our channels.
We transport your advertising message to the relevant target group. These media services are included for you:
- mention in the editorial newsletter
- Playout on the social media channels of MM MaschinenMarkt
- Search and teaser in relevant articles under “More on the topic”
New: - We guarantee 20,000 visual contacts for your application package
Correct labeling under press law and personal support from our campaign experts are a matter of course for us with this native advertising format.
Your benefit:
- Emotional appeal to the target group through a personal and credible format
- You reach a young target group thanks to innovative format
- More time spent on the website and strong involvement
- Enhanced credibility with the reader through presentation in the look & feel of our editorial content
- Good findability via search engines, podcast providers, and advertising measures
- Maximum visibility – podcasts are not covered by AdBlocker
- Your personal campaign manager will ensure the success of the campaign during the entire 3-month period, after which the podcast will of course remain available online
- Full transparency and measurability through the final reporting of our campaign experts