FACHBUCH: Used car management

Used car management

Used car management is a crucial pillar of the automotive trade, but is often not recognized to its full potential or perceived as less attractive. This book changes that! It offers sound insights, practical tips and in-depth specialist knowledge for anyone involved in the used car trade.

The book helps used car dealers to optimize their processes, minimize risks and increase sales success. From capital and personnel planning to the ideal inventory and efficient downtime management, the book covers all facets of the used car trade. It also shows practical solutions on how used car dealers can keep pace with the dynamic developments in the automotive industry and meet the current challenges with a clear strategy. Both technological advances, for example with regard to the digitalization of sales processes, and regulatory adjustments are considered.

Your benefit:

You can find out what you can expect in the book, what classic and digital insertion options we offer and how you can use the book to generate leads here.

Targeting

Whether experienced professionals or ambitious newcomers - this work is an indispensable companion for anyone who wants to refresh, expand or build up their knowledge of used car management from scratch:

• Experienced retailers receive valuable impulses for optimizing existing processes and integrating new methods.
• Newcomers receive a comprehensive introduction to all important aspects of this complex business area.

Digital reach

The book is published as a print and e-book edition. The e-book will not only be distributed via Vogel Fachbuch and online retailers such as Amazon, but will also be available in the digital libraries of universities, (technical) colleges and corporate customers. Library sales increase the book's reach by a factor of around ten.

Active media use

Through concentrated reading, recipients actively perceive your marketing message and develop an intensive awareness of your brand.

Credibility

In printed form, specialist information demonstrates seriousness and longevity. This is why many readers prefer the book as a credible guide.

Employer branding

Vogel Reference books are used in practice and teaching. With an advertisement, you position yourself as an attractive employer for the experts of today and tomorrow.

Sustainable communication 

After the first reading, specialist books often serve as reference works. Your marketing message is always viewed in a specialist context and makes a lasting contribution to your communication goals.