Implementation of Matomo Analytics
Universal Analytics will be discontinued in July 2023 - Switch now
As of July 1, 2023, no new data will be processed in Google's standard Universal Analytics properties. It is therefore imperative that you switch to a reliable alternative in order to continue gaining valuable insights into the behavior of your website visitors.
Our basic tracking package Matomo offers you the perfect solution to make the switch smoothly and effectively. With Matomo, you are GDPR-compliant and have full control over your data.
The services of our basic tracking package Matomo at a glance:
- GDPR-compliant provision of Matomo:
- Anonymization of IP addresses
- Location determination adjusted (only with opt-in)
- Configuration for tracking with or without cookies
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Setup and integration of Matomo Tag Manager:
- incl. pageview tracking, campaign evaluation
- Activated heartbeat timer for better visit duration measurement
- Setup for bypassing ghostery/adblocker browser plugins
- Configuration of up to 5 targets (conversions)
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Provision of a dashboard with the most important metrics:
- Visitor overview (graphical, numbers)
- Page views by URL (graphical, numbers)
- Terminal device types
- Search terms of the homepage search
- Origin channel types (search engines, websites, campaigns, etc.)
- Targets (graphical, figures)
- Sending an e-mail report (daily, weekly, monthly as required)
- Metrics as in the dashboard
- Filtering out internal access (if possible using the IP address)
- Provision of the Tag Manager embed code
- Support and expansion of tracking (possible additional external costs)
Including 2-hour quick workshop and handover
In addition to the basic tracking package, we also offer an additional 4-hour training course on the tool. If you are interested, please contact your Vogel contact person directly.
An offer fromVogel Corporate Solutions- a company of the Vogel Communications Group.
Are you interested in implementing Google Analytics 4? Discover our service package here.